- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Video streamers are also driving up prices amid mounting competition for audienc ...
- FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Pay-TV providers will no doubt fight the measure, which might provide mo ...
- Newsmax Returns To DirecTV
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
After two months and a political tempest, Newsmax appears to have back ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Amazon To Lay Off 9,000 More, Advertising Among Hardest-Hit
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Amazon's pandemic hiring spree is still coming back to bite the compan ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
Video Insider, Karlene Lukovitz - Monday, March 20, 2023
While it’s still very early days, launching ad-supported tiers seems to ...
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The ability to use an on-screen QR code via mobile phone ...
- TikTok CEO Will Reveal Platform Now Reaches 150M+ In U.S.: Report
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
Facing a possible U.S. ban, TikTok will argue that it is t ...
- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Advanced TV Insider, Karlene Lukovitz - Friday, March 17, 2023
Marcus, now on CIMM's board, says measurement is "a team sport, a ...
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
After paying a reported $14 billion for rights to the NFL Sund ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- Biden Admin To ByteDance: Divest TikTok Or Face U.S. Ban
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
TikTok has confirmed the ultimatum, but insists divestiture wouldn't solve national securi ...
- Tubi To Hold Pre-Upfront Event For Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Tubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Massive Lawsuit Blames Big Social Platforms For Teen Addiction, Suicides
Digital News Daily, Karlene Lukovitz - Tuesday, March 14, 2023
The lawsuit, which comprises many suits filed across the country on beha ...
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
Video Insider, Karlene Lukovitz - Tuesday, March 14, 2023
A new survey shows Peacock and Apple TV+ rank low in subscrib ...
- FDIC Covers Roku, AcuityAds, Other Depositors at Failed Silicon Valley Bank
Digital News Daily, Karlene Lukovitz - Monday, March 13, 2023
Roku had 26% of its cash and cash equivalents with SVB ...
- Meta Explores Launching Twitter-Like Network
Digital News Daily, Karlene Lukovitz - Monday, March 13, 2023
Meta confirmed it's exploring a "standalone, decentralized social network for sharing te ...
- Netflix Grabs 6 Oscars, CNN Films Wins First
Digital News Daily, Karlene Lukovitz - Monday, March 13, 2023
Netflix scored the event's second-highest total. ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Economic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
Advanced TV Insider, Karlene Lukovitz - Thursday, March 9, 2023
The analysis shines a spotlight on CTV's general limitations and lack ...
- Sinclair ABC Affiliates Dropped From Hulu+ Live TV
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
This marks the second recent clash between local TV affiliates and vMVPD ...
- Closer Look At Gamers: Safe Ad Placement Does Matter
Mobile Insider, Karlene Lukovitz - Thursday, March 9, 2023
Fully 44% of U.S. gamers say they'd likely avoid buying a bra ...
- In-Game Advertising Underused Due To Misperceptions: IAB
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
While measurement still needs work, gaming ads are no longer too costl ...