- NKOR Creates Blockchain For Copyright Infringement, Content Creators
Digital News Daily, Laurie Sullivan - Wednesday, December 27, 2017
A new blockchain-based technology created by the company NKOR will support intellectu ...
- Google, Wpromote: Predicting Lifetime Value Of Customers In 2018
Performance Marketing Insider, Laurie Sullivan - Thursday, December 28, 2017
Independent digital agency Wpromote focuses on helping brands define, understand and predi ...
- Apple Being Sued After Saying It Slows Down Old iPhones
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 27, 2017
Eight more lawsuits have been filed in California, New York and Illinoi ...
- Net Neutrality Changes Create New Technology, Businesses
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 27, 2017
The Wall Street Journal reports investors and entrepreneurs have begun to desi ...
- CMO Study: Programmatic Still Facing Obstacles
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2017
The need for more efficient ad targeting with increased transparency began ...
- Oath Tests 4 Ad Units On Mobile
Digital News Daily, Laurie Sullivan - Tuesday, December 26, 2017
Oath has launched an internal "innovation council" focusing on ad experiences th ...
- Amazon's SMB Focus Kept Prime Members Searching For Holiday Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 27, 2017
How does a marketplace justify offering ongoing sales, even after Thanksgiving D ...
- IBM: Brands Use Weather To Forecast Product Demand Created By Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 26, 2017
After mastering the ability to use weather as a trigger to targ ...
- 11 Companies Considered Google A 'Competitive' Threat In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 27, 2017
The headline in the CNBC article reads "competitors," but in reality, so ...
- Google To Extend AdWords API Terms Made With FTC
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 26, 2017
Google will keep the voluntary commitments it made with the Federal Trade Commissi ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2017
Brands are concerned about how much artificial intelligence and machine learning th ...
- Google Gives SEO A Little Love
Performance Marketing Insider, Laurie Sullivan - Friday, December 22, 2017
The series introduced Thursday by Webmaster Trends Analyst John Mueller will cov ...
- Forrester: Marketers Still Struggling To Understand Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 21, 2017
Banner ads still prevail, first and last-click attribution are more common th ...
- Eric Schmidt Steps Down From Alphabet
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 21, 2017
Alphabet Chairman Eric Schmidt will step down as executive chairman and transiti ...
- Data Shows Tablets Driving Highest Click-Through Rates
Digital News Daily, Laurie Sullivan - Wednesday, December 20, 2017
Data released from Drawbridge on Wednesday suggests that small screens are o ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominati ...
- Search: From Algorithms To Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- More Devices To Serve Ads? Semiconductor Market To Reach $437B In 2018
Digital News Daily, Laurie Sullivan - Tuesday, December 19, 2017
As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsu ...
- Voice Recognition Technology Could Pose New Threat To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2017
A dissertation released Nov. 14 reveals a new type of threat, analyzi ...
- Google News To Delist Publications That Intentionally Mislead Readers, Mask Country Of Origin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Artificial intelligence will determine whether a publisher has broken Google News rule ...
- Heads Up: Google Mobile-First Index Rolls Out For 'Handful Of Sites'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Google's search team is "closely" monitoring the sites it has rolled i ...
- Data Shows Strong Economic Growth Has Ups, Downs For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2017
The news of a steadying economy will also enable companies to spe ...
- Advertisers Gain Behavioral Data About Influencers' Audience
Digital News Daily, Laurie Sullivan - Friday, December 15, 2017
ROI Influencer Media has signed a partnership with StatSocial to give advertise ...
- Mad For Cryptocurrency? Now You Can Buy Advertising Tokens
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2017
MadHive -- which develops blockchain technology for media and advertising, along wi ...
- Facebook To Punish 'Engagement Bait' Posts
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2017
Ask for a "like" or "share" on Facebook and the company sa ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
