- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- Google Finds Unique Method To Gather Map Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Jennifer Slegg, The SEM Post founder, reports that this Google test ...
- In A First, YouTube Opens VidCon With Live High-Dollar Production Streamed Online
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2017
The message "You put the 'Y-O-U' in YouTube" in the opening performan ...
- Publicis Groupe Takes AI-Powered Assistant In-House For Its 80,000 Employees
MAD, Laurie Sullivan - Tuesday, June 20, 2017
Engineers at Publicis Groupe plan to build an AI-powered virtual assistant nam ...
- Ecommerce Leaving Billions Of Dollars Unclaimed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2017
Most of the objectives of marketers to optimize sites and content ha ...
- Google Adds AI-Powered Job Listings To Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2017
On Tuesday, Google said it will begin serving up help-wanted job description ...
- SweeTARTS Co-Creates Content, Candy With Fans At VidCon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2017
SweeTARTS returns to VidCon this week, encouraging fans of the candy ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2017
Through partnerships with Triton Digital and others, digital audio ads are serv ...
- Proof Search Mirrors Consumer Demand
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2017
Monthly U.S. search volume for roadside assistants reached 49,000 in June 20 ...
- Google Takes Further Steps To Protect Brands From Extremist Content, Ahead Of Vidcon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
On Sunday Kent Walker, general counsel for Google, outlined four steps th ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
Adobe on Monday announced the launch of Adobe Advertising Cloud TV ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp
Digital News Daily, Laurie Sullivan - Friday, June 16, 2017
The partnerships combine consumer survey responses with first-, second- and third-party da ...
- Amazon Moves Past Digital, Buys Whole Foods For $13.7B
MediaDailyNews, Laurie Sullivan - Friday, June 16, 2017
Amazon has agreed to acquire Whole Foods market for a whopping $13 ...
- Facebook Increases VidCon Presence, Google Shifts To Host Live Show
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2017
With deep pockets, Facebook has begun to fund the creation of vid ...
- People Who Block Ads Are Big On Search, Social, Less Likely To Follow Rules
Digital News Daily, Laurie Sullivan - Thursday, June 15, 2017
Kantar Media's profile shows that ad blockers are more likely to ...
- Facebook, Deloitte Digital Form Partnership, Help Brands 'Become' Digital
Digital News Daily, Laurie Sullivan - Thursday, June 15, 2017
Facebook and Deloitte Digital released findings from a study showing that marketi ...
- Amazon Granted Patent To Identify, Counter Online/In-Store Price Comparison
Performance Marketing Insider, Laurie Sullivan - Friday, June 16, 2017
The patent, initially filed in 2012, describes a "physical store online shoppi ...
- Toyota Launches 'Conversational' Watson Ads On The Weather Channel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2017
The ad campaign uses IBM Watson Ads to introduce the Prius Prim ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- Consumer Behavior Influences Search Ranking Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
User behavior signals, such as time on site, pages per session a ...
- IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B
Digital News Daily, Laurie Sullivan - Wednesday, June 14, 2017
The $3.7 billion jump represents the second-highest quarter of all time a ...
- Amazon Echo Music Search Feature Highlighted In Major Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2017
Amazon Music, OUTFRONT Media, and Rapport on Wednesday unveiled a 79-foot-tall Amaz ...
- Half Of YP Searches Result In A Purchase Within A Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
More than 60 million monthly visitors to the site or its ap ...
- Adaptly Appoints Social Maven With Search Experience To VP, Client Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
Marketing technology company Adaptly this week will announce the appointment of Li ...
- Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
Consumers favor brands that are willing to invest in the technology ...
- Google Hires Apple System On Chip Designer
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2017
Google has hired Manu Gulati, a chip architect at Apple for nearly eig ...
- Google Maps Local Guides Program Gets An Update
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 13, 2017
Google on Tuesday announced an update to its Local Guides program, whi ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2017
Location3 President Alex Porter offers advice about the upsides and downsides ...
- Facebook Updates Lookalike Audiences, Launches Value Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Lookalike Audiences in Facebook gives marketers the ability to reach potential n ...
- Merkle Confirms Google Ad Rank Changes Impact Minimum Search Bid Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Merkle confirmed it has seen a shift for first-page and top-of-page minim ...