- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- Google AI Advancements Start To Generate Payback
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2024
Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Google Autonomous AI Agent Could Make APIs Less Relevant
Media 3.0, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft and Salesforce recently announced AI agents and now Google will jo ...
- Apple Intelligence Launches With Update To Its Operating System
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Apple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- Microsoft Accuses Google Of Conducting 'Shadow' Campaigns To Undermine Its Businesses
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft's lawyer Rima Alaily alleged an astroturf group called the Open Clo ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Creating Advertising's Central Nervous System
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2024
AI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- OpenAI Moves To Support Federal Agencies, Prevention Of Cyberattacks
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
There's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday Strategies
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Today's announcement focuses on new Performance Max features such as shareable ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- Microsoft's Next Steps For Autonomous AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Now Microsoft is using AI to help companies create AI agents th ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Google Starts Disabling Popular Ad Blockers
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Google Chrome has officially begun to disable popular ad blockers including uBlo ...
- Google Discontinues Sitelinks Search Box Feature
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Has the Sitelink Search Box - a way to search a w ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2024
Apple Intelligence is not available to the public, but a new repo ...
- Google Names New Search, Ads Lead, Raghavan Becomes Chief Technologist
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Prabhakar Raghavan, the company's search and ads boss since 2018, will beco ...
