- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for t ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed ...
- FTC, FDA Crack Down On False Advertising, Marketing Related To Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
Last week, warning letters were sent to companies advertising products like tea ...
- Do Political Views Divide Thoughts On Coronavirus?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 10, 2020
Will your political affiliation determine whether or not you will contract coronaviru ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- Microsoft, Amazon, Others Donate Millions To Coronavirus Response Fund
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2020
Washington-based companies are opening their wallets to contribute large sums to ...
- Confidence Needed To Improve Human Experience, Grow Business In Trying Times: Deloitte Digital Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Marketers and company leaders need confidence in media to get through difficu ...
- Google My Business Asks Companies Affected By Coronavirus To Update Online Information
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Google is now asking businesses to update their Google My Business listin ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO ...
- Adidas, EA, Google To Launch A Smart Insole Through Project Jacquard
Digital News Daily, Laurie Sullivan - Friday, March 6, 2020
The creators of the Project Jacquard smart clothing technology plan to laun ...
- Clorox, Canned Foods, Masks Driving Huge Revenue Spikes Without Paid Advertising Due To Coronavirus
Performance Marketing Insider, Laurie Sullivan - Monday, March 9, 2020
Despite declines in media budgets, Bloomreach on Monday showed revenue from t ...
- Tech Giants Give Away Ads, Services To Help Companies Deal With Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 6, 2020
Consumer behavior will change the way companies buy media and run dai ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standar ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search a ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- Google Shifts To Mobile-First Indexing For Entire Web
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2020
Google will crawl and index all sites using its mobile-first model ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offli ...
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
People willing to share data with brands increasingly want to know t ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announ ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Moz Lexicon Based On Accurate Data Creates Google Controversy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Data shows that serving up in the top space in search engi ...
- Time To Overhaul The Industry Data Labeling System
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2020
Data experts at Lotame believe it's time to stop using antiquated ter ...
- Researchers Find Inaudible Attack On Siri, Google Voice Assistants
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2020
Researchers have demonstrated how voice assistants can be secretly activated to ma ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology ...
