- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- Microsoft Works To Make Bing The Strongest A.I. Company Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 14, 2017
Bing has created a new way to search that is interactive a ...
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Microsoft announced Wednesday a partnership with Reddit to serve community content in ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking h ...
- What Google's Second Chance In China Means To Search Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2017
Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beiji ...
- Yahoo Search Vets Launch Perform Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Perform Media officially launched with more than a dozen Yahoo industry ve ...
- Google Revises SEO Starter Guide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Google announced Tuesday the launch of an updated SEO Starter Guide ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- eBay Data 'Leak' Sends Google Scrambling To Mask Names
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
eBay exposed the real first and last names of customers, along wi ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- RYOT Studio, Oath's Creative Agency, Shakes It Up
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2017
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expec ...
- Google Makes Government Requests, Removal Letters Public
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 8, 2017
Google has made updates to its Transparency Report and will expand t ...
- Google Buys Property From NetApp
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 8, 2017
Google and Sunnyvale-based NetApp struck a deal on September 11 for t ...
- Google Gets Celebs To Answer Questions In Selfie-Style Videos In Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2017
Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allis ...
- Microsoft Details Its AI Work With HomeAdvisor, Image Feature In Bing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Microsoft is working with HomeAdvisor and a "substantial" number of brands ...
- Uber Capitalizes On Its Own Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
During the keynote at the MediaPost Search Insider Summit on Thursday, Al ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- Google Makes A Smart Cookie From Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2017
Google created a smart cookie -- but not the type that markete ...
- 79% Of Websites Link To Data, Behavior Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 6, 2017
Google and Facebook are among the top two companies with the highe ...
- Bing Ads Adds Oracle DMP Integration To Custom Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
While the last week before Christmas picks up and becomes very loca ...
- Toy Retailers, Except Amazon, Find A Niche With Google Product Listing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2017
Toy advertisers digging deep into paid search didn't hold back when ...
- Apple Buys Audio Search Startup Pop Up Archive
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 5, 2017
The company is known as a search tool for podcasts, but i ...
- CapitalG Leads Increase in Lyft Total Investment Of $1.5 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 6, 2017
Google's capital investment fund, CapitalG, said it will add to the $5 ...
- Apple Search Ads Let Developers Pay Per Install
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 5, 2017
The existing Search Ads product has been renamed as Search Ads Advanc ...
- Top Bing Searches In U.K.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 5, 2017
Kim Kardashian remained the top celebrity search for on Microsoft's search engi ...
- Microsoft Teams With Law Enforcement To Disrupt Andromeda
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 5, 2017
Microsoft security researchers, law enforcement agencies and Microsoft Digital Crimes Unit (DC ...
- Google Sends 60-Day Warning To App Developers, Brands
Digital News Daily, Laurie Sullivan - Monday, December 4, 2017
The warning came in a set of revised Safe Browsing rules, a ...