- Pinterest Unveils New Ad Tool: Places Search At Top, Makes It Visual
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads a ...
- TikTok US Latest Version Valued At An Estimated $14B
Performance Marketing Insider, Laurie Sullivan - Friday, September 26, 2025
President Trump said China approved the deal and signed an executive ord ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Google: Anything But Vanilla In Pixel 10 With Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Google created a new commercial for the Pixel 10 and Pixel ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Google's Vision-Action-Language Robots Rely On Internet Search
Performance Marketing Insider, Laurie Sullivan - Thursday, September 25, 2025
Google DeepMind on Thursday unveiled two new AI models that think befo ...
- Google Attorney To House Judiciary Committee: YouTube Ready To Reinstate Banned Accounts
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
House Judiciary Committee Chairman Jim Jordan Tuesday released a letter sent ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Trump Says Progress Made In 'Productive' Call On TikTok Deal
MediaDailyNews, Laurie Sullivan - Friday, September 19, 2025
A deal has not been signed, but rather Chinese leader Xi Jinpi ...
- Oracle To Recreate TikTok's Algorithm Under New Deal: Reports
MediaDailyNews, Laurie Sullivan - Monday, September 22, 2025
Under the proposed deal, Oracle will recreate and provide security for ...
- Lost In Data: Why Marketers Don't Trust Attribution And Measurement
Performance Marketing Insider, Laurie Sullivan - Monday, September 22, 2025
Marketers are challenged with putting data insights together piecemeal to prove performanc ...
- Google Adds Gemini To Chrome, AI Browsing Goes Mainstream
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Google is adding agentic capabilities to Gemini in Chrome, allowing AI ...
- Google Ad-Tech Remedies Trial Begins Monday
MediaDailyNews, Laurie Sullivan - Friday, September 19, 2025
The trial will determine penalties to restore competition across online advertising. T ...
- Ecommerce Growth Shifts To Apps And AI From Websites
Performance Marketing Insider, Laurie Sullivan - Friday, September 19, 2025
Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, accordi ...
- Attribution Tool Used In 2.3B Fraudulent Bid Requests Daily
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
An ad-fraud operation called SlopAds discovered by Human's Satori Threat Intelligence te ...
- Reasoning Models Enabling Brands To Generate 'Cinematic' Content
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
"Our goal is to build multimodel general intelligence," Luma AI CEO Am ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Meta Seeking Media Deals To License AI Content
Performance Marketing Insider, Laurie Sullivan - Thursday, September 18, 2025
Meta is seeking content deals with publishers, which seems to support i ...
- Google Agentic Shopping Launches With 60 Partners
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Those participating in the rollout include fintech companies like Revolut, Coinbase, a ...
- Amazon Launches Agentic Ad Creative Tool
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
A click in Creative Studio enables a conversational chat that provides acce ...
- Verve Aquires Captify And All Its Search Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 17, 2025
Search-intelligence firm Captify has been acquired by ad-tech company Verve Group, whi ...
- Amazon Ads Presses Vinyl, Coffee Too, For Nespresso Campaign
MediaDailyNews, Laurie Sullivan - Monday, September 15, 2025
Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating t ...
- Best Buy Reimagines Advertising, Retail Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Best Buy Ads held its first ad-technology event on Tuesday, showcasing n ...
- GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 16, 2025
Blockchain.com head of marketing James Maddison describes how the company worked wi ...
- Walmart Gives Data Tool Search Metrics, An Update
Data & Programmatic Insider, Laurie Sullivan - Monday, September 15, 2025
Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes to ...
- Amazon, Google Reportedly Being Investigated For Search Ad Practices
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
The consumer production division of the FTC reportedly is investigating whether Amaz ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...