- Success Of YouTube Unboxing And Store Haul Videos A Phenomenon
Performance Marketing Insider, Laurie Sullivan - Thursday, December 13, 2018
Rather than simply focusing on running tv spots, it seems that bran ...
- Why Google Lens On Apple iPhone Is A Game Changer
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2018
Image search and the ability to find a preferred "look" could he ...
- Facebook To Make A Bigger Play For Original Streaming Video Content
Digital News Daily, Laurie Sullivan - Thursday, December 13, 2018
Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lie ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Google CEO Pichai Goes On Defensive During Congressional Hearing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Lawmakers grilled Google CEO Sundar Pichai on Tuesday, questioning him on topi ...
- Infutor Acquires Ruf Strategic Solutions To Increase Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Infutor, a consumer identity management company, announced on Tuesday the acquisition ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- Google Shutters Social Site Earlier Than Expected
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2018
Google announced in October it would shutdown Google+ after finding a bug th ...
- Finding The 80 Most Common SEO Ecommerce Flaws
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 11, 2018
Brands still struggle with web site mistakes and technical issues that ran ...
- Alexa Answers To Crowdsource User Knowledge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
Amazon Alexa will now turn to select customers to get answers ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesa ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- Google Pay Eliminates Movie Lines For Vue Cinemas In UK
Digital News Daily, Laurie Sullivan - Friday, December 7, 2018
Urban Airship and Vue Entertainment will roll out the UK's first platfo ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Google 'Urgently' Calls On Europe To Rethink Wording In Copyright Rule
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 7, 2018
The European Parliament's Article 11 will impact smaller news publishers by limiti ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- 57% Of Consumers Require Five-Star Online Rating
Performance Marketing Insider, Laurie Sullivan - Friday, December 7, 2018
A report released Friday found consumers read an average of 10 revie ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
This year the IAB Data Center Board of Directors named two Risi ...
- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
The Interactive Advertising Bureau and the Data Center of Excellence released ...
- Captify Hires Former Data Lead At L'Oreal
Performance Marketing Insider, Laurie Sullivan - Thursday, December 6, 2018
Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMa ...
- Revcontent's New CEO Nicola Revs Recommendation Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 5, 2018
Nicola plans to keep a close eye on ad fraud, which ...
- Searchmetrics' Tober To Run Market Innovation Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 6, 2018
The Searchmetrics founder and CTO will step down in January, turning dai ...
- Search Volume Declines The Week Of Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 5, 2018
Searches declined on Google, Bing and Amazon for the 7 days endi ...
- Search In Privacy Mode Shows Google Still Personalizes Results, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
Consumers querying search engines like Google and Bing often believe that priva ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
In a volatile political climate, brands need to determine whether or n ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Signal on Monday will announce its entrance into the Adobe Exchange Partn ...
- Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphab ...
- Average Order Values Fall As Mobile Purchases Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 4, 2018
Brands that saw a 4% decline in their average order value Thanksgivi ...
- Online Fraudulent Traffic Increases 20% Leading Up To Holidays
Data & Programmatic Insider, Laurie Sullivan - Monday, December 3, 2018
Ad-verification company Fraudlogix published recent data showing that the average percentage ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...