- Microsoft Internal Memo Cites Changes, But No Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
Microsoft plans to make major adjustments to its consumer and commercial businesse ...
- Microsoft Calls On Tech Industry To Form 'Digital' Geneva Convention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
Microsoft is calling on the tech industry to create a group ...
- EU Appoints Tech Experts To Police Google Shopping Resutls
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 3, 2017
The European Commission will spend up to €10m to appoint a team of expe ...
- 3rd-Party Facebook Ad-Ops Developer Hits $1 Billion Run Rate
Digital News Daily, Laurie Sullivan - Friday, June 30, 2017
A unique feature of Smartly.io's hiring strategy is to employ salespeople w ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Ro ...
- [24]7 Adds High-Frequency Bidding Per Device For Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2017
High-frequency bidding refers to the number of times that marketers can adju ...
- Phone Book Publisher Dex Media Acquires YP Holdings To Create DexYP
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2017
The combined company, called DexYP, will provide local business automation software a ...
- Google: Medical Records Now In 'Legal' Removal List From Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
While Google won't remove birth dates, addresses or telephone numbers from sear ...
- Google Experimenting With VR Ads
AI & IoT Daily, Laurie Sullivan - Thursday, June 29, 2017
The ad format focuses on native and mobile VR to determine wh ...
- Facebook Begins Release Of Interactive Metrics Series
Digital News Daily, Laurie Sullivan - Thursday, June 29, 2017
The first set of metrics is intended to inform interactions with a ...
- The Future Of Smart Sensors And Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 30, 2017
The backyard project of Ofer Dekel, principal researcher in the Machine Learni ...
- Canada Supreme Court: Google Must Block Some Search Results Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2017
The key words in the injunction, "anywhere in the world," could establi ...
- Google Fine: The EU Is Wrong
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 29, 2017
Consumers won't find Google Shopping pages ranking in its organic search result ...
- Let Cyberattack On WPP Serve As A Wake-Up Call To An Industry In Denial
Performance Marketing Insider, Laurie Sullivan - Thursday, June 29, 2017
The cyberattacks on WPP should serve as a wake-up call to t ...
- Google News Gets Redesign That Offers Different Perspectives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2017
Google says that leveraging a concept called "material design" to "design f ...
- Adobe Brings Voice Analytics Capabilities To Search-Enabled Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2017
The platform uses machine learning applied to voice data and parses synt ...
- Singular, Apsalar Merge To Create One Analytics Company
Digital News Daily, Laurie Sullivan - Tuesday, June 27, 2017
The merger, announced Tuesday, should resolve some of the challenges faced ...
- Amazon Gaining Searches, Clicks For Paid Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2017
Appliances and garden supplies are two categories in which Amazon leads ...
- Google Fined $2.7B By EU; Not All Agree With Penalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2017
Google has been fined a record $2.7 billion after European Union antitru ...
- Westwood One Rolls Out Mobile Radio Ad Platform Tied To Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2017
For the first time, over-the-air broadcast radio has the ability to accompa ...
- Misunderstanding Consumer Emotions Can Lead Campaigns Astray
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2017
Long-standing stereotypes about emotion can lead marketers to false assumptions about potenti ...
- Kantar Media's AdGooroo Now Offers Mobile Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2017
Kantar Media on Monday said it has integrated unique U.S. mobile-search advertisi ...
- Search Advertising Ripple Effect Expected From Amazon, Whole Foods Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2017
Investments in search will rise during the next 12 to 18 month ...
- Bing Ads Adds Competitive Share Of Voice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2017
Marketers can now add Competitive metrics, also referred to as Share ...
- Sweety High Targets Gen Z With Live Musical.ly App
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2017
Since there's no better way to gain insights than from data ...
- Facebook Live, YouTube Live Battle For Live Streaming Dominance
Digital News Daily, Laurie Sullivan - Friday, June 23, 2017
Some 25% of viewers participating in the survey said live streaming provid ...
- Amazon Proving Sorrell's Prediction: It Will Rival Google In Ad Revenue
MediaDailyNews, Laurie Sullivan - Monday, June 26, 2017
It no longer seems farfetched to envision a world where product sear ...
- BrightEdge Works To Perfect Visual Parsing
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2017
Two years in the making, pieces of the technology are live toda ...
- 'Low-And-Slow' Bots Most Difficult To Detect On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2017
A study reveals that while an average of 16% of Web sit ...
- Google To Stop Scanning Gmail To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2017
Google on Friday said it plans to stop scanning the inboxes ...