- Lucktastic Ties Total Solar Eclipse To Campaign, Sees Results Jump
Digital News Daily, Laurie Sullivan - Tuesday, September 5, 2017
Lucktastic, an increasingly popular entertainment app, created a campaign that would t ...
- Google Leads In Core U.S. Search, Pushes AI Hiring Agenda In China
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2017
In China, Google is ramping up its presence, hiring engineers who speciali ...
- Google's Top 100 How-To Searches Inspire Visual Interactive Website
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Google and its video site YouTube have capitalized for years on t ...
- Alphabet Forms XXVI Holdings, Distances Google From Other Bets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Alphabet, Google's parent company, will form a new holding company intended ...
- More Stories Emerge On Google's Abuse Of Power
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 1, 2017
First the industry heard about James Damore. Than the scholar Barry Ly ...
- Google Introduces Absolute Top Impression Share Metric
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- Fired ThinkTank Scholar Launches Website Criticizing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts wi ...
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
Google is preparing to run tests in which its platform will crea ...
- SEO Professionals Still Make Too Many Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
What are the biggest mistakes search engine optimization professionals make and h ...
- Blessington Leaves W+K For YouTube To Lead Brand, Media, Experiences
MAD, Laurie Sullivan - Wednesday, August 30, 2017
Blessington brings years of experience to YouTube, working with some of t ...
- Back-To-School Searches Continue After Teachers Ring The Bell
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from I ...
- Amazon Alexa And Microsoft Cortana Talk To Each Other
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
The extended partnership, announced Wednesday, enables the rival virtual assistants to conver ...
- Google Assistant Coming To More Third-Party Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
Google announced on Wednesday that its Assistant will soon become available throu ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- The Ad Industry Is Stuck In The 'Oops' Syndrome
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2017
Will Google create a fund to cover the declining reputation of ...
- Amazon Gains Offline, Online Data Through Prime Memberships
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2017
Another data war is emerging, centered on voice-activated conversation user interfaces th ...
- Google Chrome To Allow Users To Mute Video Ads
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
"This will give you more control about which website is allowed ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
Google reportedly said it will begin issuing refunds to advertisers, but ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- Consumers Demand More, Forgive Less, Study Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2017
Some 60% of consumers become less loyal to brands after poor websi ...
- Google Builds Open-Source Voice Kit For AI Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
Google researchers have open-sourced snippets of data to give developers using artifici ...
- SEO Report Analyzes Budgets, Challenges, Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
A survey of 240 SEO professionals found that technical SEO is whe ...
- Microsoft Takes AI Real-Time
Digital News Daily, Laurie Sullivan - Thursday, August 24, 2017
The semiconductor chip can process about 39.5 teraflops in machine-learning tasks with ...
- The Formula For SEO Success
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2017
Some 45% of choices were based on established relationships where the clie ...
- Search Marketers Not Ready For Mobile-First Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2017
About 57% of search traffic now comes from mobile devices -- most ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2017
When it comes to pay-per-click advertising, paid-search text ads remain the be ...
- Google Machine Learning Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 22, 2017
Marketers can no longer rely solely on general search and content optimizati ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead change ...
- Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2017
Hotels seem to be doing a better job of driving consumers direct ...