- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- Reddit Keyword Targeting Standouts
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 12, 2024
Reddit has experienced revenue spikes in the past quarter, driven less ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Programmatic Audio, Advertising Next Mountain To Climb
Data & Programmatic Insider, Laurie Sullivan - Monday, November 11, 2024
Podcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- Google Tests Conversational Search From Multiple Inputs In App
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
Google is testing the ability to have a conversation with its sear ...
- Google Privacy Sandbox 'Holding The Industry Hostage'
Performance Marketing Insider, Laurie Sullivan - Monday, November 11, 2024
The Competition and Markets Authority on Monday updated its latest report ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- Amazon Holiday Ad Tells Us What The World Needs Now
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2024
If you're an advertiser looking to spread cheer this holiday season, p ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Google Debunks 'Where To Vote' Search Conspiracy
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Searches on Google for "Where can I vote for Harris?" early ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- White Noise Apps Could Be Stealing From Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Ad Spend Vs. Volume By Channel Tells Two Tales
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Increasing ad prices became the most important issue for advertising in ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- eBay Data Shows How Holiday Ads Influence Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2024
Consumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Google Gemini AI Turning Maps, Waze Into Recommendations Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Google's generative AI model Gemini will turn Google Maps into a recommendatio ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
