- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Google's New Agents Browse, Call Stores, Buy Things
MediaDailyNews, Laurie Sullivan - Thursday, November 13, 2025
Google users in the U.S. will have access to new features th ...
- Google Reduces Cost Of MMM Tests
Performance Marketing Insider, Laurie Sullivan - Thursday, November 13, 2025
Google this week lowered the minimum requirement to run MMM incrementality testin ...
- Adobe Makes Play To Be The Concierge Of AI Brand Services
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Adobe has further developed its agentic commerce strategy by creating a multimoda ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Thanking All Veterans For Their Service
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
The "Honor Through Action" movement campaign aims to ensure veterans and the ...
- Microsoft To Publishers: Miss Standards, Forfeit Impressions
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Any Microsoft Advertising clicks coming from pages that do not have i ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- iHeartMedia Claws Its Way Back Up
Data & Programmatic Insider, Laurie Sullivan - Monday, November 10, 2025
A licensing deal with Netflix is being watched - allowing iHeartMedia ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Amazon Brings Location-Based Interactive Ads To Prime Video
MediaDailyNews, Laurie Sullivan - Monday, November 10, 2025
"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities in ...
- Google's AI Becomes YouTube's Main Door
Performance Marketing Insider, Laurie Sullivan - Monday, November 10, 2025
Optimization isn't about choosing one Google platform - it's about using a ...
- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Perplexity Integrates 'Answer Engine' In $400M Deal With Snap
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
In a race to grab market share, Perplexity announced it will p ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- Google AI Overviews Drive CTRs Down
Performance Marketing Insider, Laurie Sullivan - Thursday, November 6, 2025
AI Overviews seem to significantly affect click-through rates for organic and pa ...
- Amazon To Perplexity Agents: Cease, Desist
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claimi ...
- Pick Me! Brands Can No Longer 'Buy Their Way' Into Consumers' Hearts
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 5, 2025
Brands are experiencing the largest transfer of marketing power in a generatio ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...