- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Google's Project Astra Shows Possibilities In Consumer Privacy For Advertising
MediaDailyNews, Laurie Sullivan - Monday, December 23, 2024
Greg Wayne, director of research at Google DeepMind, calls the technology ...
- Alphabet Sued By Popular Shopping Platform For $568M
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
A subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 24, 2024
Driving traffic has been one of search's leading benefits. OpenAI has ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...
- ByteDance Bot Chats With Human Traits
MediaDailyNews, Laurie Sullivan - Sunday, December 22, 2024
ByteDance has developed technology that allows humans to have a conversation wi ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Performance Marketing Insider, Laurie Sullivan - Monday, December 23, 2024
The human desire to question, speculate and doubt makes search and advertisi ...
- Google Releases AI Reasoning Model
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI mod ...
- MGM Resorts - This Is What Performance Looks Like In 2025
Performance Marketing Insider, Laurie Sullivan - Friday, December 20, 2024
MGM Resorts is testing search on Pinterest and TikTok - a ve ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- OpenAI Call-In Search Service Offers Data Gift From Users - Voiceprints
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Now it's easy to pick up a phone and search for informati ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- Google Updates Privacy Policy, Reflects Shifts In Ad Biz
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Google has alerted advertisers and publishers to changes prompted by shifts ...
- Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 18, 2024
Microsoft improved Bing with new large and small language models that t ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- Google 'Whisks' AI-Generated Video
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
The Whisk tool allows users to prompt the technology with multiple imag ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Amazon Ring: Real And Raw Works
Performance Marketing Insider, Laurie Sullivan - Friday, December 13, 2024
"We learned from TikTok that real and raw works," said Mimi Swai ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Google Releases Gemini 2.0, Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
In a race to become the dominant player in AI, Google h ...