- Why Programmatic Works For This Smaller Publisher
Data & Programmatic Insider, Laurie Sullivan - Tuesday, October 24, 2017
Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital med ...
- Rubicon Project Integrates Google DoubleClick Bid Manager
Digital News Daily, Laurie Sullivan - Monday, October 23, 2017
Bid Manager, a demand-side platform, is the first to use Rubicon Project ...
- If The Ads Served From Google Pixel's Semiconductor Chip
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2017
It seemed like a test run -- an experiment to see wheth ...
- AdGooroo: Halloween Campaigns Show Strength In Either Search Ads, PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 23, 2017
HalloweenCostumes.com and Amazon ranked first and second among text ad advertisers wi ...
- Google Prepares Advertisers For Curious Holiday Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2017
On Tuesday, Google will introduce and launch several products to help markete ...
- Amazon Makes $1.5 Million Investment In AI
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2017
The investment supports a partnership with The Max Planck Society in Cyb ...
- The Non-Branded Keywords Driving Publisher Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
Along with the revision of the ranking and new list of non-brand ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Google Makes TV Ad Buys Smarter -- Programmatically
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
The platform, integrated into DoubleClick for Publishers, eliminates the need for ...
- U.S. Local Advertising Spend To Increase 7.6% In 2018
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2017
While 76% of respondents said they are using some type of digit ...
- Pitney Bowes Warns Retailers To Rethink Holiday Service
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2017
The findings suggest that 67% of online shoppers turn to marketplaces li ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- AdHawk Acquires Automate Ads, Without The Negative Vibes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2017
The internet is borderless, as recent history has shown, with both positiv ...
- Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
The patent -- initially filed in May 2014, updated in June a ...
- Google Shopping Automates Pricing, Availability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Google has created technology that automatically updates price and availability in Goog ...
- Internet, Media Revenue To Grow By $300B By 2021, Activate Consulting Firm Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2017
New business models will drive adoption as consumer behavior changes. The repo ...
- You & Mr. Jones Reveals $20M Investment In Pinterest, Cites Visual Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 17, 2017
With the investment, You & Mr. Jones becomes a stakeholder in Pintere ...
- Bing Ads Rolls Out Multi-Linking Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 17, 2017
Bing Ads now allows marketers to link multiple search campaign accounts. T ...
- Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Pinterest has introduced a self-service suite of tools that advertisers can fi ...
- How Google Determines Features To Serve
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 17, 2017
A lot goes into determining what advertisement Google will serve on ...
- Search Offset By Consumers Moving Away From Black Friday Deals
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2017
A consumer trend to shop during the best deals, and not necessari ...
- U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
Publishers Daily, Laurie Sullivan - Monday, October 16, 2017
Consumers in Europe are more likely to block ads, but the U. ...
- Yext For Food Makes Menus Visible In Searches On Google, Bing, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 16, 2017
Yext has introduced the service Yext for Food, which pulls in da ...
- Chinese Search Engine Sogou Files For NYSE Listing
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 16, 2017
Chinese mobile search company Sogou said it has filed initial public offeri ...
- Google Wants To Tie TV With Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 16, 2017
Bridging the gap between search and television ads, Google wants to g ...
- Theorem's Data Behind Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, October 17, 2017
Programmatic advertising is set to grow significantly in the coming year ...
- Search May Be A Teenager, But It's Still Learning How To Walk
Performance Marketing Insider, Laurie Sullivan - Monday, October 16, 2017
It has been a long haul for Google as its execs wo ...
- Google Commits $1B To Educate Americans Requiring Skills
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 13, 2017
Sundar Pichai returned to Pittsburgh as CEO of Google to announce t ...
- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Digital News Daily, Laurie Sullivan - Thursday, October 12, 2017
Google said it would begin blocking ads in Chrome that don't comp ...
- Akamai Moves Into Optimization For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 13, 2017
Akamai is moving into optimization for campaigns and content by developing ...