- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- AWS Recovering From Massive Outage
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Amazon Web Services experienced a massive outage early Monday that took do ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Google 'Released' From CMA Privacy Sandbox Commitments
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
The UK's Competition and Markets Authority released Google today from its legal ...
- Agents As Brand Influencers Collapse Consumer Buying Journey
Performance Marketing Insider, Laurie Sullivan - Friday, October 17, 2025
The collapse of the customer buying journey into a couple of ta ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Apple's Newly Appointed AI Search Lead Leaves For Meta
MediaDailyNews, Laurie Sullivan - Thursday, October 16, 2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like sear ...
- Google, Salesforce Extend Partnership For Autonomous AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, October 16, 2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - w ...
- Billions Of Dollars Invested In AI Deals And Hubs Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
This week, financial investments from WPP Group, Google, Salesforce and others contin ...
- Microsoft Builds First In-House Image Generator
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
Microsoft's first text-to-image generator designed and developed in-house marks a significant st ...
- OpenAI Moves Into Erotica, Behind Age-Gated ChatGPT
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
OpenAI plans to roll out an age-gated ChatGPT for "erotica" in Decemb ...
- Accidental AI: How Nano Banana Gained Traction With No Help From Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 15, 2025
Nano Banana came to Google Search and NotebookLM this week, with Phot ...
- Salesforce Expands Partnerships With OpenAI, Anthropic To Support Ads, Websites
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
The companies are using the technology to build and deploy AI agen ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- Perplexity Stops Accepting New Advertisers
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising We ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Apple Must Adapt From Apps To Agentic, Former CEO Sculley Says
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
John Sculley, former Apple CEO and creator of the Pepsi Challenge ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- UK Gets Strict, Labels Google 'Strategic Market Status'
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
The "strategic market status" designation for Google enables the UK's Competition a ...
- OpenAI Tests Political Bias In ChatGPT
Performance Marketing Insider, Laurie Sullivan - Friday, October 10, 2025
OpenAI is testing political bias in ChatGPT and its models' ability ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- YouTube Introduces Multimodal Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, October 9, 2025
YouTube is making it easier to measure the impact of organic a ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- An Industry Push For Ad Auction Transparency Standards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 8, 2025
OMD Worldwide execs approached the Media Rating Council nearly two years a ...