Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment

This year’s Super Bowl ads generated 5.8 million social media posts and 331 billion impressions, according to AI-powered research firm NetBase Quid.

The controversial, religiously themed “He Gets Us” ad — part of a $100-million campaign funded by evangelical moguls such as the founder of Hobby Lobby — generated the most social mentions (136,766).

Critical tweets – most notably one from liberal Rep. Alexandria Ocasio-Cortez (D-NY) ("Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign”), helped drive the activity around the ad. Ocasio-Cortez was alluding to reports that the campaign’s true objective is to portray evangelicals as inclusive, rather than exclusionary.

Bud Light’s “Hold, Easy to Drink, Easy to Enjoy” (above), drove the second-largest number of mentions (56,468) and was also No. 1 in positive sentiment (97%).

The other ads in the top five for mentions were Avocados From Mexico (45,468), “The Flash Movie” (14,164), and Doritos (14,147).

The other ads in the top five for sentiment were Dunkin (92% positive), Pepsi (92%), PopCorners (84%) and Rakuten (84%).

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