• by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2018

After releasing a study in April suggesting that nearly half of survey participants don’t want ads on virtual assistants or in voice search results, NetElixir seems to be focusing on traditional paid-search and shopping ads. The retail search marketing company announced a partnership with Bing Ads to integrate its paid-search recommendation platform LXRGuide.

The company's CEO, Udayan Bose, believes the integration moves NetElixir one step closer to building “a smart, machine-learning driven, multichannel new customer acquisition and analytics platform for SMBs.”

The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir’s LXRGuide platform.

The platform uses machine learning to make recommendations for paid search campaigns and allows SMBs to optimize their search campaigns with one click without even logging into individual search platforms.. Priester’s Pecans has increased revenue by more than 42% while only increasing Adwords spend by 1% with the platform, according to a spokesperson for NetElixir.

LXRGuide is a paid search recommendation engine that lets users optimize campaigns in a few minutes a week. The platform provides insights based on budget and KPI metrics such as return on ad spend and cost per order. The platform will make targeted one click implementations of keyword-level recommendations based on real time analysis.

The recommendations can be directly posted to Google AdWords and Bing Ads without logging in to individual accounts.

The integration with Bing joins existing features that support Google Adwords. Retailers can now manage both Bing Ads campaigns and Google Adwords campaigns within the same platform. Marketers can manage text ads and shopping ads through LXRGuide.

Another recent enhancement includes an automatic feed optimization module for Magento and Big Commerce. The module converts raw product data feed into a feed that's compatible with Google Merchant Center, cutting work time by more than 90%.