- WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 2, 2025
Access to Copilot via WhatsApp will end on January 15, 2026. WhatsA ...
- From Basket To Behavior: Causal Data Identifies CPG Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, December 1, 2025
What if CPG marketers had technology to identify and track purchases f ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- Google Solves Holiday Miracles In Series Of Storytelling Ads
MediaDailyNews, Laurie Sullivan - Friday, November 28, 2025
When a girl's parents use Gemini features to search for a stuff ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Chatbots Help With Holiday Purchase Decisions, Adobe Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, November 26, 2025
Consumers have already spent nearly $79.7 billion online this holiday season ...
- OpenAI Adds Shopping Research For Product Discovery
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 26, 2025
Building on what consumers share to personalize a buyer's guide, the featu ...
- Google Automatically Links Ads With YouTube
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 25, 2025
Google is rolling out a feature that automatically links Google Ads accoun ...
- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Google Trial Judge Signals Caution In Breakup
MediaDailyNews, Laurie Sullivan - Sunday, November 23, 2025
The U.S. Department of Justice made its final appeal on Friday ...
- White House Pauses Federal AI Draft Order
MediaDailyNews, Laurie Sullivan - Monday, November 24, 2025
The White House has put on hold a draft executive order aim ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- Google Begins Displaying Ads In 'AI Mode'
MediaDailyNews, Laurie Sullivan - Friday, November 21, 2025
Google has begun displaying ads in AI Mode, the company's AI sear ...
- Google Eyes Computing Power, Likely Impact On Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, November 21, 2025
Incremental increases in computing and processing power will affect how ads a ...
- Turning Black Friday Message Fatigue Upside Down
Performance Marketing Insider, Laurie Sullivan - Friday, November 21, 2025
Consumer fatigue is driven not by ad message volume but by a ...
- Google Advances AI Image Generation For Ads
MediaDailyNews, Laurie Sullivan - Thursday, November 20, 2025
Google has launched new features that allow for advanced, AI-powered image generati ...
- Google Meets Apple On Yellow Brick Road
Performance Marketing Insider, Laurie Sullivan - Thursday, November 20, 2025
The campaign confirms - without actually admitting it - that Google Gemi ...
- Analytics Firm Moves Measurement Into Agentic Amid Acquisition Talks
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
AppsFlyer rolled out a series of products steeped in agentic AI ...
- Google Takes AI Into Advanced Reasoning, Discards 'Flattery'
MediaDailyNews, Laurie Sullivan - Wednesday, November 19, 2025
The latest Google Gemini 3 AI models mark a significant change wi ...
- Adobe Acquiring Semrush For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, November 19, 2025
The acquisition is focused on helping brands gain and maintain visibility onli ...
- Risk Of Failure: CMOs Face Make-Or-Break AI Moments
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 19, 2025
A Gartner survey found 65% of CMOs believe AI advances will dramatical ...
- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...
- Microsoft Animates Images, Adds Performance Tracking To Copilot
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Microsoft Advertising has expanded Copilot capabilities with image animation for video creati ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Mixed Confidence Identifies Concerns In AI As Use Skyrockets
Data & Programmatic Insider, Laurie Sullivan - Monday, November 17, 2025
Mixed confidence around using AI to measure, optimize and analyze campaigns h ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...