- AI Best Technology To Detect, Stop Ad Fraud, Estimated At $19B Loss In 2018
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
Juniper expects invalid traffic from fraudsters to become the biggest threat ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council Says
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
A report released during Advertising Week analyzes the impact of digital advertisi ...
- Google Celebrates 19 Years, Makes Another Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 27, 2017
Analyst firm CB Insights estimates Google has made nearly 200 acquisitions sin ...
- Google Reportedly To Create Shopping Unit Adhering To EU Antitrust Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 26, 2017
The new Google business unit will be required to bid against riva ...
- Microsoft Shares Details Of Bing Tech Into LinkedIn, Azure, Custom Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 27, 2017
Artificial intelligence is powering new opportunities for Bing Ads to integrate in ...
- Ubimo Turns Location Data Into Real-World Behavioral Triggers For Business Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2017
When combining aggregated data from moving devices with an index built ...
- Verizon's Oath Open Sources Yahoo's Vespa Search Technology
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 26, 2017
Oath, the Verizon division that combines AOL and Yahoo, has released sour ...
- YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Expanding the use of its Custom Affinity Audiences, YouTube will allow markete ...
- Apple Confirms Switch From Bing To Google For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Apple plans to switch from using Microsoft Bing to Google as t ...
- Google To Automate Refunds For Ads Running On DoubleClick
Digital News Daily, Laurie Sullivan - Friday, September 22, 2017
Google plans to automate the refund process to advertisers running on DoubleCli ...
- SAP Acquires Gigya To Gain Leadership In Customer Identity, Access Management
Digital News Daily, Laurie Sullivan - Monday, September 25, 2017
SAP on Sunday said it would acquire customer identity management company Gig ...
- User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2017
A series of studies has found that user intent may have ...
- WeChat: Let's Talk
Digital News Daily, Laurie Sullivan - Thursday, September 21, 2017
With 963 million monthly active users on the mobile WeChat app, Tence ...
- Bing Automates Image Detection In Visual Search
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2017
The underlying technology, Object Detection Model, finds and identifies objects in ...
- Microsoft Joins Coalition For Better Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 21, 2017
Microsoft has joined the Coalition for Better Ads, an industry association aim ...
- Bing To Clean Up Content Network Ad Groups On Marketers' Behalf
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 22, 2017
After November 30, Bing will automatically migrate ads to the search netwo ...
- TechCrunch To Release New App, Reaches Into Emerging Markets
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
TechCrunch will release the next version of its smartphone app in Septemb ...
- Kate Spade Takes Virtual Reality Campaign To Paris, Celebrating Opening Of Flagship Store
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
Kate Spade will launch an augmented reality campaign Thursday in Paris ...
- Google Makes $1.1B Development Deal With HTC To Create Hardware
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
The deal -- announced late Wednesday -- continues Google's "big bet ...
- Pinterest, Fashion Engine Lyst Predict Halloween Trends Based On Pins, Saves, Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2017
Fashion search engine Lyst has teamed up with Pinterest to predict wh ...
- News Of Google's HTC Investment Could Come Thursday
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 20, 2017
The hardware company will stop trading its stock on the TWSE tomorro ...
- Uber Files Lawsuit Against Fetch Media For Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, September 19, 2017
Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned ...
- Google To Lose Millions From Restricting Addiction Treatment Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 20, 2017
Advertisers spent about $78.1 million for desktop search ads based on 157-relat ...
- Google Working To Set Guidelines For Addiction Treatment Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 19, 2017
Ad agencies expect Google to introduce new advertising standards and guidelines f ...
- Google Search Direct Links To Let Readers Borrow Ebooks From Local Library
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 19, 2017
Google announced the search tool in a tweet on Twitter. "Calling a ...
- Google's Travel Biz Worth An Estimated $100 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Helping Google reach this goal are metasearch engines like Kayak and Triva ...
- Google Offers To Serve Up Rival Ads In Response To EU Shopping Search Violation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Competitors can now bid for spots in Google's Product Listing Ads. Goog ...
- IAB Tech Lab Launches Blockchain Working Group
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 18, 2017
GroupM, Kochava, MetaX, and Nyiax have become member companies in an I ...
- Ad-Tech Exec: Data Standards Too Static, Old-World
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2017
Israel has become a hotbed for artificial intelligence, integrating AI with da ...
- Branded Content Proves Valuable As A Traffic Source For Financial Sites
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2017
The boom in credit card use may be due to banks' willingne ...