- Google Changes Click Measurement In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 8, 2018
AdWords now allows advertisers to enable parallel tracking, which helps load landi ...
- Google Assistant, Wrapped In AI, Takes Center Stage
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 8, 2018
Google put AI center stage at its I/O event, with CEO Sund ...
- Google Research Rebrands, With Focus On Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 8, 2018
The move follows the appointment of Jeff Dean to head of ...
- Google, YouTube To Reach $19B In Local Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 7, 2018
Google and YouTube continue to take search market share -- particularly ...
- Google To Terminate Old AdWords Version By End Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 7, 2018
Google on Monday announced it will make the new version of AdWor ...
- 70% Of Consumers Have Never Used Voice Assistant To Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 4, 2018
Consumers are skeptical of voice assistant shopping apps. More than half don ...
- Advertising Expert Proposes New Data-Buying Options
Data & Programmatic Insider, Laurie Sullivan - Monday, May 7, 2018
Ryan Rolf, who spearheads data sales at Lotame, is calling on t ...
- Amazon Shutters Google Shopping Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, May 7, 2018
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the aucti ...
- Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 6, 2018
"We're partnering with advertisers and partners on other ways to measure ...
- Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 4, 2018
An increase of 9% in traffic and 6% in the amount shoppe ...
- Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 4, 2018
Google will now require anyone in the U.S. who wants to purcha ...
- Why Cannes Lions Named Google Creative Marketer Of The Year
Performance Marketing Insider, Laurie Sullivan - Friday, May 4, 2018
Google has been called a master marketer -- of its own produc ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Google said it will no longer allow buyers to use the DoubleCli ...
- Automotive Websites See Higher Engagement Rates And Visits, Per Report
Performance Marketing Insider, Laurie Sullivan - Thursday, May 3, 2018
Engagement on automotive websites grew by nearly 10% in the first quart ...
- Google Maps Being Abused By Scammers To Redirect Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 2, 2018
Scammers have been abusing a feature in the Google Maps API, t ...
- SoundHound Secures $100M To Strengthen Voice AI Platform, Alliance With Major Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
The funds will be used to drive adoption and distribution of i ...
- Google Introduces New TLD For Apps
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 2, 2018
Google created a new top level domain name for application developers. ...
- IAB Europe, IAB Tech Lab Release Framework Addressing GDPR
Digital News Daily, Laurie Sullivan - Tuesday, May 1, 2018
IAB Europe and IAB Tech Lab have released technical specifications for t ...
- Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
Digital News Daily, Laurie Sullivan - Tuesday, May 1, 2018
Four media industry trade associations want Google to adjust its position ...
- Criteo Earnings Rise Amid Industry Data Challenges
Digital News Daily, Laurie Sullivan - Wednesday, May 2, 2018
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Google Gives Agencies Custom Services In Google My Business
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 2, 2018
To help agencies with multiple clients and hundreds of locations manage the ...
- Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Focused on audience segments, the platform integrates LinkedIn data and intent signa ...
- Mobile Pushes Social, Search Spend Higher
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 1, 2018
Mobile accounted for 78% of social spend and 44% of paid-search spe ...
- Google Assistant Adds App Reviews
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 1, 2018
Google now allows users to post reviews on the Assistant app ...
- Google My Business Adds Agency Dashboard, API
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 1, 2018
Anita Yuen from the Google My Business team on Tuesday announced n ...
- Mozilla Testing Sponsored Content, Ads In Firefox Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 1, 2018
In a move Mozilla says is focused on protecting consumer privacy, Firef ...
- Fitbit Collaborates With Google On Wearables, Connecting Healthcare Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Fitbit will use Google's Cloud services and Healthcare API to build o ...
- Education Gap Widens As Programmatic Performance Options Multiply
Data & Programmatic Insider, Laurie Sullivan - Monday, April 30, 2018
Too many marketers still do not completely understand how to use performan ...
- Amazon: Advertising 'Strong Contributor To Profitability'
Digital News Daily, Laurie Sullivan - Friday, April 27, 2018
Amazon does not break out ad sales in its quarterly financials, b ...
- Google Cofounder Cautions On The Use Of Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Monday, April 30, 2018
Sergey Brin expressed caution in his annual shareholder letter this year, shari ...
