Brands should take note -- Google has told Android app developers and webmasters they have 60 days to give users of their products better warnings about how their products track behavior and collect data or risk being flagged in Google Play Project or on webpages that lead to their apps.
The warning came in a set of revised Safe Browsing rules and focused on unwanted and harmful mobile behavior posted on Friday.
As part of this expanded enforcement, Google Safe Browsing will show warnings on apps and on websites leading to apps that collect personal data without a user's consent, wrote Paul Stanton, part of the safe browsing team at Google.
Developers and webmasters can appeal the warning. If Google flags an app or site, the webmasters can get guidance on the Search Console about the remediation and resolution of the warning. Developers should refer to the Unwanted Software Help Center.
Brands also need to pay close attention to the warning, as their reputation is at stake. A warning could reflect poorly on the brand and send consumers packing to another platform.