- Asian-Americans Next Focus For Marketers, Brands
Digital News Daily, Laurie Sullivan - Monday, February 18, 2019
The U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- Valentine's Day Ad Spend Up, But Searches Down
Performance Marketing Insider, Laurie Sullivan - Monday, February 18, 2019
Marketers' search advertising spend rose 23% compared with the prior year. Consumer ...
- Apple Too Dependent On Google For Services Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 15, 2019
Imagine Apple making more from Google Search than it does from i ...
- Google Explains Updates To Search Console
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2019
Google has published a post to help clarifying its plans around its changes ...
- Reddit App Install Ads Added To Advertising Lineup
Digital News Daily, Laurie Sullivan - Thursday, February 14, 2019
Reddit has introduced additional options for performance advertisers to help them optimi ...
- Leave A Little Love
Performance Marketing Insider, Laurie Sullivan - Friday, February 15, 2019
When customers give a little love (or not) in online reviews, busine ...
- Google, YouTube Face Challenges As EU Copyright Directive Awaits Final Vote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 14, 2019
The European Union early Thursday locked in a negotiated deal on ...
- Google: Too Much Transparency Helps Abusers Game Search
Performance Marketing Insider, Laurie Sullivan - Thursday, February 14, 2019
The European Union has approved new regulations to increase fairness and transparen ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
"Partnering isn't always to bring products together," Dinan said, but "partnering ...
- Blockchain Still Misunderstood By Many
Digital News Daily, Laurie Sullivan - Tuesday, February 12, 2019
About 64% of organizations consider blockchain a tech initiative, but 46% ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
MediaDailyNews, Laurie Sullivan - Tuesday, February 12, 2019
It might have been a movie starring Benedict Cumberbatch in the ro ...
- Search And Assistants Slowly Become Vocal, Estimated To Hit 8B By 2023
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 13, 2019
Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six perce ...
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2019
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertiser ...
- Sorrell: 'Underestimate Microsoft At Your Peril'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
Ask most marketers these days to name the top three companies bringi ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experien ...
- Google Ads Brings Click-Share Metrics To Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...
- Google Finds A Way To Use Augmented Reality In Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 11, 2019
The AR Visual Positioning System map provides navigation through a layer ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engi ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors
Digital News Daily, Laurie Sullivan - Sunday, February 10, 2019
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evenin ...
- Google Valentine's Search: Love Means Never Landing On Page 2
Performance Marketing Insider, Laurie Sullivan - Monday, February 11, 2019
Brands looking to tap organic search to help them drive purchases ...
- Google Estimates Online News Publishers Could See 45% Reduction Rate In Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 8, 2019
A recent test found publishers could see a 45% reduction in si ...
- Twitter, Facebook Brand Safety Top Of Mind For Marketers
Digital News Daily, Laurie Sullivan - Thursday, February 7, 2019
Purging millions of accounts may have helped Twitter redeem its reputation wh ...
- Google Pays Out Millions To Squash Bugs
Performance Marketing Insider, Laurie Sullivan - Friday, February 8, 2019
Google is serious about security. On Friday the company announced it pa ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Snap's Advertising Model Leading Company To Profitability
Digital News Daily, Laurie Sullivan - Wednesday, February 6, 2019
About 1,400 brands advertised on Snapchat in 2018, with most running one-o ...
- Super Bowl Ad Recall Dips For Brands That Excel Online
Performance Marketing Insider, Laurie Sullivan - Thursday, February 7, 2019
Advertisers are willing to pay a lot for consumers' attention during t ...
- Amazon Gets Ad Boost From Third-Party Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 6, 2019
"Their ad business, more than $10 billion in 2018, puts Google, Facebo ...
- Google Consolidates Performance Reporting In Search Console
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 6, 2019
Google plans to change how Search Console Performance reports count some metric ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...