- Apple Attracts Android Users With iPhone XR
Digital News Daily, Laurie Sullivan - Thursday, December 27, 2018
For the 30 days following the launch of the iPhone XR ...
- Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018
Performance Marketing Insider, Laurie Sullivan - Friday, December 28, 2018
Affiliate marketers did well in the third quarter of 2018, increasing reven ...
- Search Drives Phone Calls; TV Ads Prompt Social Media Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and oth ...
- Search And Digital Out-Of-Home Could Become The Next Duo
Performance Marketing Insider, Laurie Sullivan - Thursday, December 27, 2018
I've always wondered about the integration of search and digital out-of-home ...
- Xiaomi Releases Mint Browser For Android To Compete With Google Chrome
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
Xiaomi's Android web-based Mint browser is available for free from the Goog ...
- Some Ad Spend Falls, But Consumers Spent More
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
U.S. retailers spent less on some advertising before the holidays, but Masterca ...
- Will Microsoft Acquire Oath (Verizon Media Group)?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 26, 2018
Microsoft's love-hate relationship with advertising could prompt the company to more close ...
- Festivus For The Rest Of Us
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 24, 2018
Open Google search and search for "Festivus" to find the Festivus pol ...
- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one ...
- Apple Increasing Its Focus On Artificial Intelligence, Machine Learning
Digital News Daily, Laurie Sullivan - Friday, December 21, 2018
Apple named AI and search expert John Giannandrea to its executive te ...
- Study: Mobile Transactions Rise For Brands Promoting Apps
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Mobile transactions comprised 40% in North America and 52% in Asia-Pacific ...
- Nicolls Calls On Industry To 'Identity Proof' For Online Transactions
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Trust plays a major factor in the relationship between brands and customer ...
- Amazon Struggles To Fulfill Orders And Other Predictions
Performance Marketing Insider, Laurie Sullivan - Monday, December 24, 2018
Amazon has taken the No. 3 spot in digital advertising share, accordi ...
- Google Assistant Outperforms Amazon Alexa In Product Information Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 21, 2018
Voice search and smart speakers continue to grow in adoption rates, b ...
- Facebook Tries To Offset Data Scandals With Feel-Good Ad Accomplishments
Digital News Daily, Laurie Sullivan - Thursday, December 20, 2018
Facebook is looking to spread a little holiday cheer with its feel-go ...
- Why Websites With Search Make A First Impression
Performance Marketing Insider, Laurie Sullivan - Friday, December 21, 2018
About 81% of survey participants think less of a brand if the ...
- Trust Remains Biggest Roadblock To Grow Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 20, 2018
While consumers are spending more online, many have concerns about counterfeit product ...
- Google Assistant Brings Macaulay Culkin's 'Home Alone' Into 21st Century
Performance Marketing Insider, Laurie Sullivan - Thursday, December 20, 2018
In the Google "Home Alone" remake ad, a grown-up Macaulay Culkin see ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Google Creates Policies To Rid Play Store Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
As Google continues its attempts to keep Play Store ratings free fr ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- Google Mobile-First Indexing Serving More Than Half Of Pages In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 19, 2018
Two years after Google began working on its mobile-first indexing strategy, ...
- Google, Marin Software Enter Into Multiyear Revenue-Share Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2018
The deal with Google, which extends through September 30, 2021, is intend ...
- France Implements Tech Tax, Affecting Google, Apple And Others
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
The GAFA tax -- named after Google, Apple, Facebook and Amazon ...
- Wix Gives Small Businesses 20 Marketing Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 18, 2018
Wix's Ascend aims to give the little guy the same capabilities ...
- Google Expands New York Campus, Invests $1 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 17, 2018
The investment in New York puts Google's ambitions to grow outside Silic ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatical ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager ...