- Moz, Thursday, October 26, 2017 12:17 PM
John Reinesch explains how competitive analysis works for search engine optimization, providing details on how to determine the companies succeeding most at organic visibility, which keywords are most
valuable, and which backlink strategies work best. He writes that competitive analysis is important because it helps marketers understand the tasks they should prioritize and the best ways
to build campaigns that connect with consumers. By seeing where competitors are strong and weak, marketers can determine how difficult it will be to outperform them and the amount of resources it will
take to do the job.
Read the whole story at Moz »