- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Publishers working with Google that target ads to European consumers will ga ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- Honda Dealership Uses Google 'To Move At The Speed Of The Customer'
Performance Marketing Insider, Laurie Sullivan - Friday, March 23, 2018
Paragon Honda, in partnership with its agency Team Velocity, collaborated with Goog ...
- Oath Takes Aggressive Steps Outlining GDPR Compliance
Digital News Daily, Laurie Sullivan - Wednesday, March 21, 2018
Oath on Wednesday became one of the first major advertising companies ...
- Google Search Taking A Backseat To YouTube?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 22, 2018
Using machine learning and linguistic algorithms to determine what gets the mo ...
- Blockchain Startup 'Media Protocol' Pitches Virtues Of 'Value-Based' Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 21, 2018
The startup uses blockchain technology to create direct, secure and transparent connectio ...
- Google Quietly Builds Blockchain Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 21, 2018
Google is working to build out a distributed digital ledger built ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...
- Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile Phones
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 21, 2018
Some 23% of consumers ages 25 to 34 who were surveyed ...
- Amazon Patent Suggests Introduction Of Award-Based Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 20, 2018
Amazon's awards-based ad technology drops the price of an item as ...
- Google's $300 Million Initiative Fights Fake News, Helps Publishers Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 20, 2018
Google will partner with news publications to help highlight the most accura ...
- Oath Overhauls Mobile In-App Header Bidding-Like Technology
Digital News Daily, Laurie Sullivan - Tuesday, March 20, 2018
Oath has launched a new version of its in-app mobile bidding platfo ...
- Police Asking Google For Mobile Location Device Data To Help Solve Crimes
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 20, 2018
Police in Raleigh, North Carolina are using new legal means to colle ...
- Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Under siege from Amazon's push into search and advertising, Google Monday beg ...
- MediaMath: How Machine Learning Will Change Ad Serving In 2018
Data & Programmatic Insider, Laurie Sullivan - Monday, March 19, 2018
MediaMath scientists are working to apply artificial intelligence in machine-learning models th ...
- No Surprise: Google, Facebook Lose Ad Dollars To Amazon And Snapchat
Performance Marketing Insider, Laurie Sullivan - Monday, March 19, 2018
As ad agencies pour money into business practices that support search a ...
- Adobe Takes Its Advertising Academy Global
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 16, 2018
The academy will expand globally, with program updates that provide advertisers a ...
- Hackers Use Google To Serve Amazon Scam Ads, Again
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 16, 2018
Google search results for "Amazon" pointed to a scam site for hou ...
- SEO Misconceptions Lead Small Businesses To Pull Back Investments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Some 55% of small businesses plan to invest in search engine optimizati ...
- Microsoft Offers $250,000 Bug Bounty
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 16, 2018
Microsoft introduced a new bug bounty this week -- a reward ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Google: Keeping An Eye On Visual Recognition
Performance Marketing Insider, Laurie Sullivan - Friday, March 16, 2018
Identifying and classifying landmarks, objects and the natural world so Google c ...
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Many more major brands are pumping big ad dollars into mobile game ...
- Former Guns N' Roses Drummer Matt Sorum To Debut Blockchain-Like Community For Artists
Digital News Daily, Laurie Sullivan - Wednesday, March 14, 2018
The platform is not a blockchain but rather a "distributed-ledger" that allo ...
- EU May Require Search Engines To Reveal Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Thursday, March 15, 2018
Search engines could be forced to publicly reveal their ranking formulas, oft ...
- Google To Ban Cryptocurrency-Related Advertising In June
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The policy will go into effect for ads bought for search, displa ...
- Reddit Launches Mobile Native Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The native promoted posts unit, running on Android and iOS, will enab ...
- Google Maps Adds Navigation For Those With Mobility Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Google calls the latest navigation routes added for transit in its Ma ...
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Digital News Daily, Laurie Sullivan - Tuesday, March 13, 2018
REI has created a campaign to secure its relationships with loyal custome ...
- Google Tumbles Hard In Harris Poll Reputation Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
Google fell from No. 8 to No. 28, according to the annu ...
