- Apple Ramps Up Search In Photos, Turns Off Tracking In Apps
Performance Marketing Insider, Laurie Sullivan - Monday, June 4, 2018
The upgraded search feature that Apple will launch in the Photos a ...
- Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
A report published Thursday estimates that more than 1.5 million businesses, websi ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Apple Reportedly Using Search, Partners To Expand Ad Network
Performance Marketing Insider, Laurie Sullivan - Friday, June 1, 2018
Apple reportedly is expanding its advertising network through search by partnering wi ...
- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics product ...
- Google Streams Programmatic Audio Ads In DoubleClick
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
Google's programmatic audio ads are now available to all advertisers using i ...
- Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads
Digital News Daily, Laurie Sullivan - Thursday, May 31, 2018
Google has been dubbed by "The Wall Street Journal" as the "ear ...
- Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 31, 2018
The biggest trends influencing search marketers include smartphone shipments, voice search a ...
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
Digital News Daily, Laurie Sullivan - Tuesday, May 29, 2018
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertisi ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
Digital News Daily, Laurie Sullivan - Wednesday, May 30, 2018
As advertisers demand more information about the quality of the data th ...
- Google And Wix Work To Index Sites In Search Within 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 30, 2018
Referral traffic from Google search is up, due primarily to increased traff ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site usi ...
- Google Maps Tests Category Search Suggestions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Google is testing a new Google Maps interface for Android that serv ...
- Bing Ads In-Market Audiences Rolls Out In U.S.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to bran ...
- Total Wine & More Increases Use Of AI, Data To Prevent Ecommerce Fraud
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 29, 2018
Total Wine & More plans to implement technology from Forter that reli ...
- Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 29, 2018
Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands th ...
- European Union Ambassadors Endorse Search Engine Snippet Copyright Rule
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 28, 2018
A draft copyright rule endorsed by the European Union ambassadors on Frid ...
- HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Digital News Daily, Laurie Sullivan - Friday, May 25, 2018
The Media Trust's malware team has discovered a malware campaign that h ...
- Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
Performance Marketing Insider, Laurie Sullivan - Friday, May 25, 2018
Facebook, Instagram, and Twitter announced major changes to the way political a ...
- Adthena Introduces AI Categorization For Search Terms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The tool automatically builds search groups and organizes categories to help markete ...
- Loophole In Google's Verification Process For Rehab Category Concerns Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
Some marketers think the verification process is taking too long. Google announc ...
- GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 25, 2018
As the GDPR goes into enforcement Friday, marketers are rethinking their relian ...
- Apple, Google Rank As Top Two Most Valuable Brands
Marketing Daily, Laurie Sullivan - Wednesday, May 23, 2018
The 100 most valuable brands on Forbes' list, published Wednesday, are wor ...
- Paid Search: Meghan Markle And The Royal Wedding
Performance Marketing Insider, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Yelp Asks Europe To Take Quick Action On Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 23, 2018
Yelp filed a formal complaint with the European Commission alleging that Goog ...
- Adobe Secures Patent On Data Collection And Use
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The patent collects data from one set of platforms, enforces any restrictio ...
- Didit Founder Kevin Lee Bids For Gawker, Securing Additional Backing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Kevin Lee, who transformed Didit from a search company into a conte ...
- Google And What's Behind Alphabet's $5B EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 24, 2018
The EU fine is reminiscent of the Microsoft judgment about the bundli ...
- Memorial Day Opportunities Link Search With DOOH And Mobile
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 23, 2018
Data released this week suggests that online marketing and advertising campaigns shou ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 22, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...