- Educating On 'Fake History' Vs. 'Fake News'
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 15, 2017
There's an underlying growing challenge when it comes to "fake news" a ...
- Mother's Day Trends To Remember After The Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Viant found that shopping habits depend on family dynamics. Jewelry is ...
- LiveWorld Paves The Way For Brand, Consumer Connection Through Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Juniper Research expects chatbots to "redefine" the customer service industry and forecas ...
- BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
The key vertical markets of retail, automotive and general services will collective ...
- The CMO's Role When Choosing Ad, Marketing Tech
SearchBlog, Laurie Sullivan - Monday, May 15, 2017
Forrester analysts estimate 37% of all new tech project spending will ...
- Amazon Echo Gains Sponsored Messages Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
The platform launches with ad partners ESPN, Progressive Insurance, and Wendy's, ea ...
- WPP's Sorrell: Amazon Search Threat To Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell sa ...
- Google Contributed $51B To California's Economic Growth In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
Google's search and advertising tools in 2016 provided $222 billion of econom ...
- Cheetah Mobile: How Video Ads Complement The Media Mix
SearchBlog, Laurie Sullivan - Friday, May 12, 2017
Looking to brand its products and increase engagement and revenue after grow ...
- Didit Acquires The Halo Group To Build A Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
Each of its 11 acquisitions has given Didit new expertise, says Executi ...
- McDonald's Moving Away From Using Its Mobile App As 'Promotional' Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
As campaigns have become more about creating new digital experiences, McDonald's h ...
- Microsoft To Build AI Into Everything
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
Microsoft plans to make AI mainstream through its tools and products, fr ...
- Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
SearchBlog, Laurie Sullivan - Thursday, May 11, 2017
The way people search on engines continue to change. About 41% u ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 10, 2017
Men who own virtual assistants are more likely to change their shoppin ...
- Macy's, JCPenney Losing Search Clicks To Newcomers Like Rent The Runway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
Paid search and product listing ads running on Google reveal that mo ...
- Amazon Lets Alexa Answer And Make Calls, Retrieve Messages
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device wi ...
- Microsoft Digs Into AI Through Image, Video, Search
SearchBlog, Laurie Sullivan - Wednesday, May 10, 2017
Microsoft on Wednesday revealed a variety of tools adding to 25 previous ...
- Machine Reading To Change Human, Search Engine Interactions
SearchBlog, Laurie Sullivan - Tuesday, May 9, 2017
Microsoft's technology ultimately will have the ability to read passages of te ...
- U.K. Retail Searches Rise 7% In First-Quarter 2017
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
The total number of searches on retail sites in the United Kingd ...
- WPP To Manage Paid Search For British Airways
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
WPP will now manage media planning, strategy and buying, creative services, soci ...
- Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
As the popularity of programmatic ad buying has skyrocketed in the pa ...
- Procter & Gamble Says Bye-Bye To Programmatic Partner AudienceScience
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
P&G has cut ties with AudienceScience and signed with Neustar as i ...
- Data Shows 5% Drop In Google Preferred YouTube Channel Advertisers In April
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
Ad intelligence platform MediaRadar wanted to see if the long list ...
- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- Microsoft, Samsung Call-Enabled Speaker Features Cortana, Skype
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
The Harmon Kardon speaker device allows users to make and receive hands-fr ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
A consortium of ad-tech companies that plan to make people-based targeting availab ...
- Warren Buffett Admits To Making A Mistake About Google
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 7, 2017
Buffett said Geico, a wholly owned subsidiary of Berkshire Hathaway, was ...
- eMarketer: 60M Americans To Use Virtual Assistants Once Monthly In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
Personal assistants will become the next phase of advertising and marketing f ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- Why? Artificial Intelligence To Provide An Explanation
SearchBlog, Laurie Sullivan - Monday, May 8, 2017
Transparency has become a major initiative across the online advertising industry ...
