- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply cha ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2018
Working with agencies may be a better move for those companies lacki ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital News Daily, Laurie Sullivan - Friday, February 23, 2018
Facebook plans to make changes to the advertising metrics it reports ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention Rates
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2018
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Google Indexing Fewer Tweets In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 23, 2018
A variety of factors, from follower counts to retweets, influence the likeliho ...
- Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 25, 2018
Google will release the Brand Leaderboard infographic at Mobile World Congress Mond ...
- Bing Search Tests Trending Info In Carousel Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
A new search feature on Bing will bring up trending information ...
- Google Lens Search Comes To More Phones
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
Google will launch its augmented reality system ARCore with new features, a ...
- Younger Travelers Rely On Search Engines, Recall Ads More Often
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2018
As the U.S. heads into the Spring Break season, consumers are planni ...
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 22, 2018
Facebook's share of visits fell 8% in 2017, with Google, Pinterest a ...
- Another Former Googler Files Lawsuit For Wrongful Dismissal
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 22, 2018
Another former Google employee, software developer Tim Chevalier, hit the search gia ...
- Pinterest Search Driving Higher Social Ad Investments
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 20 ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...
- Why Microsoft Should Rebrand Bing To Microsoft Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 21, 2018
It has been a challenge since the search engine was born. Microso ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potenti ...
- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Google: Is It Time To Break Up The Gorilla?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 20, 2018
When Google was ordered to stop giving its own comparison-shopping service ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" a ...
- Digital Advertising Still Growing A Market For Data
Digital News Daily, Laurie Sullivan - Monday, February 19, 2018
The U.S. is forecast to remain the world's largest data market ...
- Blockchain Legislation Comes To Wyoming
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
As the ad industry moves to adopt blockchain, MetaX CRO Alanna Gombe ...
- Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2018
Google challenges marketers by changing its algorithm often. One change that occurr ...
- Google Search Removes 'View Image,' Sets Precedent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 19, 2018
Removing the option to preview an image without visiting the site th ...
- What Blockchain Challenges Mean For Advertising
Data & Programmatic Insider, Laurie Sullivan - Sunday, February 18, 2018
It's easy to hear the enthusiasm in the voice of John Bate ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline Works
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
Releasing data on the integration of online and offline advertising and marketin ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...