- CVS Serious About Smoking Cessation
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 8, 2014
The new name for the pharmacy chain CVS, CVS Health, says ...
- Sony Pictures Names Greenstein Head of Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 8, 2014
Sony Pictures has named Josh Greenstein as its new president of worldwi ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- As Subaru Grows, The Brand Stays Focused
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
Alan Bethke, VP marketing at Subaru of America, talks to "Marketing Dail ...
- Fast Food Protest For $15 Hits Nation, Hundreds Arrested
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 5, 2014
On Thursday, a nationwide protest resulted in hundreds of arrests. The protes ...
- Nascar Signs Comcast Division To Title Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 5, 2014
Calling it an "historic agreement, Nascar today unveiled a ten-year deal th ...
- U.S. Postal Service To Lower Priority Rates
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 5, 2014
Regulators in the United States have approved plans by the US Post ...
- Magnum Leads Ice Cream Spend In Europe
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 5, 2014
Overseas, ice cream's top 10 advertisers have spent GBP9.3m on ads, ...
- Brand Archivists Talk Relevance In D.C. Conference
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 5, 2014
In Washington, D.C., people from major companies meet. Most people, even tho ...
- B2B Meets C In New Starwood Loyalty Program
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The campaign includes a first-ever media buy with LinkedIn, targeting the trav ...
- Shopping As Hunting, Gathering And Maybe Hoarding
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
We ended up at Cabela's, a red-state superstore: all things hunting, fishin ...
- Luxury Auto Sales On Fire In August
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 4, 2014
Luxury car sales remained brisk during August as Mercedes-Benz, BMW and Lex ...
- NFL Stars, Partners Shine In New Marketing Season
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 4, 2014
Peyton Manning and Richard Sherman were on opposite sides of the li ...
- Stolen Data From Home Depot, Others, Surfaces
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 4, 2014
A massive batch of credit and debit card information that went ...
- Anti-Gun Groups Pressure Krogers With Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 4, 2014
Indiana-based gun-control group Moms Demand Action has pressed retailers to ban op ...
- Neiman Marcus To Open First Manhattan Store
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 4, 2014
Neiman Marcus is set to open its first-ever location in Manhattan. T ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- McConaughey Behind The Wheel Of Lincoln In 5 New Ads
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The print, digital, TV and grassroots effort begins with a blunderbuss med ...
- Palmer Leaving Nissan For Aston Martin
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 3, 2014
Andy Palmer, chief planning officer at Nissan Motor, is leaving the compa ...
- 7-Eleven Offers Java Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 3, 2014
7-Eleven Inc. started offering coffee in to-go cups 50 years ago. ...
- Abercrombie & Fitch Drops Logo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 3, 2014
Abercrombie & Fitch, with 843 stores in the U.S. and 163 stor ...
- Land Rover's New Campaign Goes To Space
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 3, 2014
Land Rover is offering four people the chance to go to spa ...
- Miller Lite Brings Back Old Label, People Think It's Better
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 3, 2014
When Miller Lite replaced the blue cans with the older white one ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- People Poo Poo Hershey's New Logo
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 2, 2014
"#isitjustme or does anyone else see a steaming #turd? New #Logo a ...
- Gun Battle Moves To Kroger
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 2, 2014
The nation's largest supermarket chain, Kroger is the latest retailer to ...
- Political Ads Go Bang, Bang, You're Dead
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 2, 2014
America is guns. Yes, in a lot of political advertising this ye ...
- California Passes Statewide Bag Ban
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 2, 2014
A bill banning single-use carryout plastic bags statewide is headed to Californ ...
- Denny's Cooks Breakfast For Gordon Gekko
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 2, 2014
A new Denny's that opens in the Financial District this week wi ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...