- Google Tops $110B For 2017, Takes Hit On Profit In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 1, 2018
The company posted $32.3 billion in sales for Q4 -- pushing i ...
- Google Joins Group To Unify Use Of Stylus
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 1, 2018
Google joined a group of companies working together to promote the u ...
- Alphabet In Talks To Help Saudi-State Oil Company Build Data Hubs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 1, 2018
Google's parent Alphabet, and the Saudi Arabia state-owned oil company Aramco a ...
- Bing Ads Now Offers One Login For Multiple Accounts
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 1, 2018
Agencies managing several accounts running on Bing Ads can now use o ...
- Sprout Social Supports Posting Single-Image Instagram Posts
Digital News Daily, Laurie Sullivan - Wednesday, January 31, 2018
Sprout Social will support Instagram's new scheduling feature, which allows brands a ...
- Microsoft Revenue From Bing Search Ads Rose In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, February 1, 2018
Microsoft reported that revenue from search advertising rose to $1.8 billion f ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Google To Serve More Than One 'Featured Snippet' Per Question In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Looking to provide an unbiased view in search results, Google will increa ...
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- AdLedger Announces Members, First Initiative For Blockchain
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
The group on Tuesday announced a full list of agencies and compani ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- ContentSquare Raises $42 Million In Funding Round, Plans To Expand In U.S.
Digital News Daily, Laurie Sullivan - Monday, January 29, 2018
Jonathan Cherki, chief executive officer at ContentSquare, on Monday announced the software-as-a-servi ...
- Wix Snubs TV Ads For Super Bowl LII As Consumer Behavior Changes
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avisha ...
- Search Keywords And Top-Ranking Publisher Sites In Q4 2017
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2018
Seasonal demand for news about sports influenced media publishers' ranking in ...
- People More Comfortable With Voice Search In Public Places
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 29, 2018
About 26% are likely or very likely to use voice commands wi ...
- Measuring Media Driving In-Store Foot Traffic In Multichannel Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2018
Marketers are just about there in having the ability to measure, ...
- Hackers Hijack Google DoubleClick Ads
Digital News Daily, Laurie Sullivan - Saturday, January 27, 2018
Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infus ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...
- Google's Parent Alphabet Introduces Security Company Named Chronicle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Chronicle CEO Stephen Gillett describes in a blog post how the compa ...
- Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Needls will launch an advertising and marketing campaign to promote a self-servi ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Wednesday, January 24, 2018
As one of the most successful global search agencies, Merkle is expandi ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Searchmetrics Sees Victory Over BrightEdge Patent Infringement Suit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
A California federal court judge recently ruled in favor of the defenda ...
- Advertisers See Cost For Mobile Clicks Rise Steadily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
The cost per click for mobile campaigns rose 25%, compared with t ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- Google Stuck In 'Me-Too' Innovation Mode, Says Long-Time Engineer
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2018
Long-time Google engineer Steve Yegge is leaving the company. He says Goog ...
- Google Gives Publishers Option To Relinquish Control Of Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
Publishers that want to run Google AdSense native in-feed ads on the ...
- What Google Chrome's Ad Block Feature Will Block
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
The latest version of Google Chrome with autoplay and ad blocker beca ...
- Inaccurate Data Still Holding Back Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2018
The biggest mistake companies make is not factoring in the cost ...
- DuckDuckGo Silences Browser Tracking, Moves Beyond Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 23, 2018
The DuckDuckGo browser extension and mobile app will now show searchers wh ...