- EU May Require Search Engines To Reveal Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Thursday, March 15, 2018
Search engines could be forced to publicly reveal their ranking formulas, oft ...
- Google To Ban Cryptocurrency-Related Advertising In June
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The policy will go into effect for ads bought for search, displa ...
- Reddit Launches Mobile Native Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The native promoted posts unit, running on Android and iOS, will enab ...
- Google Maps Adds Navigation For Those With Mobility Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Google calls the latest navigation routes added for transit in its Ma ...
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Digital News Daily, Laurie Sullivan - Tuesday, March 13, 2018
REI has created a campaign to secure its relationships with loyal custome ...
- Google Tumbles Hard In Harris Poll Reputation Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
Google fell from No. 8 to No. 28, according to the annu ...
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 13, 2018
Custom Intent Audiences is designed to improve direct-response advertising for marketers ...
- Google Releases Bad Ads Report: Pushes Trust, Safety
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
Google blocked 79 million ads in its network for attempting to se ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Google: No Quick Fix For Sites Dropping In Rank From Core Search Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 13, 2018
On Monday, Google confirmed that it released a broad core algorithm upda ...
- Google Adds Keyword, Ad Level Custom Columns
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 12, 2018
Google now lets advertisers create and track custom metrics at keyword a ...
- TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
Data & Programmatic Insider, Laurie Sullivan - Monday, March 12, 2018
TV drives search traffic, but chief strategy officers often don't feel comfortab ...
- Cultura Colectiva Brings Creative Content Model To U.S.
Digital News Daily, Laurie Sullivan - Friday, March 9, 2018
The Volkswagen Golf campaign in Mexico set off the move. Now t ...
- Microsoft, Women And 'Pink' Technology
Performance Marketing Insider, Laurie Sullivan - Monday, March 12, 2018
Automation in search and programmatic media buying will not eliminate jobs, b ...
- Amazon Search To Capitalize On Changing Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 9, 2018
Merkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaig ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Celebrating Women: What Influences Millennials To Spend
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
A report released Thursday to celebrate women on International Women's Day highligh ...
- Drawbridge Confirms Exiting EU Based On GDPR
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
Cross-device identity company Drawbridge confirmed it will exit its advertising business ...
- Google: How Gender Equality Plays Out In Search
Performance Marketing Insider, Laurie Sullivan - Friday, March 9, 2018
For those old enough to remember, it almost feels like an extensi ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Thursday, March 8, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced t ...
- Google Tests Material Design Layout For Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 7, 2018
The Next Web reports that Google is testing a simplistic "Material Design" layo ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Why NewsGuard, Aimed At Fighting Fake News, Won't Work
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 6, 2018
It's a good idea with great intentions. But not even the ...
- WeWork Acquires Conductor, Content Marketing And SEO Firm
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The acquisition provides a digital platform for WeWork, which creates workspaces ...
- Google To Cancel Inactive AdWords Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The goal is to keep AdWords running fast and stay within "manag ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Television News Daily, Laurie Sullivan - Monday, March 5, 2018
LiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times high ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...