- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- Google 'Whisks' AI-Generated Video
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
The Whisk tool allows users to prompt the technology with multiple imag ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Amazon Ring: Real And Raw Works
Performance Marketing Insider, Laurie Sullivan - Friday, December 13, 2024
"We learned from TikTok that real and raw works," said Mimi Swai ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Google Releases Gemini 2.0, Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
In a race to become the dominant player in AI, Google h ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...
- OpenAI Uses ChatGPT-Related Data Through Apple's Integrations
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2024
Apple has integrated its voice assistant on its iPhone and other devic ...
- Reddit Tests Conversational 'Ask' AI Tool
MediaDailyNews, Laurie Sullivan - Monday, December 9, 2024
Search-based interfaces supported by AI have become the next wave in conversation ...
- Behind Google's And Meta's Secret Partnership
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2024
The EU is probing deeper into a secret Google and Meta partnersh ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Google Rejects Regulators Watching Its Payment Systems
MediaDailyNews, Laurie Sullivan - Sunday, December 8, 2024
Google filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Google, OpenAI Chiefs Tout AI Innovations Next Year, Albeit More Difficult
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to s ...
- Google AI Advances Gemini Live In New Way To Talk With Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2024
A new Google AI Mode code could be behind the latest relea ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAA
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
Gen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Experian Acquires Audigent, Combining Massive Amounts Of Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The addition of Audigent's combined first-party publisher data and inventory network a ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The technology identifies whether content is correctly optimized to serve queries a ...