- Streamers Projected To Spend $8.5B Globally On Sports Rights In 2023
Digital News Daily, Karlene Lukovitz - Monday, February 20, 2023
DAZN currently has a 54% share of global streaming sports rights, b ...
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement Issue
Advanced TV Insider, Karlene Lukovitz - Friday, February 17, 2023
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new C ...
- Dominion Filing Reveals Fox Players' Disbelief Of Voter Fraud Claims
Digital News Daily, Karlene Lukovitz - Friday, February 17, 2023
Series of quotes, including from Fox Corp Chairman Rupert Murdoch, purport ...
- NBCU Promotes Advertising, Syndication Executives
Digital News Daily, Karlene Lukovitz - Friday, February 17, 2023
Tammy Filler, Jamie Cutburth and Jenny Depper taking on new roles reflecti ...
- Cadent Adds Google Cloud-Powered Advanced TV Clean Room
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Google Cloud is the first partner to join Cadent's clean room integrati ...
- FCC Nominee Pulled Into Newsmax Dispute With DirecTV
Digital News Daily, Karlene Lukovitz - Thursday, February 16, 2023
Gigi Sohn says the FCC should investigate how distributors may favor larg ...
- Paramount Streamers Hit 77M Subscribers, Losses Mount To $575M, Sub Prices Set For Hikes
Digital News Daily, Karlene Lukovitz - Thursday, February 16, 2023
The company plans subscription price hikes as merged Paramount+, Showtime product launche ...
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Elon Musk now claims the company will stabilize by year-end, allowing h ...
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
Digital News Daily, Karlene Lukovitz - Tuesday, February 14, 2023
A critical post by a liberal politician helped generate posts about " ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- Fox's Tubi Commands Attention, Gets Critical Nods For Freaking Out Super Bowl Viewers
Digital News Daily, Karlene Lukovitz - Monday, February 13, 2023
Tubi leveraged its outsized game presence to compel viewers to pay attenti ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
Advanced TV Insider, Karlene Lukovitz - Friday, February 10, 2023
Marketers report finding ways to work around "currency" and cross-channel measurement issue ...
- Sling TV Launches FAST With Paid Access Options
Digital News Daily, Karlene Lukovitz - Friday, February 10, 2023
Sling is making it easy for users of the free service ...
- Disney Q1: Streaming Bled $1B, Disney+ Shed 2.4M Subs, 7K Jobs On The Block
Digital News Daily, Karlene Lukovitz - Thursday, February 9, 2023
Reorganization also underway. Content to be cut by $3B as part ...
- Abandoned Mobile Apps Cost Advertisers $29M In 2022
Mobile Insider, Karlene Lukovitz - Thursday, February 9, 2023
Some 12% of abandoned apps carried programmatic ads as of Q4, repor ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- Most Viewers Pick SVOD Over Linear When Show Is Available On Both
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
Younger adults heavily prefer SVOD -- but avoiding ads isn't their prima ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Wendy's is bowing an exclusive $5-off offer via the platform, just ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
Surveys were conducted for Samsung Ads in the UK, Germany, Austria a ...
- Amazon Upped 2022 Content Spend 28% To $16.6B
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
$7B went to Amazon Originals, live sports and licensed third-party video conten ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Advanced TV Insider, Karlene Lukovitz - Friday, February 3, 2023
That's up from an average 13% between October 2021 and January 202 ...
- YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
Digital News Daily, Karlene Lukovitz - Friday, February 3, 2023
Now, both companies are focused on monetizing shorts' growing engagement. ...
- Meta Stock Jumps On Efficiency Promise, But Ad Revenue Growth Still Sluggish
Digital News Daily, Karlene Lukovitz - Thursday, February 2, 2023
Meta's ad revenue was up 2% on a constant-currency basis, but th ...
- Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
Digital News Daily, Karlene Lukovitz - Thursday, February 2, 2023
The objectives are to optimize supply-chain consistency and financial and operational transpare ...
- NBCU Pulls Plug On Peacock's Free Tier For New Subscribers
Digital News Daily, Karlene Lukovitz - Wednesday, February 1, 2023
With Peacock having reached 20 million paid subscribers, Comcast is doubling do ...
- YouTube TV Pulls MLB Network Over Carriage Dispute
Digital News Daily, Karlene Lukovitz - Wednesday, February 1, 2023
With viewership of major league baseball declining among Gen Z, in particula ...
- Sling TV To Add Local ABC Stations In 8 Markets, Raise Prices In 5
Digital News Daily, Karlene Lukovitz - Tuesday, January 31, 2023
Prices will go up in markets in which Sling is already payi ...