- Adobe Brings Voice Analytics Capabilities To Search-Enabled Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2017
The platform uses machine learning applied to voice data and parses synt ...
- Singular, Apsalar Merge To Create One Analytics Company
Digital News Daily, Laurie Sullivan - Tuesday, June 27, 2017
The merger, announced Tuesday, should resolve some of the challenges faced ...
- Amazon Gaining Searches, Clicks For Paid Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2017
Appliances and garden supplies are two categories in which Amazon leads ...
- Google Fined $2.7B By EU; Not All Agree With Penalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2017
Google has been fined a record $2.7 billion after European Union antitru ...
- Westwood One Rolls Out Mobile Radio Ad Platform Tied To Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2017
For the first time, over-the-air broadcast radio has the ability to accompa ...
- Misunderstanding Consumer Emotions Can Lead Campaigns Astray
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2017
Long-standing stereotypes about emotion can lead marketers to false assumptions about potenti ...
- Kantar Media's AdGooroo Now Offers Mobile Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2017
Kantar Media on Monday said it has integrated unique U.S. mobile-search advertisi ...
- Search Advertising Ripple Effect Expected From Amazon, Whole Foods Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2017
Investments in search will rise during the next 12 to 18 month ...
- Bing Ads Adds Competitive Share Of Voice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2017
Marketers can now add Competitive metrics, also referred to as Share ...
- Sweety High Targets Gen Z With Live Musical.ly App
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2017
Since there's no better way to gain insights than from data ...
- Facebook Live, YouTube Live Battle For Live Streaming Dominance
Digital News Daily, Laurie Sullivan - Friday, June 23, 2017
Some 25% of viewers participating in the survey said live streaming provid ...
- Amazon Proving Sorrell's Prediction: It Will Rival Google In Ad Revenue
MediaDailyNews, Laurie Sullivan - Monday, June 26, 2017
It no longer seems farfetched to envision a world where product sear ...
- BrightEdge Works To Perfect Visual Parsing
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2017
Two years in the making, pieces of the technology are live toda ...
- 'Low-And-Slow' Bots Most Difficult To Detect On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2017
A study reveals that while an average of 16% of Web sit ...
- Google To Stop Scanning Gmail To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2017
Google on Friday said it plans to stop scanning the inboxes ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
The shift in trust is the most surprising finding from the stud ...
- YouTube Introduces New Immersive Virtual Reality Format, VR180, At VidCon
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday includi ...
- Google Rolls Out Posts For Small Businesses Worldwide
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2017
The platform allowed candidates during the 2016 U.S. presidential election to po ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- Google Finds Unique Method To Gather Map Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Jennifer Slegg, The SEM Post founder, reports that this Google test ...
- In A First, YouTube Opens VidCon With Live High-Dollar Production Streamed Online
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2017
The message "You put the 'Y-O-U' in YouTube" in the opening performan ...
- Publicis Groupe Takes AI-Powered Assistant In-House For Its 80,000 Employees
MAD, Laurie Sullivan - Tuesday, June 20, 2017
Engineers at Publicis Groupe plan to build an AI-powered virtual assistant nam ...
- Ecommerce Leaving Billions Of Dollars Unclaimed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2017
Most of the objectives of marketers to optimize sites and content ha ...
- Google Adds AI-Powered Job Listings To Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2017
On Tuesday, Google said it will begin serving up help-wanted job description ...
- SweeTARTS Co-Creates Content, Candy With Fans At VidCon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2017
SweeTARTS returns to VidCon this week, encouraging fans of the candy ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2017
Through partnerships with Triton Digital and others, digital audio ads are serv ...
- Proof Search Mirrors Consumer Demand
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2017
Monthly U.S. search volume for roadside assistants reached 49,000 in June 20 ...
- Google Takes Further Steps To Protect Brands From Extremist Content, Ahead Of Vidcon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
On Sunday Kent Walker, general counsel for Google, outlined four steps th ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
Adobe on Monday announced the launch of Adobe Advertising Cloud TV ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp
Digital News Daily, Laurie Sullivan - Friday, June 16, 2017
The partnerships combine consumer survey responses with first-, second- and third-party da ...
