- Every Brand Will Need Amazon, Forrester Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2018
Publicis and Omnicom have announced they will increase ad spend on Amaz ...
- Google Search Takes On 'Stories' In AMP Format
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 13, 2018
AMP Stories, introduced by Google on Tuesday in a developer preview mod ...
- Google Details How Its Chrome Ad Blocker Works
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 14, 2018
Chrome will automatically block all ads on sites, those that comply a ...
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
Digital News Daily, Laurie Sullivan - Monday, February 12, 2018
Unilever continues to work with IBM to develop a blockchain to addre ...
- IAB's Rothenberg Details Direct Brand Economy Business Model
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
"A two-way relationship is more valuable than a one-way impression," said Randa ...
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2018
The report finds that only 9.8% of survey respondents describe their organizati ...
- SEO Experts Speak Out On Link Building
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2018
Only 11% consider link building to be the most important task, b ...
- To Save Ad Targeting, Ensure Data Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2018
Developers at Lotame, an exchange for third-party data for the advertising industr ...
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech exe ...
- Bing Gives Access To Webmaster Tools Through Google, Facebook Accounts
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2018
Are Bing execs finally getting smart about growing the company's ad busines ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 12, 2018
The average conversion rate for retail affiliate programs rose to 9.07% ...
- IAB Releases GDPR Advisory, Specifications
Digital News Daily, Laurie Sullivan - Friday, February 9, 2018
Days before the IAB Leadership Summit kicks off, the IAB Tech L ...
- Google: Pet-Related Keywords Driving Auto Searches
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2018
As the old saying goes, pets are family. Google's search data clear ...
- Adobe: Consumers Feel Many Emotions While Interacting With Content 11 Hours A Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 8, 2018
Productive, entertained, connected, and relaxed are the most common positive emotions wh ...
- Google Adds Cash Reward For Vulnerability Related To Private Data Theft
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 8, 2018
Google added a new category in its vulnerability bug rewards program that cou ...
- Blockchain Enters Sports World To Spur Engagement
Digital News Daily, Laurie Sullivan - Thursday, February 8, 2018
SportCo, which operates a community platform for sports fans, is introducing ...
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2018
In a critical step that will give marketers greater understanding of inte ...
- Yandex.Taxi, Uber Complete Joint Venture In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 7, 2018
Customers can use either the Yandex.Taxi or the Uber app for n ...
- Google Regulates Resale Of Online Ticket Sales To Curb Scalping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 7, 2018
Secondary ticketing websites have created controversy in the last few years, a ...
- Which Super Bowl Celebrities, Brands Generated The Most Buzz?
Digital News Daily, Laurie Sullivan - Tuesday, February 6, 2018
Amobee analysts looked at the celebrities generating the most tweets around Sup ...
- Alphabet Taps Former Amazon, Time Warner Execs For Strategic Roles
Digital News Daily, Laurie Sullivan - Wednesday, February 7, 2018
Google's parent company, Alphabet, has hired two strategic industry veterans to le ...
- IAB Steps Up To Educate Industry On Programmatic Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2018
The Interactive Advertising Bureau on Wednesday will announce the launch of ...
- Patriots Featured In More Super Bowl Search Ads, Searches Than Eagles
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2018
The Eagles won the Super Bowl, but the Patriots had the mo ...
- Google And Others Prepare For GDPR And 'Drag' On Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 6, 2018
Search engines could feel less of an impact when it comes ...
- Hey Google: Alexa Loses Her Voice And Ranks No. 1
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 6, 2018
The most-viewed ad based on Super Bowl game-day data from Google a ...
- Why Merkle Ranked Avocados From Mexico No. 1 Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 6, 2018
Avocados From Mexico returned for a second straight year and this ti ...
- Data Suggests NFL Losing Young Fans
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2018
The National Football League (NFL) does not seem to resonate well wi ...
- Vector Media Acquires Direct Media USA, Focusing On Creative Storytelling
Digital News Daily, Laurie Sullivan - Monday, February 5, 2018
Vector Media, a media company specializing in large-format transit advertising, on Mond ...
- Former Google, Facebook Execs Rebel Against Companies They Helped To Create
Performance Marketing Insider, Laurie Sullivan - Monday, February 5, 2018
The Center For Humane Technology is launching a campaign with Comcast a ...