- Microsoft Researchers Store Audio File Of 'Smoke On The Water' On DNA
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
In a show of alternative data storage systems, researchers at the Universi ...
- IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provid ...
- MediaPost Seeking Nominations For Search Agency Of The Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2017
If an agency is doing remarkable work that reflects vision, innovation a ...
- Google Replaces 'First Click Free' With 'Flexible Sampling' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 2, 2017
Google has been testing flexible sampling with "The New York Times" a ...
- Programmatic Still Facing Obstacles
Data & Programmatic Insider, Laurie Sullivan - Monday, October 2, 2017
The need for more efficient ad targeting with increased transparency began ...
- Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre
Performance Marketing Insider, Laurie Sullivan - Monday, October 2, 2017
Many people think the carousel of stories at the top of Goog ...
- Visual Search To Ring Up Holiday Sales For Target, Home Depot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
This holiday season, marketers will find new revenue streams and ways ...
- Google Reports Rise In Data Requests From Governments
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
In the first six months of 2017, requests for information broke record ...
- Search Advertising On Growth Track For 2017, Impact Of Amazon Still Unknown
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
The long-term impact of Amazon Sponsored Ads remained the big unknown duri ...
- What Drives Bing Forward?
Performance Marketing Insider, Laurie Sullivan - Friday, September 29, 2017
The stakes for Microsoft are enormous. It's not really about taking bett ...
- Mobile To Take 80% Of Search Budgets By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Searches on smartphones show continued growth. Even if smartphone internet users ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
A majority of Americans do not believe that the football field ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2017
A majority of Americans believe the football field is no place f ...
- Google: Fail To Succeed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2017
Fail often to learn quickly seems to be an understated mantra ...
- Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Paid search has been taking the share of visits from organic traff ...
- AI Best Technology To Detect, Stop Ad Fraud, Estimated At $19B Loss In 2018
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
Juniper expects invalid traffic from fraudsters to become the biggest threat ...
- Trust Remains Major Challenge For Advertising Industry, CMO Council Says
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
A report released during Advertising Week analyzes the impact of digital advertisi ...
- Google Celebrates 19 Years, Makes Another Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 27, 2017
Analyst firm CB Insights estimates Google has made nearly 200 acquisitions sin ...
- Google Reportedly To Create Shopping Unit Adhering To EU Antitrust Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 26, 2017
The new Google business unit will be required to bid against riva ...
- Microsoft Shares Details Of Bing Tech Into LinkedIn, Azure, Custom Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 27, 2017
Artificial intelligence is powering new opportunities for Bing Ads to integrate in ...
- Ubimo Turns Location Data Into Real-World Behavioral Triggers For Business Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2017
When combining aggregated data from moving devices with an index built ...
- Verizon's Oath Open Sources Yahoo's Vespa Search Technology
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 26, 2017
Oath, the Verizon division that combines AOL and Yahoo, has released sour ...
- YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Expanding the use of its Custom Affinity Audiences, YouTube will allow markete ...
- Apple Confirms Switch From Bing To Google For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Apple plans to switch from using Microsoft Bing to Google as t ...
- Google To Automate Refunds For Ads Running On DoubleClick
Digital News Daily, Laurie Sullivan - Friday, September 22, 2017
Google plans to automate the refund process to advertisers running on DoubleCli ...
- SAP Acquires Gigya To Gain Leadership In Customer Identity, Access Management
Digital News Daily, Laurie Sullivan - Monday, September 25, 2017
SAP on Sunday said it would acquire customer identity management company Gig ...
- User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2017
A series of studies has found that user intent may have ...
- WeChat: Let's Talk
Digital News Daily, Laurie Sullivan - Thursday, September 21, 2017
With 963 million monthly active users on the mobile WeChat app, Tence ...
- Bing Automates Image Detection In Visual Search
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2017
The underlying technology, Object Detection Model, finds and identifies objects in ...
- Microsoft Joins Coalition For Better Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 21, 2017
Microsoft has joined the Coalition for Better Ads, an industry association aim ...