- Search Stagnates, Gives Amazon, Pinterest Opportunity To Move In
SearchBlog, Laurie Sullivan - Friday, March 31, 2017
A potential shakeup in search marketing and advertising comes after years ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Thursday, March 30, 2017
Some search marketers call "reviews" their BFFs. Based on a survey ...
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly
Data and Targeting Insider, Laurie Sullivan - Thursday, March 30, 2017
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that us ...
- Publicis, Microsoft Partner To Create Custom Experiences Via AI
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
"This partnership is critical for us because it's one of the bigge ...
- Pinterest Offers App Install Ads To Advertisers
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Pinterest has been testing Promoted App Pins with about 100 brands runni ...
- Pinterest Is Gaining The One Thing Facebook Is Losing
SearchBlog, Laurie Sullivan - Wednesday, March 29, 2017
eMarketer's forecast suggests that Pinterest will gain ground with every age gro ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
In a move expected to increase the accuracy of ad targeting, t ...
- Brand, Ad Safety Issues Spread From Google To Social Media Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2017
Brand and ad safety issues will soon extend from Google to oth ...
- SEMPO Study Points To Verifying ROI As Greatest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Social media advertising is the fastest-growing digital marketing segment, but search engi ...
- When Data From Products Like Hairbrushes Personalizes Searches
SearchBlog, Laurie Sullivan - Tuesday, March 28, 2017
Google Home continues to build out its partner program with a sl ...
- Google Advertisers Already Have Tools To Block Ads From Extremist Content
MAD, Laurie Sullivan - Friday, March 24, 2017
Several advertising execs with hands-on experience creating and scheduling campaigns say eve ...
- DMOZLive.com Preserves A Piece Of AOL DMOZ History
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2017
The data resurfaced Friday under a new name and look -- DMOZLive.co ...
- Searches Spike When Connected To TV Ads
SearchBlog, Laurie Sullivan - Monday, March 27, 2017
Television ads often work as a reminder to do something or purcha ...
- AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
YouTube's technology can see when disturbing content gets posted, and the algorith ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...
- Microsoft Extends Toyota Partnership
SearchBlog, Laurie Sullivan - Friday, March 24, 2017
Toyota Motor Corp. has inked a deal with Microsoft to license i ...
- Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Searchmetrics analysis, which uses metrics to measure paid and organic visibili ...
- How Hooked On Phonics Uses Game App To Grow Customer Base
SearchBlog, Laurie Sullivan - Thursday, March 23, 2017
The shift to digital drove Austin Feld, director of user acquisition ...
- AT&T Suspending All Non-Search Ads On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 22, 2017
AT&T says it's pulling all non-related search advertisements running on Google and YouTu ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metric ...
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2017
The recent changes in Google's brand safety policies mean stricter guidelines a ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Offer Management platform is one of seven prototypes that debuted ...
- Google Maps Gets Real-Time Location-Sharing Capability
SearchBlog, Laurie Sullivan - Wednesday, March 22, 2017
Drop a pin and share your real-time location with a specific pers ...
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will wo ...
- Microsoft Intros Its Own Version Of Playable Ads
Mobile Insider, Laurie Sullivan - Tuesday, March 21, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- UK Withdraws Ads From Google, YouTube: Cites Hate Speech
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
British authorities want to know why advertisements marketing the government's services appear ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
With a lack of confidence in Google's ability to move quickly ...
- Twiggle Gives Online Retailers An Easy Way To Implement Semantic Search
SearchBlog, Laurie Sullivan - Tuesday, March 21, 2017
Most e-commerce companies still rely on keyword matching and behavioral data ...
- Microsoft Inserts Ads In File Explorer For Windows 10
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 20, 2017
Apple Insider reports that Microsoft will begin inserting ads into Windows ...
