- Bing, Tuesday, May 29, 2018 2:11 PM
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to brands in the United States. The company also shared data from pilot programs with several brands using In-market Audiences,
which it defines as a list of people ready to make a purchase of what the brand sells. Bing says brands piloting the technology have seen up to 28% higher click-through rates and up to 48%
higher conversion rates.
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