- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Microsoft, AWS Outages Reveal Cloud Failure Impact For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The outage prevented advertisers from accessing the Microsoft Advertising console, but i ...
- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...
- Tom Turkey Debuts In Google's First Fully AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
Google today launched its first fully AI-generated ad, featuring a turkey looki ...
- From Concept To Ad Creation, AI Drives Storyboarding
Performance Marketing Insider, Laurie Sullivan - Friday, October 31, 2025
Google is experimenting with many versions of ads, and not all ha ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- Google Cloud Boosts Alphabet Q3 Past $100B
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Alphabet crossed a milestone with Q3 revenue of $102.35 billion - i ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Google Advances Autonomous Agent Transactions
Performance Marketing Insider, Laurie Sullivan - Thursday, October 30, 2025
A real-time streaming architecture is being developed as the next step f ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Google DeepMind Reranks AI-Based Information
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 29, 2025
The BlockRank ranking model, designed to improve content retrieval, hints at h ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- OpenAI Restructures, Microsoft Takes For-Profit Stake
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Microsoft will hold a 27% stake in OpenAI Group PBC, which wi ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Amazon AI Shopping Tool Tells Consumers What To Buy
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon is rolling out an AI-powered tool that will recommend specific product ...
- Microsoft's AI Browser Shifts To Agentic Mode
MediaDailyNews, Laurie Sullivan - Friday, October 24, 2025
Copilot Mode's AI features in Microsoft Edge can now reason and s ...
- YouTube: What Gets Consumers To Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, October 24, 2025
Forty-six percent of consumers said they have purchased a product discovered ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- OpenAI Browser Keeps Search, Adds Memory Benefiting Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. T ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Yelp AI Chat Assistant Now Has A Memory
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 22, 2025
Yelp has unveiled its fall product releases, including AI-powered call and answ ...
- Agentic Ad Agency Startup Raises $12M Seed Round To Build Ad System
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Startup AdsGency AI raised a $12 million seed investment round led ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...