- What Consumers Think They Know About Search
Performance Marketing Insider, Laurie Sullivan - Sunday, September 30, 2018
Sixty-one percent of respondents felt they could conduct a search adequately. Fifty-s ...
- Google Chief Privacy Officer Admits Chinese Search Engine Project Exists
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
On Wednesday Google publicly confirmed for the first time that Project Dragonf ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimat ...
- Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
MAD, Laurie Sullivan - Thursday, September 27, 2018
It's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- What Google Investments Tell Marketers About Its Search Roadmap
Performance Marketing Insider, Laurie Sullivan - Friday, September 28, 2018
CB Insights estimates that about 86% of revenue overall comes from advertisin ...
- Amazon Uses Online Ratings, Reviews To Sell Products In Physical Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 27, 2018
Amazon is opening a new brick-and-mortar store in New York that featur ...
- Google's Road To 20 Years
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 27, 2018
Twenty years. Do you believe it? Google turned 20 this month a ...
- Adthena Poised To Double Size Of Business
Performance Marketing Insider, Laurie Sullivan - Thursday, September 27, 2018
Adthena developers are building out a search platform for advertisers to attra ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
Google on Wednesday announced a metric that enables marketers to measure h ...
- Former Google Scientist Asks Senators For Answers On China Censorship Search Project
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
A letter sent by Jack Poulson, former Google senior research scientist, urg ...
- Holiday Shopping Means More Online Searches
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 26, 2018
Some 87% of consumers will also search for personal deals when shoppi ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., Japan
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 25, 2018
Google claims disclosures will increase transparency and provide consumers with information ...
- IBM Launches Watson-Based AI Platforms For Advertising, Marketing
Digital News Daily, Laurie Sullivan - Tuesday, September 25, 2018
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, a ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
Digital News Daily, Laurie Sullivan - Monday, September 24, 2018
Estimates put global ad spend at $581 billion in 2018, with mo ...
- Bing, iProspect Think Search Voice Assistants Should Hear, Think, Feel
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 25, 2018
A white paper by iProspect and Bing analyzes the importance of ...
- Adobe, Microsoft, SAP Launch Open Data Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 24, 2018
The goal is to eliminate the data silo, provide a single vi ...
- Google Makes Changes To Search Strategy, Renames And Adds Features Based On AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 24, 2018
Artificial intelligence is the foundation for all of Google's search strategies, a ...
- Only 22% Of App Publishers Understand Header Bidding
Data & Programmatic Insider, Laurie Sullivan - Monday, September 24, 2018
Not enough publishers have a strong awareness of header bidding, and the ...
- Adobe Debuts Virtual Analyst For Analytics
Digital News Daily, Laurie Sullivan - Monday, September 24, 2018
Adobe on Monday unveiled technology in Adobe Analytics that surfaces signals th ...
- Apple Search Ads Now Supported By Kenshoo
Performance Marketing Insider, Laurie Sullivan - Monday, September 24, 2018
Kenshoo has added the ability to manage Apple Search Ads alongside Bi ...
- Google Employees Wanted To Manipulate Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
A series of emails from Google employees discussed ways they could alt ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Lotame Tags Online Data From CPG Companies As Next Frontier
Digital News Daily, Laurie Sullivan - Thursday, September 20, 2018
The shift among consumer packaged goods marketers to take products direct ...
- Adobe Tried To Acquire Marketo In 2016
Digital News Daily, Laurie Sullivan - Friday, September 21, 2018
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion ...
- Gap Cuts Search Keywords By 95%
Performance Marketing Insider, Laurie Sullivan - Friday, September 21, 2018
The Gap brand has cut key marketing and search advertising programs ...
- Google Tells Senators Developers Can Still Scan Emails For Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Google told U.S. senators the company continues to allow developers to sc ...
- Salesforce Brings Einstein Voice To The Enterprise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 20, 2018
Part of Salesforce's AI platform, Einstein Voice, when released, will enable busine ...
- IBM Creates Technology To Identify Bias In Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 19, 2018
IBM on Wednesday introduced technology that automatically detects bias and explains h ...
- Ghostery Mobile Privacy Browser Gets A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 19, 2018
Ghostery has introduced a new version of its mobile browser for i ...
- Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Revcontent has been working with the National Center on Sexual Exploitation ...