- Most Media Consumption Down in Q4, Including Paid Streaming
Video Insider, Karlene Lukovitz - Tuesday, January 31, 2023
Although U.S. consumers' consumption of most media has declined in the la ...
- Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
Digital News Daily, Karlene Lukovitz - Monday, January 30, 2023
As has been demonstrated in the past, advertisers are too dependent ...
- The Next Big Thing For Addressable TV: Retail Media Collaboration
Advanced TV Insider, Karlene Lukovitz - Friday, January 27, 2023
Combining retailers' transactional and consumer profile data with TV's engagement factor a ...
- DirecTV Adds A Different Conservative Network In Wake Of Newsmax Kerfuffle
Digital News Daily, Karlene Lukovitz - Friday, January 27, 2023
In an unstated reference to its cited cost reason for dropping Newsma ...
- Meta Ending Trump Suspension, Promises 'New Guardrails'
Digital News Daily, Karlene Lukovitz - Wednesday, January 25, 2023
Trump relied heavily on Facebook ads in previous campaigns, and political pundi ...
- Comcast Q4: Peacock's Loss Widens Despite Advertising, Sub Gains
Digital News Daily, Karlene Lukovitz - Thursday, January 26, 2023
The streamer added 5 million subs, helped drive a 4% gain ...
- DirecTV Drops Newsmax, Citing Costs, GOP Reps Threaten Hearings
Digital News Daily, Karlene Lukovitz - Wednesday, January 25, 2023
DirecTV said Newsmax's new demand for carriage fees caused the decision. Newsm ...
- Showtime Cable May Get Paramount+ Content, And A Rebranding
Digital News Daily, Karlene Lukovitz - Wednesday, January 25, 2023
Such a move might be another step toward an eventual merging ...
- DOJ Ready To Sue Google Over Digital Advertising: Report
Digital News Daily, Karlene Lukovitz - Tuesday, January 24, 2023
The Justice Department, which already has a suit against Google in t ...
- Disney+ To Offer Hulu's 2,000 Targeting Segments
Video Insider, Karlene Lukovitz - Tuesday, January 24, 2023
With the upfronts in view, Disney hopes to offer targeting capabilities we ...
- Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
Digital News Daily, Karlene Lukovitz - Monday, January 23, 2023
Under Ostroff, Spotify upped its content by 40X and doubled its ...
- Could Contextual Targeting Solve FAST's Problems?
Advanced TV Insider, Karlene Lukovitz - Friday, January 20, 2023
Could be. But programmers have to be convinced that a common metada ...
- Is Netflix In The Catbird Seat Now? Some Analysts Are Convinced
Digital News Daily, Karlene Lukovitz - Friday, January 20, 2023
Netflix wouldn't have entered the advertising business unless it was convinced ...
- Twitter's Daily Ad Revenue Down 40% YoY, As Debt Payment Looms
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Payment could force CEO Elon Musk to sell more Tesla stock, ...
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
70% went to digital channels, up from 54% in 2021, reports MediaRa ...
- Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Three-quarters of the subscriber adds initially drawn by the with-ads tier we ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- 'The Last Of Us' Boasts HBO's 2nd-Largest Premiere
Digital News Daily, Karlene Lukovitz - Tuesday, January 17, 2023
The new video-game inspired series pulled about half the number of viewe ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...
- 63% Of U.S. Internet Homes Now Have Smart TVs
Digital News Daily, Karlene Lukovitz - Monday, January 16, 2023
With 16 connected devices now the average, consumers value TV interoperability a ...
- FASTs To Dominate TV Ad Spend By 2025: Analysis
Advanced TV Insider, Karlene Lukovitz - Friday, January 13, 2023
FAST services' share of total U.S. TV ad revenue is projected ...
- Warner Bros. Discovery, Amazon's Prime Video Ink HBO Content Deal In France
Digital News Daily, Karlene Lukovitz - Friday, January 13, 2023
The companies' streaming rivalry isn't standing in the way of their creati ...
- HBO Max Hikes Ad-Free Sub Price For First Time
Digital News Daily, Karlene Lukovitz - Thursday, January 12, 2023
The first price hike since its 2020 launch comes as Warner Bro ...
- Mobile Advertising Trends For 2023
Mobile Insider, Karlene Lukovitz - Thursday, January 12, 2023
Attention to detail in designing and targeting mobile ads will be mo ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- VP Behind Apple TV+, Services Expansion Exits As Unit Is Restructured
Digital News Daily, Karlene Lukovitz - Tuesday, January 10, 2023
Peter Stern, VP Services for six years, is leaving as that busine ...
- YouTube: Shorts Can Earn Ad Revenue Starting Feb. 1, Partner Program Gets New Terms
Video Insider, Karlene Lukovitz - Tuesday, January 10, 2023
Shorts creators who agree to terms can now earn ad revenue direct ...
- Twitter Cuts More Content Moderation Staff
Digital News Daily, Karlene Lukovitz - Monday, January 9, 2023
At least a dozen staffers, including a regional head of site integrit ...
- Apple Looks To Shake Up Audiobook Biz With New AI Narration Options
Digital News Daily, Karlene Lukovitz - Monday, January 9, 2023
Apple is gunning for Amazon and setting the stage for a potenti ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...