- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Digital News Daily, Laurie Sullivan - Thursday, October 12, 2017
Google said it would begin blocking ads in Chrome that don't comp ...
- Akamai Moves Into Optimization For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 13, 2017
Akamai is moving into optimization for campaigns and content by developing ...
- Google Releases Latest AdWords Interface To All
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 12, 2017
Reports, bid adjustments, landing pages, and other features are included in th ...
- Lucktastic Signs Deal With Hasbro Monopoly Brand, Ups Google Search Campaign Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 12, 2017
The multichannel campaign will include video and display for now, but slotti ...
- Qubit Personalizes Search With AI, Instagram-Like Mobile Feed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 12, 2017
The Qubit Aura platform uses AI to predict which items site visito ...
- Target Links Google Voice Search With Express Delivery Nationwide
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 13, 2017
The search, part of Target's deal with Google, follows a similar announceme ...
- Apple Expands Search Ads In App Store To Other Countries
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2017
The move aims to drive app discovery in the App Stores ...
- Uber Engineers Open Up About Its Machine-Learning Platform
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 11, 2017
Uber Technologies' machine-learning platform, Michelangelo, is designed to manage data, train, evaluat ...
- Mobile, Desktop Searches For Travel-Related Sites Soar During Hurricane Season
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
Bing drove nearly 5 million visits to travel sites in September 201 ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- Microsoft Bing Introduces Maximize Clicks Automated Bid Strategy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Bing Ads introduced Maximize Clicks on Tuesday. With the automated bidding featur ...
- Dow Jones Posts Fake Headlines About Google, Apple
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Dow Jones, a News Corp company, posted fake headlines Tuesday claiming th ...
- Microsoft Launches Investigation As To Whether Russians Bought Bing Ads Pre-Election
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Microsoft has joined the probe into whether Russian operatives bought pre-election a ...
- Advertisers Lack The Education To Keep Up With Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2017
It's becoming increasingly harder to make intelligent media-buying decisions when using emergi ...
- CMO Council: Aftermarket Still An Afterthought
Digital News Daily, Laurie Sullivan - Tuesday, October 10, 2017
Just 45% of marketers at manufacturing companies say their companies view aftermark ...
- Location-Based Placed Develops Attribution For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2017
The platform directly measures the search click through a redirect implemented ...
- Google Reportedly Finds Russian-Bought Ads On Search, YouTube, DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 9, 2017
Reports suggest that tens of thousands of dollars were spent on a ...
- Google Browser Experiment Gives Lessons In AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 9, 2017
The experiment allows people to train a neural network locally on ...
- Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2017
Analysts at Stone Temple Consulting interviewed nearly a dozen companies from vario ...
- Google Pixelbook Pen Opens Visual Search Options
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Google introduced a searchable stylus pen with the Pixelbook laptop this we ...
- Fake Content To Outpace AI's Ability To Detect It By 2020
Digital News Daily, Laurie Sullivan - Thursday, October 5, 2017
Gartner predicts that AI-driven creation of fake content will outpace the abili ...
- Marketers Grapple With The Best Time To Optimize Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2017
When asked to name the top strategic marketing challenges, marketers cited measuri ...
- Google To Roll Out Mobile-First Index In Phases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
Google plans to roll out its mobile-first indexing in stages, although t ...
- YouTube Changes Algorithm As Fake News Rises To Top Of Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
YouTube is "accelerating" the rollout of planned changes to its search engin ...
- Amazon Sharpens Search Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 5, 2017
At the ANA Masters of Marketing Conference, JPMorgan Chase CMO Kristin Lemk ...
- Google Hires Former Search Journalist Danny Sullivan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Sullivan announced the move Friday. In a blog post, he explains th ...
- Walmart Lures Consumers To Google Voice Search With $25 Gift Card
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2017
On Wednesday Walmart went live with personalized voice shopping on Google. T ...
- Google Delves Into Hardware, Launches Phones, Video Doorbells, Voice Matching
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 4, 2017
Alphabet, supported by its subsidiaries Google and Nest, is creating a netwo ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the u ...
- Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
Digital News Daily, Laurie Sullivan - Wednesday, October 4, 2017
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopma ...