- Paid-Search ROI Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, t ...
- Why This Kantar Media CEO Loves The Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2017
Brands want to know where, when and how often their competitors' a ...
- Google Releases Next Version Of Nearby Connections
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 1, 2017
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Class ...
- Pinterest Puts Search And Lens On The Home Feed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
Ads can now be served against searches that originate from the ho ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" wi ...
- Amazon Spark Teaches Humans How To Shorten The Buying Cycle
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2017
Sargi Mann, EVP digital, Havas Media, calls Spark an "exploration engine" th ...
- Netflix Chooses Organic, Product Placement Over Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
AdGooroo estimates Netflix's organic clicks in January to have an equivalent paid-sear ...
- Consumers Less Satisfied With Search, Ads Worst Part Of Experience, ACSI Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2017
Consumers are less satisfied with search engines in 2017 compared with pa ...
- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The Electronic Privacy Information Center filed a complaint asking the Federal Tra ...
- Google, MLB Launch Original VR Video Series Featuring Young Baseball Stars
Digital News Daily, Laurie Sullivan - Thursday, July 27, 2017
The move is intended to help position YouTube as the next sensati ...
- GasBuddy Testing Messaging Feature
Performance Marketing Insider, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy ...
- Amazon Ads Ineffective, Say 40% Of SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Lack of knowledge on how to use Amazon's platform suggests the marketpla ...
- Bing Ads Reshaped By Marketer Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, accordi ...
- Adobe Finally Kills Off Flash
Digital News Daily, Laurie Sullivan - Wednesday, July 26, 2017
The company encourages content creators to migrate any existing Flash content ...
- Sephora Chatbot On Facebook Messenger To Aid In Search, Discovery
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2017
Facebook on Thursday unveiled several tools and updates to Messenger that wi ...
- Google Plays With Video Ads In Search Results, Again
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
The video ads feature movies and serve up in the knowledge b ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Rakuten will contribute 51% of the investment into the joint venture, whi ...
- Google Optimizes Plasma Beams
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2017
The optimization techniques now are not about organic search or paid searc ...
- Researchers Use Blockchain To Track $25 Million In Ransomware Payouts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
Similar to the way that blockchain can track and identify ads th ...
- CPCs Reach All-Time High
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
The drive to dominate search results has sparked a bidding war, drivi ...
- Google Adds Call Bid Adjustment In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Extra Space Storage, Medical Guardian, and Vitality are some of the bran ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- YouTube As A Company Would Have A Worth Of $75B
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2017
While Macquarie analyst Ben Schachter described the numbers as "remarkable," Aegis Capit ...
- Alphabet Reports Sagging Profits, Dampened By EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-a ...
- Google CEO Sundar Pichai Joins Alphabet Board
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
The appointment gives Google two votes on the board. Diane Greene, he ...
- Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossing
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2017
As a kid, Lee Davis wanted to play professional baseball, but stopp ...
- Google Runs Tests To Search For Ad Fraud
Digital News Daily, Laurie Sullivan - Friday, July 21, 2017
Google has been trying to gauge the number of fraudulent ads th ...
- Google: DeepMind AI Learns Based On Rewards System
Performance Marketing Insider, Laurie Sullivan - Monday, July 24, 2017
Researchers at DeepMind, Google's London-based AI company, believe they have developed technolo ...
- Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2017
After closing a round of investment funding, the traditional search ad platfo ...
- IAB Releases New Ad Specs For Formats Including Virtual Reality
Digital News Daily, Laurie Sullivan - Thursday, July 20, 2017
The Interactive Advertising Bureau on Thursday released the final version of t ...