- YouTube Will Drop Its Overlay Ad Format Next Month
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
The legacy pop-up format is "disruptive for viewers," and has been serv ...
- TikTok Launches Paywalled 20-Minute Videos, Ramps Up YouTube Rivalry
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
Creators can charge anywhere from 99 cents to $189.99 for Series, whi ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
North American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Gigi Sohn Withdraws From Consideration For FCC Post
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
"The industry won. Consumers lost," said a former Fox executive. ...
- 'Post-Metaverse' Meta Poised To Lay Off Thousands More: Report
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
CEO Mark Zuckerberg's cost-cutting push continues as he backburners the metaverse a ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
Video Insider, Karlene Lukovitz - Tuesday, March 7, 2023
Marketers are learning what incentives and formats appeal to consumers, and h ...
- Pay-TV Sub Losses Soared To 5.9M In 2022
Digital News Daily, Karlene Lukovitz - Monday, March 6, 2023
Comcast was again the biggest loser, at minus 2 million. FuboTV l ...
- Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance Down
Advanced TV Insider, Karlene Lukovitz - Friday, March 3, 2023
While 74% of North American adults are at least ad-tolerant, that's do ...
- ESPN Woos Rivals For Live Streaming Sports Hub Concept
Digital News Daily, Karlene Lukovitz - Friday, March 3, 2023
Idea is to help frustrated sports fans find and link to whichev ...
- TikTok Sets 1-Hour Daily Limit For Teens
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Teens can opt out of the default, but the move is sti ...
- ESPN Reorganizes, Names Content, Acquisitions Chiefs
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Rosalyn Durant's responsibilities will include overseeing ESPN+, as well as programming a ...
- You Bought The T-Shirt, Now See The 'Stranger Things' Play
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Netflix is breaking new ground for streaming service extensions, again. ...
- Paramount Nixed $3B Offer For Showtime, CFO Touts Benefits of Paramount+ Merger
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
Integrating Showtime into Paramount+ will drive revenue growth, as well as enab ...
- VOD, Linear Per-User Engagement Declining Amid Choice Overload
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
But number of video plays increased, particularly among providers with FIFA Wor ...
- Rupert Murdoch Admits Some Fox Anchors 'Endorsed' Election Lies
Digital News Daily, Karlene Lukovitz - Tuesday, February 28, 2023
In a deposition in the Dominion Voting defamation suit against Fox, Murdo ...
- Global SVOD Revenues To Rise 25% To $124B By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, February 28, 2023
Netflix is projected to remain #1 by far, but Disney+ is project ...
- Viewers Confirm Influence Of 'Tune-In' Ads
Video Insider, Karlene Lukovitz - Tuesday, February 28, 2023
A survey confirms the importance of communicating the specifics of when a ...
- Apple TV+ Taps Sales Exec To Build Video Ad Business: Report
Digital News Daily, Karlene Lukovitz - Monday, February 27, 2023
Lauren Fry has worked for the Simulmedia ad-tech firm, AT&T and Comc ...
- FuboTV Topped $100M In Ad Revenue In 2022, Stabilized Losses
Digital News Daily, Karlene Lukovitz - Monday, February 27, 2023
CEO David Gandler credits aggregation and "multiple monetization levers" for a reco ...
- Ad Creative Still Mostly Fails To Leverage Converged TV's Targeting Capabilities
Advanced TV Insider, Karlene Lukovitz - Friday, February 24, 2023
Seventy percent of senior brand execs recently surveyed said that their creati ...
- MAGA-Branded, Bannon-Fronted Crypto Has Lost 95% Of Its Value: Report
Around the Net In Digital, Karlene Lukovitz - Friday, February 24, 2023
A MAGA-branded cryptocurrency fronted by Donald Trump cronies Steve Bannon and Bor ...
- Netflix Cuts Prices In Dozens Of Regions Outside U.S., Canada, Western Europe
Digital News Daily, Karlene Lukovitz - Friday, February 24, 2023
The global leader is "right-pricing" subs by region to drive volume grow ...
- 46% Of Americans Are Ambivalent About AI, 38% Are Worried
Digital News Daily, Karlene Lukovitz - Friday, February 24, 2023
Just 15% of Americans are more excited than worried, a survey fi ...
- Broadcasters Urged To Marshal All-Out First-Party Data Push
Digital News Daily, Karlene Lukovitz - Thursday, February 23, 2023
Revenue, sales, marketing, content, product, technology and innovation are all at stak ...
- TikTok Is Embraced By Mercedes, Booted By European Commission
Digital News Daily, Karlene Lukovitz - Thursday, February 23, 2023
Mercedes' E-Class cars will be the first vehicles to offer TikTok (alo ...
- NextGen TV To Reach 75% Of U.S. This Year, NAB Pushing FCC To Fast-Track It
Digital News Daily, Karlene Lukovitz - Wednesday, February 22, 2023
Large broadcasters want the FCC to dedicate staff to overcoming the remaini ...
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'
Digital News Daily, Karlene Lukovitz - Tuesday, February 21, 2023
Younger viewers confirm that they spend more time on gaming and short-fo ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- NBA Renewed Diamond Streaming Deal Despite Possible Bankruptcy: Report
Digital News Daily, Karlene Lukovitz - Monday, February 20, 2023
If Diamond files for bankruptcy, it would violate one of the NBA ...