- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
The Interactive Advertising Bureau and the Data Center of Excellence released ...
- Captify Hires Former Data Lead At L'Oreal
Performance Marketing Insider, Laurie Sullivan - Thursday, December 6, 2018
Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMa ...
- Revcontent's New CEO Nicola Revs Recommendation Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 5, 2018
Nicola plans to keep a close eye on ad fraud, which ...
- Searchmetrics' Tober To Run Market Innovation Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 6, 2018
The Searchmetrics founder and CTO will step down in January, turning dai ...
- Search Volume Declines The Week Of Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 5, 2018
Searches declined on Google, Bing and Amazon for the 7 days endi ...
- Search In Privacy Mode Shows Google Still Personalizes Results, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
Consumers querying search engines like Google and Bing often believe that priva ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
In a volatile political climate, brands need to determine whether or n ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Signal on Monday will announce its entrance into the Adobe Exchange Partn ...
- Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphab ...
- Average Order Values Fall As Mobile Purchases Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 4, 2018
Brands that saw a 4% decline in their average order value Thanksgivi ...
- Online Fraudulent Traffic Increases 20% Leading Up To Holidays
Data & Programmatic Insider, Laurie Sullivan - Monday, December 3, 2018
Ad-verification company Fraudlogix published recent data showing that the average percentage ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...
- Advertisers Lose Billions Of Dollars To Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Each time a bot scrapes a web page to check a competitor ...
- Retailers Fail To Capitalize On Toys R Us Brand Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Consumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers search ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby regist ...
- Google, Yelp, Facebook Most Trusted For Online Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Consumers often turn to online reviews to research where to shop ...
- Marketers Still Confused About SEO
Performance Marketing Insider, Laurie Sullivan - Thursday, November 29, 2018
About 20% of marketers say they do not have one specific sear ...
- Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2018
The top 50 retail sites processed 75.1 million transactions through desktop a ...
- Video To Make Up 82% Of IP Traffic By 2022
Digital News Daily, Laurie Sullivan - Tuesday, November 27, 2018
More than 28 billion devices and connections will be online by 202 ...
- Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
Digital News Daily, Laurie Sullivan - Wednesday, November 28, 2018
The U.S. Department of Justice on Tuesday announced the indictment of t ...
- Cyber Monday: Consumer Spend Through Mobile Devices Rises
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 28, 2018
Cyber Monday 2018 and the day after saw hikes in online traff ...
- Black Friday Mobile Web Traffic Conversions Rise 11%
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 27, 2018
Overall web traffic rose on Black Friday largely as a result ...
- How Google's Zero Results Affect Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 27, 2018
Google will not serve search queries from brands and websites that i ...
- Russia Files Official Case Against Google For Not Complying With Search Rules
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
Russian state officials on Monday filed paperwork accusing Google of not removi ...
- Cyber Monday Forecast As A $7.8 Billion Day, Supported By $2B From Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
More than 2% of product page visits saw out-of-stock messages during t ...
- Google To Release Agency Client Information For California Federal Court Trial
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
Advertising agencies began receiving a legal notice from Google late Monday relat ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I ...
- adMarketplace Looks To Bypass The 'SERP Swamp'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 23, 2018
On pace to achieve 30% year-over-year revenue growth by helping brands bri ...