- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Microsoft Adds Custom Vision, Bing Entity Search To Apps, Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
Microsoft on Thursday made available its new custom vision, face recognition a ...
- Placed Tracks Feet Into Stores
Performance Marketing Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
- Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
The survey asked marketers which paid media is best for acquisition. Soci ...
- Moz Cofounder Fishkin Launches SparkToro
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 28, 2018
Moz co-founder Rand Fishkin on Tuesday announced his new company SparkToro, ...
- GDPR Study Shows 65% Of Companies Unable To Comply
Digital News Daily, Laurie Sullivan - Tuesday, February 27, 2018
The study suggests 65% of organizations are unable to comply with GD ...
- Amazon's Acquisition Of Ring Is A Game-Changer
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2018
Amazon's acquisition of smart doorbell maker Ring is a game-changer for marketplac ...
- Google Discloses 2.4 Million 'Right To Be Forgotten' Requests, Acts On 43%
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2018
Google's latest annual Transparency Report reflects individuals' growing need for content remova ...
- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply cha ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2018
Working with agencies may be a better move for those companies lacki ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital News Daily, Laurie Sullivan - Friday, February 23, 2018
Facebook plans to make changes to the advertising metrics it reports ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention Rates
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2018
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Google Indexing Fewer Tweets In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 23, 2018
A variety of factors, from follower counts to retweets, influence the likeliho ...
- Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 25, 2018
Google will release the Brand Leaderboard infographic at Mobile World Congress Mond ...
- Bing Search Tests Trending Info In Carousel Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
A new search feature on Bing will bring up trending information ...
- Google Lens Search Comes To More Phones
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
Google will launch its augmented reality system ARCore with new features, a ...
- Younger Travelers Rely On Search Engines, Recall Ads More Often
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2018
As the U.S. heads into the Spring Break season, consumers are planni ...
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 22, 2018
Facebook's share of visits fell 8% in 2017, with Google, Pinterest a ...
- Another Former Googler Files Lawsuit For Wrongful Dismissal
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 22, 2018
Another former Google employee, software developer Tim Chevalier, hit the search gia ...
- Pinterest Search Driving Higher Social Ad Investments
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 20 ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...
- Why Microsoft Should Rebrand Bing To Microsoft Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 21, 2018
It has been a challenge since the search engine was born. Microso ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potenti ...
- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Google: Is It Time To Break Up The Gorilla?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 20, 2018
When Google was ordered to stop giving its own comparison-shopping service ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" a ...
