- Amazon Alexa Creates Marketing Model Through Visual Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The fashion recommendations link directly to sellers across Amazon's marketplace. It's n ...
- Study Shows How Emotions Tie Into Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The most common emotions associated with online purchases are happy (64%), excit ...
- Alphabet Executives Reject Diversity Proposal, Employees Shake Up Meeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
In a blog post published Thursday, Google Chief Executive Officer Sundar Pich ...
- C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
C3 Metrics initially became the only measurement company to achieve "Google complianc ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Digital News Daily, Laurie Sullivan - Tuesday, June 5, 2018
View-through rates (VTRs) for native video ads remain high in the fir ...
- NetElixir Ties Search Platform To Bing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimi ...
- Apple Partners With Adobe To Support New Augmented Reality File Format
AI & IoT Daily, Laurie Sullivan - Monday, June 4, 2018
Apple on Monday said it is partnering with Adobe on a n ...
- Toluna Rebrands, Offers DIY Suite Of Research Tools
Digital News Daily, Laurie Sullivan - Monday, June 4, 2018
Toluna has rebranded its market research services as a hybrid offering ...
- PGP Encryption Inventor To Advise StartPage Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 5, 2018
Philip Zimmermann, the inventor of the PGP encryption system he designed ...
- U.S. News Sites Struggle To Keep Direct, Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 5, 2018
Direct traffic to news websites is the No. 1 traffic source a ...
- Performance Horizon Rebrands To Partnerize, Focuses On Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Partnerships now dominate today's marketing strategies, so the company chose a na ...
- Identifying Travel Patterns Improves Ad Targeting For Other Categories
Data & Programmatic Insider, Laurie Sullivan - Monday, June 4, 2018
If you market to travelers, which many marketers do, considering lifestyles shouldn ...
- Microsoft Reportedly Acquires GitHub
Digital News Daily, Laurie Sullivan - Sunday, June 3, 2018
Reports out on Sunday suggest that Microsoft has acquired web-based hosting a ...
- Microsoft Confirms GitHub $7.5B Acquisition, Expands Its Developer Network
Digital News Daily, Laurie Sullivan - Monday, June 4, 2018
The deal, expected to close at the end of 2018, will s ...
- Apple Ramps Up Search In Photos, Turns Off Tracking In Apps
Performance Marketing Insider, Laurie Sullivan - Monday, June 4, 2018
The upgraded search feature that Apple will launch in the Photos a ...
- Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
A report published Thursday estimates that more than 1.5 million businesses, websi ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Apple Reportedly Using Search, Partners To Expand Ad Network
Performance Marketing Insider, Laurie Sullivan - Friday, June 1, 2018
Apple reportedly is expanding its advertising network through search by partnering wi ...
- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics product ...
- Google Streams Programmatic Audio Ads In DoubleClick
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
Google's programmatic audio ads are now available to all advertisers using i ...
- Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads
Digital News Daily, Laurie Sullivan - Thursday, May 31, 2018
Google has been dubbed by "The Wall Street Journal" as the "ear ...
- Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 31, 2018
The biggest trends influencing search marketers include smartphone shipments, voice search a ...
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
Digital News Daily, Laurie Sullivan - Tuesday, May 29, 2018
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertisi ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
As advertisers demand more information about the quality of the data th ...
- Google And Wix Work To Index Sites In Search Within 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 30, 2018
Referral traffic from Google search is up, due primarily to increased traff ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site usi ...
- Google Maps Tests Category Search Suggestions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Google is testing a new Google Maps interface for Android that serv ...
- Bing Ads In-Market Audiences Rolls Out In U.S.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to bran ...
- Total Wine & More Increases Use Of AI, Data To Prevent Ecommerce Fraud
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 29, 2018
Total Wine & More plans to implement technology from Forter that reli ...
- Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 29, 2018
Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands th ...