- Adobe Forecasts Mobile To Drive 27.2% Of $124B In Holiday Online Sales
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Thanksgiving Day is forecast to bring in $3.3 billion, with Black Frid ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
- Google Makes Changes To AdSense Policies
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2018
Google is making changes to AdSense. Each new site will go throu ...
- Microsoft Finally Removes Fake Chrome Ad From Bing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2018
Microsoft finally removed a fake Bing ad that claimed to be ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
Digital News Daily, Laurie Sullivan - Wednesday, October 31, 2018
The case studies illustrate the ways marketers can drive growth, lift, reca ...
- Halloween Haunts And Clicks
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 31, 2018
To determine the least and the most popular costumes, Kantar examined U. ...
- Google Ad Trackers Found On 57% Of Political Campaign Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2018
A study reveals that Republican candidate campaign websites have the highest numb ...
- Google's AI Competition Aims To Address, Resolve Major Global Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2018
The hope is that artificial intelligence could have a positive impact ...
- Marsha Blackburn Campaign Ads Too 'Shocking' For Google To Run
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 31, 2018
Campaign promoters behind Tennessee congresswoman Marsha Blackburn tried to buy media ...
- Amazon Reportedly Testing Search-Based Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018
Amazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- Google's Tricks And Treats
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 30, 2018
Google delivered several Halloween treats. Through an API, Google Maps helped suppo ...
- Google Defends Right To Protect Search Algorithm IP
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 29, 2018
As it finalizes a report that could change the direction of searc ...
- LinkedIn To Improve Attribution With Google Campaign Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 29, 2018
LinkedIn has announced a major integration with Google Marketing Platform, to increa ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...
- Amazon Advertising More Than Doubles
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 26, 2018
In an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in ...
- Voice Search Leads To Physical Actions
Performance Marketing Insider, Laurie Sullivan - Friday, October 26, 2018
More than two in five people using voice search ask for direction ...
- 65% Of Consumers Want Personal Responses To Their Review
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
A study by Uberall found that some 86% of consumers would ...
- Alphabet Misses Analysts' Estimates, But Google Advertising Gains Lead
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Revenue from advertising rose to $28,954 billion in Q3 2018 compared wi ...
- Google: The Liability From Within And Sexual Misconduct
Performance Marketing Insider, Laurie Sullivan - Thursday, October 25, 2018
Advertisers respect Google and its achievements, but fail to recognize the hum ...
- Google Makes It Easier To Delete Search History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
The feature in Google Search for the mobile web and on t ...
- Visual Search Speaks Loud And Clear For Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
Forecasts from a top Wall Street analyst suggest visual search will ma ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...
- Android Phones Tracked Behavior To Execute Millions In Ad Fraud
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2018
A BuzzFeed News investigation uncovered an ad fraud scheme involving more th ...
- Apple Pushes Against 'Weaponizing' Personal Information And For U.S. Online Privacy Laws
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2018
Chief Executive Tim Cook, Apple CEO, issued a call for U.S.-wide data-protecti ...
- U.S. Voters Attack Search Engines With Political Questions
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 24, 2018
Interest in the midterm elections this year has soared, and U.S. residen ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Allowing advertisers to use LinkedIn data for search campaigns on Bing sugges ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- Google Ad Shows How Night King From 'Game Of Thrones' Uses Chromebook
Digital News Daily, Laurie Sullivan - Monday, October 22, 2018
The ad campaign's message is how the villains in George R.R. Mart ...