- NORAD Santa Tracker Turns 70, Gets Help From AI Elves
MediaDailyNews, Laurie Sullivan - Wednesday, December 24, 2025
NORAD and Google have independently integrated generative AI on their respective San ...
- EU: TikTok Ordered To Add Search, Ad Filters
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 24, 2025
TikTok will introduce additional search options and filters after the European Commissi ...
- Google Sues Search Data-Scraping Company
MediaDailyNews, Laurie Sullivan - Monday, December 22, 2025
Google has filed a lawsuit against a Texas-based company it accuses ...
- How Internet's Underbelly Connects AI Shopping Shift
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 23, 2025
Companies may soon need two sites - a traditional site connecting consume ...
- Agentic Commerce: Brands Should Remain The Merchant Of Record
Data & Programmatic Insider, Laurie Sullivan - Monday, December 22, 2025
Customer data must remain with the merchant, so media buyers can understa ...
- Gemini Can Now Identify When Videos Are Generated By Google AI
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2025
The SynthID watermark checker in the Gemini app for video can te ...
- Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
Performance Marketing Insider, Laurie Sullivan - Monday, December 22, 2025
Instacart said Monday it would end the use of an AI-powered to ...
- Apple Boosting Ads On App Store
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2025
Early next year, Apple will begin running additional ads in search resul ...
- Tech Giants Join Forces With DoE To Launch Genesis Mission
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2025
Twenty-four companies will participate in the Genesis Mission to support the Tru ...
- YouTube: Major Gap In Podcast Video Ad Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 19, 2025
A study released this week suggests YouTube's podcasting dominance comes with ...
- Firefox Must Adopt AI, Mozilla's New CEO Says
MediaDailyNews, Laurie Sullivan - Wednesday, December 17, 2025
Mozilla's new CEO Anthony Enzor-DeMeo laid out his strategy to push ...
- Amazon Names AI Chief To Take On Rivals
MediaDailyNews, Laurie Sullivan - Wednesday, December 17, 2025
Peter DeSantis will lead the new group, Amazon CEO Andy Jassy wro ...
- Visa Completes First Secure AI Purchases, Changing Advertising Forever
Performance Marketing Insider, Laurie Sullivan - Thursday, December 18, 2025
The rise of AI-powered commerce changes everything for advertisers - moving brand ...
- Will AI Recommendations Reduce Risk Of Retail Returns?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 17, 2025
Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% grow ...
- PayPal Bank Would Provide Capital To SMB Advertisers
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2025
If approved, PayPal Bank would improve its small business lending capabilities, providi ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Mattel Puts Brakes On OpenAI Collaboration
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 16, 2025
Mattel's collaboration with OpenAI will not materialize this year, as regulatory challeng ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...
- AI Puts Strain On Google As OpenAI Recruits Employees
Performance Marketing Insider, Laurie Sullivan - Monday, December 15, 2025
Growing competition among AI startups has infiltrated to loosen the hold ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Where Brands See Most Mentions On AI Search Engines
Performance Marketing Insider, Laurie Sullivan - Thursday, December 11, 2025
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showi ...
- Move Over Glassholes, Google Eyes Next Generation Of AI Specs
Media 3.0, Laurie Sullivan - Wednesday, December 10, 2025
Google is using AI to develop an ecosystem that supports several prototyp ...
- Marketers Rethink Ads In News Environments, Emphasize Suitability, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 10, 2025
Research reveals 60% of marketers said ads in news environments outperform the ...
- Grinch - And Ad Retargeting - Steal Holiday Surprises
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 9, 2025
Data shows that consumers are open to holiday advertising. A study ...
- A Fully Agentic GTM Platform Starts Its F1 Engines
Data & Programmatic Insider, Laurie Sullivan - Monday, December 8, 2025
AI-native digital ad platform Metadata.io recently launched a new agentic ad platfo ...
- Google's AI Imperative: A New Era for Advertisers Entering 2026
Performance Marketing Insider, Laurie Sullivan - Monday, December 8, 2025
Innovation from Google this year positioned brands to tackle what comes ne ...
- Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement
Performance Marketing Insider, Laurie Sullivan - Friday, December 5, 2025
A study conducted by a neuro-contextual ad company in partnership with ...
- Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Performance Marketing Insider, Laurie Sullivan - Thursday, December 4, 2025
Unlike older, reactive chatbots, new technologies are proactive, using multimodal options a ...
- YouTube Tells Aussie Kids To Come Back At Age 16
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 3, 2025
YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media b ...
- WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 2, 2025
Access to Copilot via WhatsApp will end on January 15, 2026. WhatsA ...