- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Lotame Tags Online Data From CPG Companies As Next Frontier
Digital News Daily, Laurie Sullivan - Thursday, September 20, 2018
The shift among consumer packaged goods marketers to take products direct ...
- Adobe Tried To Acquire Marketo In 2016
Digital News Daily, Laurie Sullivan - Friday, September 21, 2018
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion ...
- Gap Cuts Search Keywords By 95%
Performance Marketing Insider, Laurie Sullivan - Friday, September 21, 2018
The Gap brand has cut key marketing and search advertising programs ...
- Google Tells Senators Developers Can Still Scan Emails For Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Google told U.S. senators the company continues to allow developers to sc ...
- Salesforce Brings Einstein Voice To The Enterprise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 20, 2018
Part of Salesforce's AI platform, Einstein Voice, when released, will enable busine ...
- IBM Creates Technology To Identify Bias In Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 19, 2018
IBM on Wednesday introduced technology that automatically detects bias and explains h ...
- Ghostery Mobile Privacy Browser Gets A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 19, 2018
Ghostery has introduced a new version of its mobile browser for i ...
- Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Revcontent has been working with the National Center on Sexual Exploitation ...
- Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 19, 2018
Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taki ...
- Google Apps, Maps Make Their Way Into Renault-Nissan-Mitsubishi Alliance Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 18, 2018
The deal will bring maps and apps into the manufacturer's infotainment syste ...
- Bing Shuttering Anonymous URL Submission Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 18, 2018
Bing announced Tuesday it will retire its tool allowing anyone to anonymous ...
- Hootsuite Integrates With Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Hootsuite, the social media company, announced Tuesday the integration of Google Ads in ...
- Reducing CPA In Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Taping into location and boosting the quality score of the site a ...
- Amazon Loyalty Scores Giving Company A Boost
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Amazon scored higher than both regional and national banks on consumer loyalt ...
- After Amazon Storefronts, A Self-Service Suite Of Ad Tools?
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 18, 2018
Amazon will support small and medium-sized businesses in a new section ...
- TripAdvisor To Relaunch As 'Personal' And Trusted Connected Community
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 17, 2018
The update should help rid the site of fake reviews and recommendation ...
- Amazon Probes Removal Of Negative Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 17, 2018
The investigation is partly based on a report claiming employees sold da ...
- U.S. Marketers To Spend $15 Billion On Data In 2019
Data & Programmatic Insider, Laurie Sullivan - Monday, September 17, 2018
Programmatic and display advertising contribute to the increase in the amount markete ...
- Kaepernick And Nike: Search And Social Risks Outlined In Data
Performance Marketing Insider, Laurie Sullivan - Monday, September 17, 2018
aimClear founder Marty Weintraub highlights authenticity as one benefit in a soci ...
- Holiday Online Revenue To Rise, But Average Order Values Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Search marketing company NetElixir's 2018 Holiday Forecast predicts overall ecommerce growth ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred bra ...
- Leaked Google Video Shows Political Bias Against Conservatives
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 14, 2018
An hour-long leaked video that captured Google executives moaning about Trump winni ...
- Verizon Oath New CEO Has Experience In Mobile Search Apps
Performance Marketing Insider, Laurie Sullivan - Friday, September 14, 2018
It's an unlikely appointment, but telling in terms of Oath's future, ...
- Elite SEM, CPC Strategy Acquisition Creates Expertise In Amazon Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
The acquisition represents Elite SEM's third acquisition since partnering with private equi ...
- 2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchas ...
- Google Rolls Out Video Ads in Showcase Shopping And Shoppable Image Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Google now allows advertisers to add a short video in the Showca ...
- Mobile Searches For 'Like' Brands And Stores On The Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Mobile searches for "brands like" and "stores like" have grown over 6 ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
Digital News Daily, Laurie Sullivan - Wednesday, September 12, 2018
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Performance Marketing Insider, Laurie Sullivan - Thursday, September 13, 2018
Numbers out from Adobe Digital Insights on Thursday estimate that consumers spe ...