- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
About half of consumers surveyed for a study released Tuesday said th ...
- Yahoo Completes Sale Of Business To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
Yahoo on Tuesday said it completed the sale of its operating med ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2017
The Data & Marketing Association (DMA) has forged a closer partnership wi ...
- Google Developer Challenge For Assistant Apps Open Until September
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2017
The first-place winner gets a trip to Google's headquarters, tickets to Goog ...
- Google's Parent Alphabet Agrees To Sell Robotics Company To SoftBank
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
As part of the transaction with Alphabet, SoftBank has also agreed ...
- Microsoft Xbox Taps YouTube To Run Halo Wars 2 Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Microsoft Xbox game "Halo Wars 2" used a 6-second bumper ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Google AMP and Facebook Instant Articles format were compared to determi ...
- Cortana In Microsoft Edge Finds Best-Priced Shopping Deals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
Search engines and browsers have begun to transform into utilities. The late ...
- Google ML Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2017
Findings from research released this week confirm that marketers can no long ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
"We need to move from thinking about media channels to audiences, a ...
- Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2017
Could the very public stance that some companies are taking on politic ...
- PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billio ...
- Google, Facebook, Microsoft Spent Hundreds Of Millions To Advertise In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Google spent nearly $350 million to advertising its products and services ...
- Marketers Brace For Machine-To-Machine Connections To Reach Nearly 14B By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
Search will support the connection between machines as "things will now outnumb ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...
- Apple Releases Core ML Docs, Demonstrates Plans To Build Out AI Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
Apple announced a new machine-learning API framework this week aimed at maki ...
- B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, ...
- WSJ Loses 44% Of Web Traffic From Google Search, But Subscriptions Soar
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
The Wall Street Journal (WSJ) stopped participating in a program this pa ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...
- Google Local Shopping Rival PriceLocal Adds Major Retailers To Amazon Price-Match Model
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 6, 2017
Target, Walmart, Bed Bath & Beyond, Office Depot, Fry's, Toys R ...
- FEP Wants Google's Parent To Provide Charitable Donations Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2017
National Center for Public Policy Research's Free Enterprise Project (FEP) asks shareholde ...
- Consumers Still Confused About Messages In Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2017
Only 52% view recommended results on search engines as advertising, 61% vi ...
- Media CEOs Face Challenges After Trump Withdraws U.S. From Paris Climate Agreement
MediaDailyNews, Laurie Sullivan - Friday, June 2, 2017
President Trump's decision to withdraw from the Paris climate accord has s ...
- Google Missing Mark For Use Of Environmental Data In Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, June 5, 2017
Google slaps Trump on the hand several days after the U.S. Preside ...
- Google's New Focus On Ad Blocking Should Diversify Revenue Gains
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2017
In a much anticipated move, Google plans to introduce an ad block ...
- Google Android Security's Top Bug Reward Payout Goes Unpaid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2017
Google said Thursday there were no payouts for the top reward. Goog ...
- Rakuten, Napster Partner To Support Digital Streaming Music In Japan
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2017
The collaboration will give listeners access to 20 million tracks from glob ...
- Bing Introduces Visual Search With A Twist
SearchBlog, Laurie Sullivan - Friday, June 2, 2017
Visual search for Bing, Google and Pinterest has become a major focu ...
- Google Introduces Maximize Conversions With Smart Bidding
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 1, 2017
Earlier this week, Google introduced Maximize Conversions, a Smart Bidding strategy that automatical ...
- Conductor Opens Search Patents For Free To Rival, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2017
Conductor Founder Seth Besmertnik believes the patent system is broken and refus ...