- Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2017
Website performance and IT issues cost brands roughly $20 million annually ...
- Bing Ads Suggest Remarketing Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 6, 2017
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab usi ...
- Why This Kantar Media CEO Loves The Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2017
Brands want to know where, when and how often their competitors' a ...
- Verizon To Feed Oath Data In New Rewards Program To Boost Advertising
Digital News Daily, Laurie Sullivan - Tuesday, September 5, 2017
Verizon Communications will feed data to its new advertising business collected fr ...
- Uber Engineers Open Up About Its Machine-Learning Platform
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 6, 2017
As Uber's new CEO, Dara Khosrowshahi, takes his place at the executi ...
- Microsoft Patent For 'Opinion' Search Engine Surfaces
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 5, 2017
Developed in China, the search engine is aimed at helping brands understa ...
- Adobe Searches For The Next Analytics Idol
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 6, 2017
This is the first year the company will take the show ...
- Google Launches Mobile Web Specialist Certification
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 5, 2017
Google has announced the Mobile Web Specialist Certification program to highlight developers wi ...
- Lucktastic Ties Total Solar Eclipse To Campaign, Sees Results Jump
Digital News Daily, Laurie Sullivan - Tuesday, September 5, 2017
Lucktastic, an increasingly popular entertainment app, created a campaign that would t ...
- Google Leads In Core U.S. Search, Pushes AI Hiring Agenda In China
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2017
In China, Google is ramping up its presence, hiring engineers who speciali ...
- Google's Top 100 How-To Searches Inspire Visual Interactive Website
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Google and its video site YouTube have capitalized for years on t ...
- Alphabet Forms XXVI Holdings, Distances Google From Other Bets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Alphabet, Google's parent company, will form a new holding company intended ...
- More Stories Emerge On Google's Abuse Of Power
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 1, 2017
First the industry heard about James Damore. Than the scholar Barry Ly ...
- Google Introduces Absolute Top Impression Share Metric
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- Fired ThinkTank Scholar Launches Website Criticizing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts wi ...
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
Google is preparing to run tests in which its platform will crea ...
- SEO Professionals Still Make Too Many Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
What are the biggest mistakes search engine optimization professionals make and h ...
- Blessington Leaves W+K For YouTube To Lead Brand, Media, Experiences
MAD, Laurie Sullivan - Wednesday, August 30, 2017
Blessington brings years of experience to YouTube, working with some of t ...
- Back-To-School Searches Continue After Teachers Ring The Bell
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from I ...
- Amazon Alexa And Microsoft Cortana Talk To Each Other
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
The extended partnership, announced Wednesday, enables the rival virtual assistants to conver ...
- Google Assistant Coming To More Third-Party Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
Google announced on Wednesday that its Assistant will soon become available throu ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- The Ad Industry Is Stuck In The 'Oops' Syndrome
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2017
Will Google create a fund to cover the declining reputation of ...
- Amazon Gains Offline, Online Data Through Prime Memberships
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2017
Another data war is emerging, centered on voice-activated conversation user interfaces th ...
- Google Chrome To Allow Users To Mute Video Ads
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
"This will give you more control about which website is allowed ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
Google reportedly said it will begin issuing refunds to advertisers, but ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- Consumers Demand More, Forgive Less, Study Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2017
Some 60% of consumers become less loyal to brands after poor websi ...
- Google Builds Open-Source Voice Kit For AI Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
Google researchers have open-sourced snippets of data to give developers using artifici ...
- SEO Report Analyzes Budgets, Challenges, Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
A survey of 240 SEO professionals found that technical SEO is whe ...