- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Google: Is It Time To Break Up The Gorilla?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 20, 2018
When Google was ordered to stop giving its own comparison-shopping service ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" a ...
- Digital Advertising Still Growing A Market For Data
Digital News Daily, Laurie Sullivan - Monday, February 19, 2018
The U.S. is forecast to remain the world's largest data market ...
- Blockchain Legislation Comes To Wyoming
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
As the ad industry moves to adopt blockchain, MetaX CRO Alanna Gombe ...
- Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2018
Google challenges marketers by changing its algorithm often. One change that occurr ...
- Google Search Removes 'View Image,' Sets Precedent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 19, 2018
Removing the option to preview an image without visiting the site th ...
- What Blockchain Challenges Mean For Advertising
Data & Programmatic Insider, Laurie Sullivan - Sunday, February 18, 2018
It's easy to hear the enthusiasm in the voice of John Bate ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline Works
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
Releasing data on the integration of online and offline advertising and marketin ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...
- LiveRamp Acquires Pacific Data Partners, Strengthens B2B Data Practice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Through the acquisition, LiveRamp will add a B2B division, said Jeff Smit ...
- Criteo CEO Eichmann Suggests Data Focus Propels Quarterly Revenue
Digital News Daily, Laurie Sullivan - Wednesday, February 14, 2018
It's all about the data in 2018 and how brands think abo ...
- SEO: Top Global Domains
Performance Marketing Insider, Laurie Sullivan - Thursday, February 15, 2018
Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overa ...
- Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
Publishers Daily, Laurie Sullivan - Wednesday, February 14, 2018
Google's Chrome ad blocker, which goes into effect Thursday, will block a ...
- Every Brand Will Need Amazon, Forrester Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2018
Publicis and Omnicom have announced they will increase ad spend on Amaz ...
- Google Search Takes On 'Stories' In AMP Format
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 13, 2018
AMP Stories, introduced by Google on Tuesday in a developer preview mod ...
- Google Details How Its Chrome Ad Blocker Works
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 14, 2018
Chrome will automatically block all ads on sites, those that comply a ...
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
Digital News Daily, Laurie Sullivan - Monday, February 12, 2018
Unilever continues to work with IBM to develop a blockchain to addre ...
- IAB's Rothenberg Details Direct Brand Economy Business Model
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
"A two-way relationship is more valuable than a one-way impression," said Randa ...
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2018
The report finds that only 9.8% of survey respondents describe their organizati ...
- SEO Experts Speak Out On Link Building
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2018
Only 11% consider link building to be the most important task, b ...
- To Save Ad Targeting, Ensure Data Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2018
Developers at Lotame, an exchange for third-party data for the advertising industr ...
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech exe ...
- Bing Gives Access To Webmaster Tools Through Google, Facebook Accounts
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2018
Are Bing execs finally getting smart about growing the company's ad busines ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 12, 2018
The average conversion rate for retail affiliate programs rose to 9.07% ...
- IAB Releases GDPR Advisory, Specifications
Digital News Daily, Laurie Sullivan - Friday, February 9, 2018
Days before the IAB Leadership Summit kicks off, the IAB Tech L ...
