- Facebook's Top-Level Opt-Out Button Will Be Paid Product
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 6, 2018
An opt-out button, which would allow users to restrict advertisers from usi ...
- Digitas, Adobe Unveil Certification For DMP Marketplace
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
The companies claim the certification is the first of its kind ...
- Crypt TV Building Branded Content For Universal's 'Truth Or Dare'
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
Crypt TV is working on a campaign to prompt Universal's upcoming relea ...
- Facebook Limits Search Features As Part Of API Shutdowns
Performance Marketing Insider, Laurie Sullivan - Friday, April 6, 2018
Search and account recovery are among the list of APIs that Facebo ...
- Google's Header Bidding-Like Tool Becomes Available To All
Digital News Daily, Laurie Sullivan - Wednesday, April 4, 2018
Google has also been testing new ad formats and transaction types su ...
- Cyabra's Fake News Detector
Performance Marketing Insider, Laurie Sullivan - Thursday, April 5, 2018
The technology comes from veterans of Israel's elite security and intelligence uni ...
- Google's Undersea Cable Project To Speed Cloud, Digital Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 4, 2018
The move, announced this week, aims to advance the company's ability ...
- Bing Ads Rolls Out Mobile, Desktop Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 4, 2018
Bing Ads announced the addition of price extensions on Wednesday for mobi ...
- Apple Hires Former Google Head Of AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 4, 2018
Apple has hired John Giannandrea as the company's first svp of A ...
- Google Splits AI From Search, Appoints New Execs To Lead Each
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 3, 2018
Google has made changes to its artificial intelligence team, which also shak ...
- Amazon Could Lead In Search Ad Business By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 3, 2018
Amazon's fledgling advertising business could grow to around $20 billion in 202 ...
- Google Equipping More School Buses With WiFi
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 3, 2018
Google recently announced it is equipping more rural school buses with Wi ...
- Global SEO, Paid-Search Challenges Increasing
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 3, 2018
The promise of the internet for B2C and B2B marketing has alwa ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Google Bans Crypto Mining Apps In Chrome Web Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Google will no longer accept extensions that mine cryptocurrency in the Chro ...
- More Car Ads Making Impressions Without Consumer Clicks
Data & Programmatic Insider, Laurie Sullivan - Monday, April 2, 2018
Some 76% of participants of a recent survey remember seeing an onli ...
- Google's And Other April Fool's Foolery, Fake News
Performance Marketing Insider, Laurie Sullivan - Monday, April 2, 2018
Google and brands jumped on board April Fool's Day to share so ...
- European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
The European Commission announced this week that UK-based companies and residents w ...
- LinkedIn Adds Video For Sponsored Content, Company Pages
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The offering gives companies the ability to promote a video and targ ...
- Microsoft Reorganizes: Puts Focus On Cloud, AI
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The focus will be on experiences and devices -- and cloud a ...
- What Happens When Consumers Stop Giving Up Data Willingly?
Performance Marketing Insider, Laurie Sullivan - Friday, March 30, 2018
Consumers have brought privacy rights to the table. A recent poll fin ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...
- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Digital News Daily, Laurie Sullivan - Wednesday, March 28, 2018
Flashtalking found a higher rejection rate for tracking cookies on mobile device ...
- Search Drives Conversions, Social Drives Website Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, March 29, 2018
Search engines like Google and Bing had the highest customer conversion rat ...
- Waze Launches Ads For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 28, 2018
Google introduced Waze Local on Wednesday. The navigation app now allows sma ...
- Google Searches, Facebook Brand Posts Show Two Sides Of Cambridge Analytica Scandal
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 28, 2018
Searches may reflect intent and the concerns of people looking for informati ...
- Bing 'Intelligent Search' Features Increase In Speed
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 27, 2018
Microsoft has announced an update to Intelligent Answers using Intel's field programmab ...
- Chinese Internet Brands Show Strength In BrandZ Ranking As U.S., China Debate Tariffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
As tariff discussions between the U.S. and China heat up, Kantar Millwa ...
- Google Starts Rolling Out Mobile-First Search Index
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
The migration to mobile-first indexing means Google will rely mainly on t ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
