- CRM, Platform Data Don't Add Up, Inconsistencies Abound
SearchBlog, Laurie Sullivan - Thursday, April 13, 2017
Less than 15% of marketers trust the data their systems report a ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letti ...
- Users 46 To 60 View Mobile As Essential Tool
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2017
Mobile continues to be seamlessly integrated into people's daily activities, almost becomi ...
- Google Publishes Response To Gender Pay Gap Accusation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2017
The response published Tuesday focuses on being "blind" to gender when compensati ...
- Google Advances In Near-Me Searches Prove Most Influential
SearchBlog, Laurie Sullivan - Wednesday, April 12, 2017
The proximity of the searcher to the physical address is the bigge ...
- Russia Reaches 100-Company Goal For 'Google Tax'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 11, 2017
Google, Apple, Microsoft, Facebook, LinkedIn, Netflix, Bloomberg, the Financial Times, and Turkish payme ...
- Facebook Expands On Video Metrics In Page Insights
Online Video Daily, Laurie Sullivan - Monday, April 10, 2017
Facebook just released several improvements to Page Insights for video, such ...
- Google Similar Image Search Launches For Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 10, 2017
The mobile tool for the Web and Google mobile app helps consume ...
- Google Wants To Use Your Device To Train Its Artificial Intelligence
SearchBlog, Laurie Sullivan - Tuesday, April 11, 2017
Although ad targeting in email has become a focus for Google, t ...
- Google To Fact-Check, Flag 'Fake News' In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 7, 2017
Google furthered its strategy Friday to identify and rid the online wor ...
- Microsoft Reveals Long List Of Data It Collects
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 7, 2017
The collected data includes everything from device data to details about W ...
- 35% Of Retailers Increasingly View Amazon As A Threat
SearchBlog, Laurie Sullivan - Monday, April 10, 2017
Personalizing the customer experience is the top focus for many retailers ...
- YouTube Won't Serve Ads To Channels With Less Than 10,000 Views
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 7, 2017
YouTube will now block ads on video channel sites with less th ...
- Gen Z Favors Humor In Ads, Big On Cinema Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 6, 2017
Gen Z, ages 7 to 19, mostly use Google to conduct onli ...
- Google Maps Guidelines Aim To Keep Fake Listings Off Web
SearchBlog, Laurie Sullivan - Friday, April 7, 2017
Bryan Seely, a former Microsoft engineer, demonstrated how easy it is ...
- Google Brings In Third-Party Search To Its Cloud Services
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 6, 2017
Google is working with a company called Elastic to add manged sear ...
- Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
"It is fraud and we should call it what it is," sa ...
- Google Inks Deal With comScore To Improve Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiari ...
- Next Programmatic Phase Needs Checks, Balances Like Search Advertising
SearchBlog, Laurie Sullivan - Thursday, April 6, 2017
Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manag ...
- Build America Mutual Finds Ad Data Identifying Niche Audience
Data and Targeting Insider, Laurie Sullivan - Thursday, April 6, 2017
Financial advisors managing municipal bond investments for their clients have become ...
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Divye Khilnani, product management at LinkedIn, said the company will also expa ...
- Brands Shuffle Content Departments, Create Anxiety For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Content teams are gaining in popularity, but brands have a difficult ti ...
- HomeAdvisor Invests $100 Million In Advertising With Upbeat Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The upbeat TV ads will run on broadcast and cable networks includi ...
- Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Verizon will keep the names AOL and Yahoo, but the brands wi ...
- Consumers Confused About Artificial Intelligence
SearchBlog, Laurie Sullivan - Wednesday, April 5, 2017
About 72% of survey participants believed they understood artificial intelligence, but f ...
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2017
Platforms like Leapfrog become smarter as they learn, taking data and maki ...
- AOL + Yahoo = Oath
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2017
Two iconic brands will merge to form a new company within Veriz ...
- One-Third Of Marketers Still Struggle With How To Use Data
SearchBlog, Laurie Sullivan - Tuesday, April 4, 2017
While 56% say they have little to no insight into social advertisi ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...
- SEO Improvements Link To AI; Strategies Still Too Complicated
SearchBlog, Laurie Sullivan - Monday, April 3, 2017
Some 96% of search engine optimization professionals say their SEO strategy cou ...
