- Didit Founder Kevin Lee Bids For Gawker, Securing Additional Backing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Kevin Lee, who transformed Didit from a search company into a conte ...
- Google And What's Behind Alphabet's $5B EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 24, 2018
The EU fine is reminiscent of the Microsoft judgment about the bundli ...
- Memorial Day Opportunities Link Search With DOOH And Mobile
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 23, 2018
Data released this week suggests that online marketing and advertising campaigns shou ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 22, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Lotame Sets Precedent, Defines 'Quality' In Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 21, 2018
Lotame now runs one of the world's largest data exchanges, with ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 21, 2018
Privacy watchdog Dylan Curran believes that people no longer search the we ...
- Adobe Adds Advertising Analytics For Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 18, 2018
The move enables marketers to combine intent from offsite advertising strategies wi ...
- Baidu AI Expert Qi Lu Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 18, 2018
Baidu Chief Operating Officer and former Microsoft executive Qi Lu will st ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
MediaDailyNews, Laurie Sullivan - Thursday, May 17, 2018
The suite will provide a set of tools that support broadcast radi ...
- Amazon Alexa Losing Market Share To Google, Others
Performance Marketing Insider, Laurie Sullivan - Friday, May 18, 2018
Strategy Analytics' results show that Amazon's market share continues to slip ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Google Delays Silencing Video Ads In Chrome
Digital News Daily, Laurie Sullivan - Wednesday, May 16, 2018
Google scaled back a new auto-play policy in the latest version ...
- Ad Tech: Finding A Way Through The 'New' Chaos
Performance Marketing Insider, Laurie Sullivan - Thursday, May 17, 2018
Modern entrepreneurs must now understand many of the tools required to r ...
- Bing Bans Cryptocurrency Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 16, 2018
Microsoft is banning ads promoting the sale of cryptocurrency on Bing, a ...
- Paid Search: Best Mother's Day Media For Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 16, 2018
Paid search was the best last-click channel for Mother's Day with near ...
- adMarketplace Names New Chief Revenue Officer With Experience In AR, Computer Vision
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 16, 2018
adMarketplace's appointment of Ariff Quli puts an experienced ad exec in t ...
- What Consumers Do After A Voice Search And Other Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 15, 2018
A recent study found that after conducting a voice search, 28% ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, May 14, 2018
Working with agencies may be a better move for those companies lacki ...
- Facebook Reportedly Developing Cryptocurrency
Digital News Daily, Laurie Sullivan - Friday, May 11, 2018
The creation of a unique cryptocurrency would allow Facebook members to ma ...
- Tom Kuntz's Bacardi Summer Ad Dances Across Digital
Digital News Daily, Laurie Sullivan - Monday, May 14, 2018
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires moveme ...
- Forrester Estimates E-Commerce On Smartphones Will Reach $209 Billion In 2022
Performance Marketing Insider, Laurie Sullivan - Monday, May 14, 2018
Forrester's latest U.S. mobile and tablet e-commerce forecast estimates Americans spent $1 ...
- Fewer Opportunities To Connect With Consumers As Mother's Day Approaches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 11, 2018
An analysis of Mother's Day floral purchase data and trends found th ...
- IAB: Search Rises, With Mobile Contributing 54% To Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, May 11, 2018
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $ ...
- Search Icon WordStream Sold To Publisher Gannett For $130 Million Cash Deal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 10, 2018
As Gannett transforms into a digital publisher, the deal builds on i ...
- Hearst Papers Test Pay-Per-Article Model, 'Hand-Selected' Ads
Digital News Daily, Laurie Sullivan - Wednesday, May 9, 2018
Hearst Newspapers will announce a partnership Wednesday to test pay-per-article technology ...
- Human-Like AI Robots Ring Your Phone -- Are Brands Ready?
Performance Marketing Insider, Laurie Sullivan - Thursday, May 10, 2018
As Google unveils AI technology that helps its virtual assistant schedule appointmen ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 9, 2018
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Op ...
- Google Maps And Lens Have The Potential To Change Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 10, 2018
Similar to voice and traditional search, Google views vision and images ...
- Google Forcing 'Tectonic Shifts' In Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 9, 2018
After waking up to an earthquake on Tuesday morning in Southern Californi ...
- White House Calls On Google, Microsoft, Other Tech Cos. To Discuss Future Of AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 9, 2018
On Thursday the White House will host a summit with Accenture, Amazo ...
