- When Amazon Surpasses Google In Consumer Data
SearchBlog, Laurie Sullivan - Thursday, April 27, 2017
Amazon's dedicated storefront does little to advance the company's position on i ...
- Study: Gap Found Between Customer Expectations And Reality
Data and Targeting Insider, Laurie Sullivan - Thursday, April 27, 2017
According to a Talend study released Wednesday, 63% of respondents said usi ...
- CMO Priorities Conflict With Delivering On Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Nearly half of CMOs say they will spend between 30% and 5 ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
SearchBlog, Laurie Sullivan - Wednesday, April 26, 2017
Optimizing data that links images with prices, store hours and locations n ...
- HTTPS Accounts For Half Of Page-One Google Search Results
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 25, 2017
Half of page one search query results on google.com are secure, whi ...
- Apple To Cut Affiliate Commissions To 2.5%
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 25, 2017
TechCrunch reports that Apple sent an email to members of the App Sto ...
- Bing Ads Analyzes Product Feed, Matches It With Relevant Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
The new features rolling out this week include an online inventory upda ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traff ...
- New Domains Showing Strong Performance On Par With .Coms
SearchBlog, Laurie Sullivan - Tuesday, April 25, 2017
Knowing that well-established TLDs such as .com and .org can perform positivel ...
- Google Display Ads Get Smarter
MediaDailyNews, Laurie Sullivan - Friday, April 21, 2017
For Smart display campaigns, advertisers add pre-set headlines, descriptions, logos and imag ...
- Google Offers TV Inventory Via DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Monday, April 24, 2017
Google has added programmatic features to traditional TV buying in DoubleClick B ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- Marketers Losing Millions From Slow-Loading Web Site Pages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Most marketers know that the more slowly a Web site page loa ...
- Google Home Solves Major Flaw For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Google on Thursday said it will provide the ability for up ...
- Who Will Buy 3Q Digital From Harte Hanks?
SearchBlog, Laurie Sullivan - Friday, April 21, 2017
3Q Digital founder David Rodnitzky says the company has done so we ...
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
Nielsen wants to remind digital marketers about its growing relationship with Goog ...
- Google Reportedly Prepping Ad Blocker
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
The ad-blocking feature could switch on by default and filter out a ...
- McDonald's Unbranded Campaign Asks Viewers To Google Coke
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2017
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency featur ...
- Amazon: Mistakes Brands Make
SearchBlog, Laurie Sullivan - Thursday, April 20, 2017
Marketers from major brands typically think their brand power will drive sal ...
- Oracle's Aggressive Move Into TV Based On Data Targeting History
Data and Targeting Insider, Laurie Sullivan - Thursday, April 20, 2017
This week Oracle also entered into a partnership with Charter Communications th ...
- Harte Hanks Plans To Sell 3Q Digital After Financial Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidia ...
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
As Verizon prepares to take over Yahoo's media assets, search revenue h ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Google Reaches Android Antitrust Settlement In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
The financial loss of non-exclusivity will be more difficult to bear compar ...
- Co-op Funds Move Online Reaching More Gen Z, Millennials
SearchBlog, Laurie Sullivan - Tuesday, April 18, 2017
Traditional co-op budgets are shifting to online. The move is due ...
- Google Sister Co. Verily Introduces Health Watch
Mobile Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
On Friday, Verily unveiled a health watch for research. The company cal ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...
- Google Accused Of Misrepresenting Fake Content Clean-Up
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
Search expert Mike Blumenthal says Google is not doing enough to cle ...