- Search Terms Reflect A Change In Grocery Shelves
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 18, 2018
If product categories shelved in center-store aisles have become more important, p ...
- Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 17, 2018
The ads will be vetted by a third party to verify a ...
- Google Local Maps Expert Moves To Mapbox
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 17, 2018
Andrew Chen left Google, where he was a lead product manager, loc ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 17, 2018
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creati ...
- 2018 App Economy Pegged At $950 Billion, Job Growth Soars
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 16, 2018
A study released Monday estimates the worth of the U.S. mobile a ...
- Facebook Ad Changes Restricting Some Legit Business Pages
Data & Programmatic Insider, Laurie Sullivan - Monday, April 16, 2018
The social site has been limiting some words and content that cou ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Performance Marketing Insider, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise ...
- Retail Search 'Fit' Recommendations Fail To Curtail Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 13, 2018
Overall, returns cost retailers about $351 billion annually as a percentage ...
- Google Loses UK Right To Be Forgotten Case
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 13, 2018
A UK judge has ruled Google must honor a request to remo ...
- Google Search Tool Answers Questions By Reading Books
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 16, 2018
Talk to Books, an experimental semantic search engine, lets people ask questio ...
- How Google Local Algorithm Works
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 13, 2018
A recent study by RankRanger analyzes the distance and the clustering patte ...
- Google And The Path Of Objective Opinions
Performance Marketing Insider, Laurie Sullivan - Friday, April 13, 2018
Guillaume Chaslot, a computer programmer who worked on recommendations at YouTube, believ ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- Google Researchers Develop Technology To Separate Speech Patterns In Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Researchers believe this capability can have a range of applications, from spee ...
- GDPR Pushes Up Demand For Data Privacy Officers
Digital News Daily, Laurie Sullivan - Wednesday, April 11, 2018
Although 82% of companies currently have a data privacy officer on staf ...
- Google Developing Merchandising Analytics Services
Performance Marketing Insider, Laurie Sullivan - Thursday, April 12, 2018
Google is in the early stages of developing a merchandising suite ...
- Google, Others Cut Into Facebook Share Of Consumer Time
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
People are spending more time on Google properties, widening the wedge betwe ...
- Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 11, 2018
Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 20 ...
- Bing Shopping Ads Add Multiple Images, Product Status Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
Bing Shopping ads now allow marketers to include multiple image URLs ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of Characters
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
The branded campaign is designed to attract visitors to the city, reveali ...
- Millennials Find Content Inspiration From Pinterest, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
Storyblocks, a subscription service for stock videos, audio and images, gained insigh ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
The partnership will launch what the companies call "Engine Track" reporting. T ...
- 36% Of CMOs Say They Outsource Advertising Functions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 10, 2018
Not surprisingly, in a survey of 120 CMOs, 43% of respondents sa ...
- SMBs Still Struggle With SEO, Paid Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 10, 2018
The growth in 2017 from the Total Median Effectiveness score was primari ...
- TVSquared Secures $8 Million In Funding To Advance Expansion, Technology Plans
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 9, 2018
TVSquared, which connects search advertising with TV performance analytics and optimization, h ...
- Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 9, 2018
On Monday, Google released a Google Assistant voice command enabling music love ...
- Google Testing 'More Results' Button in Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 9, 2018
Google is testing a "more results" search option button on its engin ...
- Bringing In Offline Data To Optimize Online Ad Bids
Data & Programmatic Insider, Laurie Sullivan - Monday, April 9, 2018
Marketers don't hear much about bringing in offline data to optimize onli ...
- Gartner Analyst: Marketers Struggling with Parts Of GDPR
Performance Marketing Insider, Laurie Sullivan - Monday, April 9, 2018
The terms and requirements for consent to use the data remain o ...
- California's GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 6, 2018
The law would give Californians more information and control over how the ...
