- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- Microsoft Lays Off Thousands, Then Announces AI Partners
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
The layoffs - which impact thousands of Microsoft employees across the compa ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 14, 2025
An analyst has made two predictions related to AI - that Goog ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Google Reportedly Develops Software AI Agent With Visual Features
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
At one of its major events next week, Google is expected ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Performance Marketing Insider, Laurie Sullivan - Monday, May 12, 2025
Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- ChatGPT References Brands More Than Google AI Overviews
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
BrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Google Pushes Back On 'AI Hurting Search' Testimony
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google's search business could change forever based on the outcome of ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Former Ads Boss Jerry Dischler Leaves Google
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Jerry Dischler, president of cloud applications and former Google Ads boss, h ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Shopify Moves AI Assistant To Reasoning For Merchants
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
AI enables Google to infer much more about what consumers want throu ...
- Google Develops Cutting-Edge Tech Partnership For Moviemaking
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
Google has confirmed a partnership with talent firm and production company Ran ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Google Proposes Remedies After DOJ Asks For Sell-offs
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google outlined its own remedies after the DOJ asked a judge ...
- Marketing, Programmatic Ad Tech Merge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 6, 2025
Programmatic ad platform StackAdapt has integrated email and a first-party data h ...
- WPP's Landor Prepping Brands To Work With AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 5, 2025
Agentic agents are learning how to collaborate with each other, and W ...
- Optimizing For AI Search By Following LLM, AI Signatures
Performance Marketing Insider, Laurie Sullivan - Monday, May 5, 2025
Analysis from Aimclear reveals "a new cohort of crawlers associated with lar ...