- Total Wine & More Increases Use Of AI, Data To Prevent Ecommerce Fraud
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 29, 2018
Total Wine & More plans to implement technology from Forter that reli ...
- Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 29, 2018
Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands th ...
- European Union Ambassadors Endorse Search Engine Snippet Copyright Rule
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 28, 2018
A draft copyright rule endorsed by the European Union ambassadors on Frid ...
- HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Digital News Daily, Laurie Sullivan - Friday, May 25, 2018
The Media Trust's malware team has discovered a malware campaign that h ...
- Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
Performance Marketing Insider, Laurie Sullivan - Friday, May 25, 2018
Facebook, Instagram, and Twitter announced major changes to the way political a ...
- Adthena Introduces AI Categorization For Search Terms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The tool automatically builds search groups and organizes categories to help markete ...
- Loophole In Google's Verification Process For Rehab Category Concerns Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
Some marketers think the verification process is taking too long. Google announc ...
- GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 25, 2018
As the GDPR goes into enforcement Friday, marketers are rethinking their relian ...
- Apple, Google Rank As Top Two Most Valuable Brands
Marketing Daily, Laurie Sullivan - Wednesday, May 23, 2018
The 100 most valuable brands on Forbes' list, published Wednesday, are wor ...
- Paid Search: Meghan Markle And The Royal Wedding
Performance Marketing Insider, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Yelp Asks Europe To Take Quick Action On Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 23, 2018
Yelp filed a formal complaint with the European Commission alleging that Goog ...
- Adobe Secures Patent On Data Collection And Use
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The patent collects data from one set of platforms, enforces any restrictio ...
- Didit Founder Kevin Lee Bids For Gawker, Securing Additional Backing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Kevin Lee, who transformed Didit from a search company into a conte ...
- Google And What's Behind Alphabet's $5B EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 24, 2018
The EU fine is reminiscent of the Microsoft judgment about the bundli ...
- Memorial Day Opportunities Link Search With DOOH And Mobile
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 23, 2018
Data released this week suggests that online marketing and advertising campaigns shou ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 22, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Lotame Sets Precedent, Defines 'Quality' In Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 21, 2018
Lotame now runs one of the world's largest data exchanges, with ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 21, 2018
Privacy watchdog Dylan Curran believes that people no longer search the we ...
- Adobe Adds Advertising Analytics For Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 18, 2018
The move enables marketers to combine intent from offsite advertising strategies wi ...
- Baidu AI Expert Qi Lu Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 18, 2018
Baidu Chief Operating Officer and former Microsoft executive Qi Lu will st ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
MediaDailyNews, Laurie Sullivan - Thursday, May 17, 2018
The suite will provide a set of tools that support broadcast radi ...
- Amazon Alexa Losing Market Share To Google, Others
Performance Marketing Insider, Laurie Sullivan - Friday, May 18, 2018
Strategy Analytics' results show that Amazon's market share continues to slip ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Google Delays Silencing Video Ads In Chrome
Digital News Daily, Laurie Sullivan - Wednesday, May 16, 2018
Google scaled back a new auto-play policy in the latest version ...
- Ad Tech: Finding A Way Through The 'New' Chaos
Performance Marketing Insider, Laurie Sullivan - Thursday, May 17, 2018
Modern entrepreneurs must now understand many of the tools required to r ...
- Bing Bans Cryptocurrency Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 16, 2018
Microsoft is banning ads promoting the sale of cryptocurrency on Bing, a ...
- Paid Search: Best Mother's Day Media For Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 16, 2018
Paid search was the best last-click channel for Mother's Day with near ...
- adMarketplace Names New Chief Revenue Officer With Experience In AR, Computer Vision
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 16, 2018
adMarketplace's appointment of Ariff Quli puts an experienced ad exec in t ...
- What Consumers Do After A Voice Search And Other Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 15, 2018
A recent study found that after conducting a voice search, 28% ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, May 14, 2018
Working with agencies may be a better move for those companies lacki ...