- Search Engines Fail To Gain Trust Of Internet Users
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 13, 2018
Only 3% of the 1,000 internet users surveyed between the ages ...
- Reddit Introduces Native Video Ad On Mobile, Desktop
Digital News Daily, Laurie Sullivan - Tuesday, June 12, 2018
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hot ...
- President Trump And The Nobel Peace Prize
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 12, 2018
Is it possible that President Donald Trump could win the Nobel Pea ...
- Bank Of America, Capital One Customers Warm Up To AI Marketing Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
Bank of America began rolling out its virtual voice assistant Erica ...
- Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
The always-on consumer has caught up with Google and now demands mo ...
- LinkedIn Introduces Carousel Ads For Sponsored Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
Carousel Ads, which initially debuted on social sites like Facebook and sear ...
- Grocer Carrefour Partners With Google To Sell Food Online In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 11, 2018
Carrefour in France has entered into a partnership with Google to se ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 11, 2018
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaig ...
- Google Sent 6M Search-Spam Related Messages To Site Owners
Performance Marketing Insider, Laurie Sullivan - Monday, June 11, 2018
Google is asking for help to keep its search results clean aft ...
- LinkedIn Taps Bing Maps To Show Commute Times
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2018
LinkedIn now calculates data from Bing Maps to show the distance fr ...
- Google Search Webmasters Provide Tips On Building A Successful Website
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2018
One of the sessions at the eleventh annual Google I/O detailed ways ...
- No Ads For GitHub
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 8, 2018
Nat Friedman, the incoming CEO of GitHub, the company Microsoft just purchase ...
- Advertisers Looking For Google Alternative
Performance Marketing Insider, Laurie Sullivan - Friday, June 8, 2018
If advertisers are looking for an advertising alternative other than Google, do ...
- Adthena Finds Way For Brands To Compare Campaigns With Competitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
The dashboard allows advertisers to benchmark themselves vs. competitors in impression shar ...
- Google Publishes List Of AI Weapons Apps It Will Not Pursue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
Google CEO Sundar Pichai wrote that while the company will not devel ...
- WPP To Undergo Overhaul To Support Digital
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 8, 2018
WPP Chairman Roberto Quarta is pushing for an overhaul that better suppor ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels th ...
- Amazon Gaining Consumer Trust And Money
Performance Marketing Insider, Laurie Sullivan - Thursday, June 7, 2018
Amazon has gained the confidence of 67% of its customers who s ...
- Amazon Alexa Creates Marketing Model Through Visual Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The fashion recommendations link directly to sellers across Amazon's marketplace. It's n ...
- Study Shows How Emotions Tie Into Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The most common emotions associated with online purchases are happy (64%), excit ...
- Alphabet Executives Reject Diversity Proposal, Employees Shake Up Meeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
In a blog post published Thursday, Google Chief Executive Officer Sundar Pich ...
- C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
C3 Metrics initially became the only measurement company to achieve "Google complianc ...
- Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Digital News Daily, Laurie Sullivan - Tuesday, June 5, 2018
View-through rates (VTRs) for native video ads remain high in the fir ...
- NetElixir Ties Search Platform To Bing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimi ...
- Apple Partners With Adobe To Support New Augmented Reality File Format
AI & IoT Daily, Laurie Sullivan - Monday, June 4, 2018
Apple on Monday said it is partnering with Adobe on a n ...
- Toluna Rebrands, Offers DIY Suite Of Research Tools
Digital News Daily, Laurie Sullivan - Monday, June 4, 2018
Toluna has rebranded its market research services as a hybrid offering ...
- PGP Encryption Inventor To Advise StartPage Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 5, 2018
Philip Zimmermann, the inventor of the PGP encryption system he designed ...
- U.S. News Sites Struggle To Keep Direct, Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 5, 2018
Direct traffic to news websites is the No. 1 traffic source a ...
- Performance Horizon Rebrands To Partnerize, Focuses On Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Partnerships now dominate today's marketing strategies, so the company chose a na ...
- Identifying Travel Patterns Improves Ad Targeting For Other Categories
Data & Programmatic Insider, Laurie Sullivan - Monday, June 4, 2018
If you market to travelers, which many marketers do, considering lifestyles shouldn ...