- TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
Data & Programmatic Insider, Laurie Sullivan - Monday, March 12, 2018
TV drives search traffic, but chief strategy officers often don't feel comfortab ...
- Cultura Colectiva Brings Creative Content Model To U.S.
Digital News Daily, Laurie Sullivan - Friday, March 9, 2018
The Volkswagen Golf campaign in Mexico set off the move. Now t ...
- Microsoft, Women And 'Pink' Technology
Performance Marketing Insider, Laurie Sullivan - Monday, March 12, 2018
Automation in search and programmatic media buying will not eliminate jobs, b ...
- Amazon Search To Capitalize On Changing Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 9, 2018
Merkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaig ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Celebrating Women: What Influences Millennials To Spend
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
A report released Thursday to celebrate women on International Women's Day highligh ...
- Drawbridge Confirms Exiting EU Based On GDPR
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
Cross-device identity company Drawbridge confirmed it will exit its advertising business ...
- Google: How Gender Equality Plays Out In Search
Performance Marketing Insider, Laurie Sullivan - Friday, March 9, 2018
For those old enough to remember, it almost feels like an extensi ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Thursday, March 8, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced t ...
- Google Tests Material Design Layout For Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 7, 2018
The Next Web reports that Google is testing a simplistic "Material Design" layo ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Why NewsGuard, Aimed At Fighting Fake News, Won't Work
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 6, 2018
It's a good idea with great intentions. But not even the ...
- WeWork Acquires Conductor, Content Marketing And SEO Firm
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The acquisition provides a digital platform for WeWork, which creates workspaces ...
- Google To Cancel Inactive AdWords Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The goal is to keep AdWords running fast and stay within "manag ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Television News Daily, Laurie Sullivan - Monday, March 5, 2018
LiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times high ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...
- Toyota, Saatchi Build Electronics Into Print Ad With New Car Smell
MediaDailyNews, Laurie Sullivan - Sunday, March 4, 2018
Readers can grip door handles using sensors and pull them apart ...
- Google Sells Review Site Zagat To The Infatuation
Performance Marketing Insider, Laurie Sullivan - Monday, March 5, 2018
On Monday Google announced that its app for iOS now supports ...
- Google Delivers On Promise To Serve 'Multifaceted' Snippets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 2, 2018
Google has rolled out a new snippet search experience providing multiple answe ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...
- AC Hotels Launches 'Unpacked' Campaign As Marriott Expands Brand In North America
Digital News Daily, Laurie Sullivan - Thursday, March 1, 2018
The experience takes travelers on an artistic, poetic journey behind the scen ...
- Dianomi Secures Nearly $8.7M In Funding
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
Dianomi, a native content marketing platform used by financial advertisers and ti ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Microsoft Adds Custom Vision, Bing Entity Search To Apps, Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
Microsoft on Thursday made available its new custom vision, face recognition a ...
- Placed Tracks Feet Into Stores
Performance Marketing Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
