- Search: From Algorithms To Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- More Devices To Serve Ads? Semiconductor Market To Reach $437B In 2018
Digital News Daily, Laurie Sullivan - Tuesday, December 19, 2017
As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsu ...
- Voice Recognition Technology Could Pose New Threat To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2017
A dissertation released Nov. 14 reveals a new type of threat, analyzi ...
- Google News To Delist Publications That Intentionally Mislead Readers, Mask Country Of Origin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Artificial intelligence will determine whether a publisher has broken Google News rule ...
- Heads Up: Google Mobile-First Index Rolls Out For 'Handful Of Sites'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Google's search team is "closely" monitoring the sites it has rolled i ...
- Data Shows Strong Economic Growth Has Ups, Downs For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2017
The news of a steadying economy will also enable companies to spe ...
- Advertisers Gain Behavioral Data About Influencers' Audience
Digital News Daily, Laurie Sullivan - Friday, December 15, 2017
ROI Influencer Media has signed a partnership with StatSocial to give advertise ...
- Mad For Cryptocurrency? Now You Can Buy Advertising Tokens
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2017
MadHive -- which develops blockchain technology for media and advertising, along wi ...
- Facebook To Punish 'Engagement Bait' Posts
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2017
Ask for a "like" or "share" on Facebook and the company sa ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
- Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2017
Publishers have relied on referral traffic to gain readership for years. N ...
- Google Retakes Lead From Facebook On Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, December 14, 2017
The initial shift began at the beginning of April, and then continu ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- Microsoft Works To Make Bing The Strongest A.I. Company Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 14, 2017
Bing has created a new way to search that is interactive a ...
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Microsoft announced Wednesday a partnership with Reddit to serve community content in ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking h ...
- What Google's Second Chance In China Means To Search Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2017
Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beiji ...
- Yahoo Search Vets Launch Perform Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Perform Media officially launched with more than a dozen Yahoo industry ve ...
- Google Revises SEO Starter Guide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Google announced Tuesday the launch of an updated SEO Starter Guide ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- eBay Data 'Leak' Sends Google Scrambling To Mask Names
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
eBay exposed the real first and last names of customers, along wi ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- RYOT Studio, Oath's Creative Agency, Shakes It Up
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2017
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expec ...
- Google Makes Government Requests, Removal Letters Public
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 8, 2017
Google has made updates to its Transparency Report and will expand t ...
- Google Buys Property From NetApp
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 8, 2017
Google and Sunnyvale-based NetApp struck a deal on September 11 for t ...
- Google Gets Celebs To Answer Questions In Selfie-Style Videos In Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2017
Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allis ...
- Microsoft Details Its AI Work With HomeAdvisor, Image Feature In Bing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Microsoft is working with HomeAdvisor and a "substantial" number of brands ...
- Uber Capitalizes On Its Own Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
During the keynote at the MediaPost Search Insider Summit on Thursday, Al ...