- Location-Based Placed Develops Attribution For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2017
The platform directly measures the search click through a redirect implemented ...
- Google Reportedly Finds Russian-Bought Ads On Search, YouTube, DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 9, 2017
Reports suggest that tens of thousands of dollars were spent on a ...
- Google Browser Experiment Gives Lessons In AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 9, 2017
The experiment allows people to train a neural network locally on ...
- Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2017
Analysts at Stone Temple Consulting interviewed nearly a dozen companies from vario ...
- Google Pixelbook Pen Opens Visual Search Options
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Google introduced a searchable stylus pen with the Pixelbook laptop this we ...
- Fake Content To Outpace AI's Ability To Detect It By 2020
Digital News Daily, Laurie Sullivan - Thursday, October 5, 2017
Gartner predicts that AI-driven creation of fake content will outpace the abili ...
- Marketers Grapple With The Best Time To Optimize Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2017
When asked to name the top strategic marketing challenges, marketers cited measuri ...
- Google To Roll Out Mobile-First Index In Phases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
Google plans to roll out its mobile-first indexing in stages, although t ...
- YouTube Changes Algorithm As Fake News Rises To Top Of Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
YouTube is "accelerating" the rollout of planned changes to its search engin ...
- Amazon Sharpens Search Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
At the ANA Masters of Marketing Conference, JPMorgan Chase CMO Kristin Lemk ...
- Google Hires Former Search Journalist Danny Sullivan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Sullivan announced the move Friday. In a blog post, he explains th ...
- Walmart Lures Consumers To Google Voice Search With $25 Gift Card
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2017
On Wednesday Walmart went live with personalized voice shopping on Google. T ...
- Google Delves Into Hardware, Launches Phones, Video Doorbells, Voice Matching
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 4, 2017
Alphabet, supported by its subsidiaries Google and Nest, is creating a netwo ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the u ...
- Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
Digital News Daily, Laurie Sullivan - Wednesday, October 4, 2017
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopma ...
- Google Launches Insights Engine Project, Shares More Data With Publishers
Digital News Daily, Laurie Sullivan - Wednesday, October 4, 2017
The Google Insights Engine Project is an ongoing effort to share mo ...
- How YouTube TV Might Tie MLB Sponsorship Into Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 4, 2017
On Tuesday, MLB announced a partnership with YouTube that names Google's vid ...
- Dynamic Ads, Scrolling Animations, Video Analytics Among Google AMP Updates
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2017
Updates in Q3 included improvements in paywall and subscription support in AM ...
- Microsoft Researchers Store Audio File Of 'Smoke On The Water' On DNA
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
In a show of alternative data storage systems, researchers at the Universi ...
- IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provid ...
- MediaPost Seeking Nominations For Search Agency Of The Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2017
If an agency is doing remarkable work that reflects vision, innovation a ...
- Google Replaces 'First Click Free' With 'Flexible Sampling' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 2, 2017
Google has been testing flexible sampling with "The New York Times" a ...
- Programmatic Still Facing Obstacles
Data & Programmatic Insider, Laurie Sullivan - Monday, October 2, 2017
The need for more efficient ad targeting with increased transparency began ...
- Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2017
Many people think the carousel of stories at the top of Goog ...
- Visual Search To Ring Up Holiday Sales For Target, Home Depot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
This holiday season, marketers will find new revenue streams and ways ...
- Google Reports Rise In Data Requests From Governments
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
In the first six months of 2017, requests for information broke record ...
- Search Advertising On Growth Track For 2017, Impact Of Amazon Still Unknown
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
The long-term impact of Amazon Sponsored Ads remained the big unknown duri ...
- What Drives Bing Forward?
Performance Marketing Insider, Laurie Sullivan - Friday, September 29, 2017
The stakes for Microsoft are enormous. It's not really about taking bett ...
- Mobile To Take 80% Of Search Budgets By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Searches on smartphones show continued growth. Even if smartphone internet users ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
A majority of Americans do not believe that the football field ...