- Search Data Identifies When A Company Might Relocate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Developers at the Economic Development Authority in Western Nevada have developed ...
- Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital News Daily, Laurie Sullivan - Thursday, April 26, 2018
Forrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per- ...
- What Consumers Do After A Voice Search And Other Data
Performance Marketing Insider, Laurie Sullivan - Friday, April 27, 2018
A study from BrightLocal found that a surprisingly large number of consume ...
- Marketers Spend 11% More On Search, Fueled By Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Click-through rates for search rose 25% year-over-year, showing how improved ad targeti ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Cross-device tracking and website visitors should be a greater focus for sear ...
- Microsoft Personal Shopping Assistant To Roll Out Advertising Tool For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 27, 2018
Microsoft Personal Shopping Assistant will soon have a marketing tool, as t ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent
Performance Marketing Insider, Laurie Sullivan - Thursday, April 26, 2018
Andrew Frank, Gartner Research vp and analyst, says that although GDPR documen ...
- GDPR: An Advisory And Tips On Compliance
Email Marketing Daily, Laurie Sullivan - Tuesday, April 24, 2018
The right to be forgotten in data subject access, anonymous data, a ...
- Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 25, 2018
Retail brands will invest 55% more in online marketing and advertising ...
- Personal Assistants: Accuracy Scores And Mistakes They Make
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 24, 2018
Digital personal assistants continually learn ways to respond to voice queries, b ...
- Google CEO Gives Insight Into The Future Of Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 24, 2018
Google CEO Sundar Pichai said "you will see search embrace some ...
- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integra ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...
- Alphabet's Google Looking Better Based On New Accounting, Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 23, 2018
Net earnings for Google's parent company Alphabet soared 73% to $9.4 billi ...
- Forcing Google To Recrawl A Website
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 23, 2018
Luke Richards put together a post to help marketers prompt Google in ...
- ironSource To Develop 'Sophisticated' Measurement Capabilities
Data & Programmatic Insider, Laurie Sullivan - Monday, April 23, 2018
In an effort to remind marketers that real people interact with the ...
- Startup Lexicon Blockchain To Run At Programmatic Speeds
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockcha ...
- Google: Predictions Vs. Suggestions For Paid Search
Performance Marketing Insider, Laurie Sullivan - Monday, April 23, 2018
It's unclear whether an algorithm focused on predictions will get advertisers clos ...
- More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 23, 2018
People who embrace voice search aren't using it to shop. Some 71. ...
- Marketers Spending 20% More On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 20, 2018
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertisi ...
- SEO, Business Relationships Don't Last Long
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 23, 2018
About 20% of businesses expect to keep their relationship with an S ...
- TD Ameritrade, Havas Place First Ad In Blockchain
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
The campaign, titled Greetings from the Blockchain, aims to "celebrate" the growi ...
- Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Friday, April 20, 2018
It looks like bogus online reviews for rehab centers are back. Th ...
- Amazon And Google Launch DIY Kits For AI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Customizing voice search and vision into devices became easier this week ...
- EU Tells ICANN: You're Unprepared For GDPR Regulations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Doma ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Catalina, a digital media company focusing on shopper data and personalizing discoun ...
- GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, April 19, 2018
As the deadline for the European Union's General Data Protection Regulation complian ...
- Google Chrome Now Blocks Autoplay Video By Default
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 18, 2018
The autoplay is allowed only when the media doesn't play sound, aft ...
- Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 18, 2018
The new ad format is designed exclusively for mobile apps and t ...
- Microsoft, Facebook Lead Cybersecurity Tech Accord Initiative
Digital News Daily, Laurie Sullivan - Tuesday, April 17, 2018
The agreement, announced Tuesday, comes as U.S. and U.K. intelligence agencies issu ...
