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Why Microsoft Should Rebrand Bing To Microsoft Search

  • Cnet, Wednesday, February 21, 2018 12:25 PM
It has been a challenge since the search engine was born. Microsoft named its engine Bing, rather than Microsoft Search, similar to the way Google named its engine Google Search. Now Chris Matyszczyk wonders why the company just doesn't rebrand the engine. Frankly, we're all wondering. As he suggests, the Microsoft brand has become much stronger under Satya Nadella's leadership. Perhaps it's time. Here's why.

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