- Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2017
Hotels seem to be doing a better job of driving consumers direct ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- AIVA From [24]7 -- AI That Finds Intent In Vague Terms
Digital News Daily, Laurie Sullivan - Wednesday, August 16, 2017
[24]7 introduced AIVA Wednesday, an AI-powered Virtual Agent that integrates digital interactio ...
- Taco Bell Gets A Lift From Lyft
Performance Marketing Insider, Laurie Sullivan - Thursday, August 17, 2017
Lyft partnered with Taco Bell to offer riders stops at the fast-fo ...
- Industry Vets Build A Search Engine On Blockchain To Displace Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2017
Users will be paid in tokens by brands and companies each ti ...
- A Look Inside Google's Open Culture
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 16, 2017
The fired engineer James Damore seems to have given the world ...
- BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 16, 2017
Consumers can now buy auto parts online and take them to ...
- Performance Horizon Moves AI Into Affiliate, Partner Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2017
Marriott Hotels & Resorts, British Airways, and fashion marketplace The Iconic we ...
- AI-Powered Search Engine Aggregates Audio Clips
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2017
Audioburst, an AI-powered audio content platform, has launched a search engine ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Google Makes Major Changes To App Install Ad Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2017
As of October 16, 2017, all app-install campaigns will run as Univers ...
- Cognitive Technology Taking The Place Of Analytical Skills
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2017
Some 61% of marketing and sales executives surveyed say cognitive computing wi ...
- Google Estimated To Pay Apple $3B To Remain Default Search Engine In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2017
Apple's products account for about half of Google's mobile search revenue, estimat ...
- AI Now Analyzes Inflections In Real-Time Voice Calls
AI & IoT Daily, Laurie Sullivan - Monday, August 7, 2017
Invoca created technology to train custom predictive models that identifies the nuanc ...
- MetaX's Brook On Web 3.0 Ad Serving
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2017
Not enough marketers pay attention to blockchain technology. They should. It wi ...
- Meet Amelia: An AI Tech Underused By Search Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, August 14, 2017
What if search marketers could integrate sitelinks or paid-search advertisements from t ...
- Google On Android Now Asks Users In Russia To Pick A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2017
Starting this month, Android users in Russia will begin to see ...
- NYT's Brooks Thinks Google CEO Should Resign Over Damore Firing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2017
"New York Times" columnist David Brooks is calling on Google CEO Sund ...
- Is Amazon Suppressing Search Results, Or Is There A Glitch?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2017
Several sellers in the Amazon Forum are debating whether Amazon suppresses sear ...
- Bing Releases List Of Agency Awards Finalists
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 11, 2017
Bing released a list of the finalists for the 2017 Bing Agen ...
- Microsoft, Intel Announce Blockchain Framework Ahead Of Adoption By Advertising Industry
Digital News Daily, Laurie Sullivan - Thursday, August 10, 2017
In a collaborative effort to further the use of blockchain technology, Microso ...
- Does Snapchat See A Google-Like Search Opportunity?
Performance Marketing Insider, Laurie Sullivan - Friday, August 11, 2017
When asked by an analyst to elaborate on search within Snapchat, cofound ...
- Google Image Search Loses Market Share As Amazon, Facebook Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2017
A breakdown of searches on major web properties found Google's core sear ...
- Google Reboots Display Network, Gives Advertisers More Control
Digital News Daily, Laurie Sullivan - Wednesday, August 9, 2017
Google plans to change the options it gives advertisers for excluding categori ...
- Apple Music Breaks Episodic Video Form With Carpool Karaoke: The Series
Digital News Daily, Laurie Sullivan - Wednesday, August 9, 2017
Fans of episodic video can watch the first 6 minutes of t ...
- Google Sitelinks, Callouts, Snippets To Deliver More Information
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2017
Would a movable carousel enable Google to add more callouts or sitelin ...
- Microsoft Patches Critical Hole In Windows Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2017
Microsoft has patched more than two dozen vulnerabilities in its code, ma ...
- Advertising Not An Option To Alert Amazon Sellers Of Possible Overdue Taxes
Digital News Daily, Laurie Sullivan - Tuesday, August 8, 2017
The taxman cometh for Amazon sellers, many of whom advertise across t ...
- Consumer Behavior Takes Search On Roller-Coaster Ride, Per Salesforce Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2017
Retail website traffic rose 6% and digital commerce rose 14% in t ...
- Bing Ads Gets New Relevance, Quality Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2017
The Bing Ads platform will remove non-performing keywords and/or ads that ha ...