- Microsoft, Intel Announce Blockchain Framework Ahead Of Adoption By Advertising Industry
Digital News Daily, Laurie Sullivan - Thursday, August 10, 2017
In a collaborative effort to further the use of blockchain technology, Microso ...
- Does Snapchat See A Google-Like Search Opportunity?
Performance Marketing Insider, Laurie Sullivan - Friday, August 11, 2017
When asked by an analyst to elaborate on search within Snapchat, cofound ...
- Google Image Search Loses Market Share As Amazon, Facebook Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2017
A breakdown of searches on major web properties found Google's core sear ...
- Google Reboots Display Network, Gives Advertisers More Control
Digital News Daily, Laurie Sullivan - Wednesday, August 9, 2017
Google plans to change the options it gives advertisers for excluding categori ...
- Apple Music Breaks Episodic Video Form With Carpool Karaoke: The Series
Digital News Daily, Laurie Sullivan - Wednesday, August 9, 2017
Fans of episodic video can watch the first 6 minutes of t ...
- Google Sitelinks, Callouts, Snippets To Deliver More Information
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2017
Would a movable carousel enable Google to add more callouts or sitelin ...
- Microsoft Patches Critical Hole In Windows Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2017
Microsoft has patched more than two dozen vulnerabilities in its code, ma ...
- Advertising Not An Option To Alert Amazon Sellers Of Possible Overdue Taxes
Digital News Daily, Laurie Sullivan - Tuesday, August 8, 2017
The taxman cometh for Amazon sellers, many of whom advertise across t ...
- Consumer Behavior Takes Search On Roller-Coaster Ride, Per Salesforce Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2017
Retail website traffic rose 6% and digital commerce rose 14% in t ...
- Bing Ads Gets New Relevance, Quality Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2017
The Bing Ads platform will remove non-performing keywords and/or ads that ha ...
- Google Fires Software Engineer For Controversial Memo On Women In Tech
Digital News Daily, Laurie Sullivan - Tuesday, August 8, 2017
Google has fired the senior software engineer who penned an internal me ...
- Google Prepares For Europe's New Privacy Rules
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 8, 2017
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google sa ...
- NextRadio To Personalize Radio Ads In Cars
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2017
Consumers will soon have an option to save an ad they he ...
- Blippar To Use Computer Vision To Improve Location Targeting
Digital News Daily, Laurie Sullivan - Friday, August 4, 2017
Engineers at augmented reality startup Blippar believe they have developed technology ...
- Google VP Of Diversity Slams Context Of Software Engineer's Letter
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2017
Danielle Brown, Google's new VP of diversity, integrity and governance, responded ...
- Forrester Matches Consumer Experience To Google, Amazon, Apple, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2017
In a world where Google, Amazon, Apple, and Facebook set consumer expectatio ...
- Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
Performance Marketing Insider, Laurie Sullivan - Friday, August 4, 2017
Hitwise analyzed data from top retail websites to determine behavioral traits, gend ...
- Google To Rank Best-Performing Apps Higher In Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2017
Google announced Thursday it will make changes to the Play Store's ranki ...
- Facebook Follows Google, Pushes Publishers To Optimize Content, Page Load Times
Digital News Daily, Laurie Sullivan - Thursday, August 3, 2017
The update to News Feed will gradually roll out, giving publishers t ...
- Optimove Appoints AI Guru, Former Sears Emerging Tech Exec, To CTO
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2017
Uncertainty over the future of technology and ad tech keeps Optimove C ...
- From Mobile To AI, Microsoft SEC Filing Shows Shift In Corporate Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2017
The 10-K suggests that experience with technology will increasingly span a multitu ...
- Google Redesigns Search Console, Tests Reporting Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Google confirmed that it will add two new reporting features in t ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- Google Project Gives Away Thousands Of Total Solar Eclipse Glasses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2017
Across the skies of Wyoming near Jackson Hole on August 21, tho ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad Network
Digital News Daily, Laurie Sullivan - Tuesday, August 1, 2017
After building and optimizing an algorithm to better serve ads across i ...
- How Pinterest, Amazon Redefine Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 2, 2017
eMarketer Retail Analyst Yory Wurmser believes Pinterest can replace Bing and Goog ...
- Paid-Search ROI Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, t ...
- Why This Kantar Media CEO Loves The Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2017
Brands want to know where, when and how often their competitors' a ...
- Google Releases Next Version Of Nearby Connections
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 1, 2017
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Class ...
- Pinterest Puts Search And Lens On The Home Feed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
Ads can now be served against searches that originate from the ho ...