- Twiggle Gives Online Retailers An Easy Way To Implement Semantic Search
SearchBlog, Laurie Sullivan - Tuesday, March 21, 2017
Most e-commerce companies still rely on keyword matching and behavioral data ...
- Microsoft Inserts Ads In File Explorer For Windows 10
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 20, 2017
Apple Insider reports that Microsoft will begin inserting ads into Windows ...
- Google Reviews Ad Policies To Improve Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
Google on Friday said it will change its advertising policies following ...
- Google Broadens Exact-Match Variations In AdWords
SearchBlog, Laurie Sullivan - Monday, March 20, 2017
In the coming months, exact-match targeting will take into consideration close varian ...
- Cops Serve Warrant for Google Search Data On Entire Town Of Edina
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 17, 2017
A Minnesota judge signed a search warrant for personal information on anyo ...
- Ad-Supported Jobs Add $1 Trillion To Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 16, 2017
If the IAB study was intended to track the contributions that Intern ...
- Google Tweaks Algorithm To Flag Offensive Content, Move Follows Criticism
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
Google wants to teach algorithms to flag "offensive" content in search resul ...
- xAd Introduces Cost-Per-Visit In-Store Ad Pricing Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2017
xAd on Thursday released a pay-for-performance revenue model for driving offline visi ...
- Google Home Turns Audio 'Content' Into Sponsored Ad
SearchBlog, Laurie Sullivan - Friday, March 17, 2017
Audio ads or sponsored content will become the next piece of creati ...
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
MediaDailyNews, Laurie Sullivan - Wednesday, March 15, 2017
The move furthers the advertising software company's business model of creating self-servi ...
- Pinterest Goes After Visual Search Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2017
In the coming months the company will clarify how it intends ...
- Content Marketers Required To Have SEO Skills
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2017
There are four times as many content marketing jobs available in t ...
- Paid What You're Worth: How Search Salaries Compare
SearchBlog, Laurie Sullivan - Thursday, March 16, 2017
CTOs topped the list of the highest-paid digital marketing professionals in 201 ...
- Lotame Releases Onboarding For People-Based Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 15, 2017
Taking offline data and bringing it online for attribution or targeting h ...
- Microsoft, iProspect Coin 'Relevance Score,' Analyze Digital Assistants' Impact On Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2017
The Relevance Score for searches through personal assistants will become the ne ...
- Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school seas ...
- Facebook Renames Metrics Definitions To Improve Clarity
Social Media & Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2017
While most of the name changes are subtle, each word aims ...
- Yahoo To Rename As Altaba, Details Leadership Plans Following Sale To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
Yahoo board member Thomas McInerney, the former CFO of IAC/InterActive Corp.,who join ...
- eBay Ramps Up Advertising, Moves To Product Ads, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
eBay is preparing to introduce a variety of product pages and ...
- YouTube Defines Millennials For Advertisers
SearchBlog, Laurie Sullivan - Tuesday, March 14, 2017
This generation may spend most of their money on Amazon, but th ...
- Amazon Raises Ad Stakes With Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
Amazon reports that based on early tests, the video ad and placeme ...
- Dell Technologies Makes Magic In Its First Branded Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
A branded campaign that aims to teach agencies, brands and consumers abo ...
- Microsoft Intros Its Own Version Of Playable Ads
SearchBlog, Laurie Sullivan - Monday, March 13, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- AdWords Adds Features To Improve Click-To-Call Performance
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 10, 2017
A new look and reporting features for keywords and ad-level call detail ...
- Yahoo Co-Founder Worried About AI's Impact On Society
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During a fireside chat with Yahoo CEO Marissa Mayer, co-founder David Fi ...
- WikiLeaks' Assange To Help Tech Firms Plug Data Holes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During an online press conference Thursday, Assange said his organization would wo ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search ...
- PCH/Media Hires Its First Head Of Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
The appointment of Spencer Scott as its first head of media platfo ...
- Vint Cerf's Vision: Moving Data Back And Forth Among Clouds
SearchBlog, Laurie Sullivan - Thursday, March 9, 2017
Companies will want to run "cloudlets" that interact with major cloud system ...
- Google Hires Max Pappas To Head Republican Political Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 8, 2017
Recode reports that Google has made a hire to lead Republican politic ...
