• by Laurie Sullivan , Staff Writer, October 3, 2017

Vision, innovation and industry leadership. Search agency partners play a critical role in the development of campaigns. They tell the best tales, whether in the narrative on a brand's website or in the copy of paid-search ads.

MediaPost is seeking nominations for MEDIA magazine's annual "Search Agency of the Year Award." The award for Search is part of the publisher's annual celebration of the agencies that rose above the rest during the past year — the companies, clients, suppliers and executives that represented the best of class in the advertising community, from holding company to Client of the Year.

Acronym won the Search Agency of the Year in 2016. iProspect took the top slot for Search Agency of the Year in 2015.

Will Acronym or iProspect win again this year? Or will the prior winners relinquish the top spot to Spark Foundry, Reprise, Performics, or Resolution Media?

If an agency is doing remarkable work that meets all of our criteria — vision, innovation and industry leadership — tell us about it, whether the company is in the U.S. or abroad. We want to recognize them.

MediaPost admits to being a little provincial, but in the words of Joe Mandese, the publisher's editor in chief, "we're a global trade publication covering the advertising, media and marketing industries." It is also reflected in our awards programs.

The publisher has not explicitly selected an "Agency of the Year" that is based outside the U.S. yet, but judges have picked agency holding companies.

The main element is that the selections should make sense and be relevant to the publisher's core readers, the majority of whom are based in the U.S.

Which search agency will become the best storyteller to take the 2017 MediaPost Search Agency of the Year award?

Remember, it's all about the story.

If you would like to nominate any agenciesF in the following categories, please contact joe@mediapost.com by Friday, October 6:       

     MEDIA Agency of the Year

     OMMA Digital Agency of the Year

     Holding Company of the Year

     Social Agency of the Year

     Search Agency of the Year

     Mobile Agency of the Year

     Creative Agency of the Year

     Client of the Year

     Supplier of the Year

     Executive of the Year